Thread Number: 11407
Hotpoint-Ariston |
[Down to Last] |
Post# 204498   4/16/2007 at 16:20 (6,191 days old) by newwave1 (Lincoln, United Kingdom)   |   | |
Checkrate/Likes
 
     
Hey guys, I don't know if you have read or heard. But the as the next range of hotpoint appliances is due for release, their is a press release on the indesit company website stating the merge of both the hotpoint and ariston brands to create "Hotpoint-Ariston" As they believe they are on the same level and quality from the same brand, that it made sense to merge both into one. Now the question i ask is. Will the be the slow "phase out" of hotpoint. Will the hotpoint-ariston merge be a way of showing people who have stuck loyal to hotpoint for ex amount of years that they are the same, and in doing so get them familiar with the Ariston name before dropping the hotpoint brand? Or alternatively continue to create a double branded product for X amount of time? As we've seen hotpoints like stratus's spinning anticlockwise, the aqualtis being a rebranded ariston, These sort of things lead me to wonder how long hotpoint will last. I wonder if the hotpoint drum will be dropped for an indesit style one, as the equivilent ariston models in italy have these and the 7.5kg aqualtis have the same style, it would probably make sense to have the same drum so they dont have to spend money manufactuering a totally different looking drum?! Anyone have any thoughts on this? Darren |
|
Post# 204528 , Reply# 2   4/16/2007 at 17:42 (6,191 days old) by 2drumsallergy ()   |   | |
Checkrate/Likes
 
     
Some more information on the Indesit Company web site. David CLICK HERE TO GO TO 2drumsallergy's LINK |
Post# 204725 , Reply# 3   4/17/2007 at 10:46 (6,190 days old) by robm (Buxted)   |   | |
Checkrate/Likes
 
     
Hi all It's such a shame to see the end of a make like Hotpoint. I love my 18580. It's such a simple, well designed little machine. It may be noisy but it has character. I think in reality Hotpoint is dead already as we all know they are really now essentially Indesit/Ariston machines. I actually think much the same happened with Creda in the end being made by Hotpoint. It'll be a sad day when it goes. Rob |
Post# 204729 , Reply# 4   4/17/2007 at 10:56 (6,190 days old) by newwave1 (Lincoln, United Kingdom)   |   | |
Checkrate/Likes
 
     
|
Post# 204730 , Reply# 5   4/17/2007 at 10:57 (6,190 days old) by newwave1 (Lincoln, United Kingdom)   |   | |
Checkrate/Likes
 
     
|
Post# 204794 , Reply# 9   4/17/2007 at 17:06 (6,190 days old) by dascot (Scotland)   |   | |
Checkrate/Likes
 
     
Ah hah! I think I may be right - they're eventually going to drop one, but Ariston, not Hotpoint. Hotpoint is going pan-European. CLICK HERE TO GO TO dascot's LINK |
Post# 204795 , Reply# 10   4/17/2007 at 17:06 (6,190 days old) by dascot (Scotland)   |   | |
Checkrate/Likes
 
     
Ah hah! I think I may be right - they're eventually going to drop one, but Ariston, not Hotpoint. Hotpoint is going pan-European. It also sounds like H-A may not necessarily appear in the UK... CLICK HERE TO GO TO dascot's LINK |
Post# 204932 , Reply# 12   4/18/2007 at 06:59 (6,189 days old) by seamusuk (Dover Kent UK)   |   | |
Checkrate/Likes
 
     
|
Post# 204983 , Reply# 13   4/18/2007 at 11:25 (6,189 days old) by newwave1 (Lincoln, United Kingdom)   |   | |
Checkrate/Likes
 
     
I think they myt. What with currys having an ariston line and all. "ca-ching" is what im hearing. They must have some sort of deal going so i wouldn't be surprized to see dual branding with currys having "exclusive" models much like their current line up! Going to be interesting though, i'm looking forward to seeing the new line up. It should be any time now! Darren |
Post# 205048 , Reply# 15   4/18/2007 at 17:55 (6,189 days old) by rolls_rapide (.)   |   | |
Checkrate/Likes
 
     
I've noticed in the past, that stores like Comet sometimes have had a Hotpoint washer, badged as an English Electric. So there is still hope... just don't hold your breath! |
Post# 205149 , Reply# 17   4/19/2007 at 07:07 (6,188 days old) by aquarius1984 (Planet earth)   |   | |
Checkrate/Likes
 
     
Even if they dropped the Hotpoint name would that be so bad? I really don’t care. Id love to see it dropped to preserve the reputation they had. Id rather lose Hotpoint for good while there are thousands of people out there with 95 Series machines and WM models still going strongly to the excellent standard Hotpoint had. When these machines get replaced eventually with the new series of Hotpoint- Ariston and the nation realises they are merely just a piece of shite the customers will associate the Ariston part and wont buy Ariston machines again if they do drop the Hotpoint part in the future. Of course if they don’t already realise how pants Ariston is anyway and go for something else. There are so many REAL Hotpoint machines out there at the minute still going strong that customers might not even see a Hotpoint machine in the shops again in the not so distant future and thus this will preserve the good name Hotpoint had. Cant say the same for Hoover/Candy, with it being a decade now since crummy Candy machines have been badged up as Hoover my guess is that those who have bought a new Hoover and had trouble with them they wont ever touch Hoover again. GREAT NEWS that Hotpoint is not as tarnished as the real Hoover name! Indesit Company is making a rod for their own backs. If they keep Hotpoint in Europe and add Ariston, Europe is already known to associate Ariston as being crap and won’t buy the Hotpoint’s which should surely have an impact on this company. Nick |