Thread Number: 41853
1950's Maytag Dryer $50
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Post# 616887   8/13/2012 at 23:25 (4,245 days old) by Ultramatic (New York City)        

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 Attention Philadelphia! Looks nice, and damn cheap.

 

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Post# 616989 , Reply# 1   8/14/2012 at 10:12 (4,244 days old) by Tomturbomatic (Beltsville, MD)        

I don't know if Maytag was still doing this for the cheap dryers by the early 60s, but my aunt's bol 58 Highlander HOH dryer had a zinc-coated drum that she had to have recoated by Maytag at some point. I guess this would be a match to my time-fill Highlander. I am sort of surprised that Maytag was never sued by Scottish groups for the kilted character in Highlander advertsing to convey "Thrift" aka "Cheapness." It was dropped after a while, though.

I don't know if any of you are familiar with Mazda light bulbs, a term used in the 20s by GE and other light bulb makers. They were finally sued by the Zoroastrians and had to discontinue using the name because Mazda was their deity of light. The complete name was Ahura Mazda. Ahura means light and Mazda means wisdom.

That last sentence brought this up from the depths of memory: In the 50s & 60s there was a Cramp Fire Girls ad on TV that had a CFG lighting one of several candles. She said something about, "I light the light of Love for (some funny sounding word we could never understand) means Love. My brother and I had lots of fun with that by substituting stupid words for what we could not understand. Terrible, I know.


Post# 616993 , Reply# 2   8/14/2012 at 10:34 (4,244 days old) by kenwashesmonday (Carlstadt, NJ)        
Thrifty stereotypes

The thrifty Scotsman stereotype was used in car advertising too.  The bottom-of-the-line 1958 Studebaker was called the Scotsman, and the little flathead engine in the Nash Rambler was advertised as the "Super Flying Scot".

 

Ken D.



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