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Thread Number: 46938
Burst Detergent Commercial |
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| Post# 683230 6/9/2013 at 15:07 (3,972 days old) by laundryshark (Cedar Rapids, Iowa) | ||
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First time I found this.--Laundry Shark CLICK HERE TO GO TO laundryshark's LINK | ||
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Post# 683239 , Reply# 1 6/9/2013 at 15:35 (3,972 days old) by DADoES  (TX, U.S. of A.) |
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Post# 683284 , Reply# 3 6/9/2013 at 19:40 (3,972 days old) by rp2813 (Sannazay) |
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Fab | ||
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Post# 683296 , Reply# 4 6/9/2013 at 20:50 (3,971 days old) by gansky1 (Omaha, The Home of the TV Dinner!) |
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Post# 683297 , Reply# 5 6/9/2013 at 20:51 (3,971 days old) by gansky1 (Omaha, The Home of the TV Dinner!) |
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Post# 683298 , Reply# 6 6/9/2013 at 20:52 (3,971 days old) by gansky1 (Omaha, The Home of the TV Dinner!) |
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Post# 683299 , Reply# 7 6/9/2013 at 20:52 (3,971 days old) by gansky1 (Omaha, The Home of the TV Dinner!) |
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Post# 683307 , Reply# 8 6/9/2013 at 23:58 (3,971 days old) by Supersuds (Knoxville, Tenn.) |
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Thanks for the pics!
Burst was a little before my time, so its fun to see this. But...If you had to use one cup, was that really "far less" than regular detergents? Maybe somewhat less...All and Dash in this period advised starting with half a cup in a top loader. That was concentrated, all right!
The jingle for Fab was: Oh Fab We're glad There's lemon freshened borax In you! | ||
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Post# 683310 , Reply# 9 6/10/2013 at 00:35 (3,971 days old) by rp2813 (Sannazay) |
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Not intending to turn this into a Fab feud, which should not be confused with an awesome altercation, I think the "lemon freshened" enhancement came later.
Is there anything a person can't find on the internet? CLICK HERE TO GO TO rp2813's LINK | ||
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Post# 683335 , Reply# 10 6/10/2013 at 07:32 (3,971 days old) by polkanut (Wausau, WI ) |
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| Post# 683361 , Reply# 11 6/10/2013 at 11:32 (3,971 days old) by dirtybuck (Springfield, MO) | ||
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"I wasn't overly impressed with it." I'm sure when it was popular, others probably felt the same way you did, and that's why it didn't stay in the running with the other top sellers during that time period. Angus, it's so cool that someone else also knew about Fluffy All. My mom used it on occasion. | ||
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Post# 683374 , Reply# 12 6/10/2013 at 12:42 (3,971 days old) by Frigilux (The Minnesota Prairie) |
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Post# 683471 , Reply# 14 6/11/2013 at 00:30 (3,970 days old) by Supersuds (Knoxville, Tenn.) |
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"Fab feud" Ha! That WOULD be awesome. I guess I missed the first version of that jingle!
Burst would be the perfect detergent for one of those exploding washers.
It's great that you remember all these details, angus. Let's see if I have this straight: At one point, Colgate-Palmolive had introduced THREE new enzyme detergents: Burst, Punch, and Cold Power. Plus, they added enzymes to Fab and Ajax?
How dull our detergent aisles have become. | ||
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Post# 683474 , Reply# 15 6/11/2013 at 01:18 (3,970 days old) by rp2813 (Sannazay) |
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How dull our detergent aisles have become. That's probably because nobody trusts anything they hear coming out of the TV anymore.
Back when CP was in the midst of its enzyme craze, sheltered, stay-at-home housewives likely believed all the hype, fell for every gimmick, and were reduced to finding excitement in the term "new and improved" not just in laundering products but for anything else associated with maintaining a household, and made their purchases accordingly.
For CP, P&G and others, they saw their demographic as soap opera stool pigeons -- P&G even produced the daytime drama "Another World" back then. My guess is that marketing to this segment of the population was like shooting fish in a barrel.
To wit: CLICK HERE TO GO TO rp2813's LINK | ||
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Post# 683475 , Reply# 16 6/11/2013 at 01:25 (3,970 days old) by Supersuds (Knoxville, Tenn.) |
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Found another version | ||
| Post# 683574 , Reply# 17 6/11/2013 at 20:20 (3,969 days old) by angus (Fairfield, CT.) | ||
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Sorry, but I should have clarified. Burst and Punch were the only two new additions. While CP added enzymes to Cold Power, it had already been on the market for several years. | ||
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Post# 683589 , Reply# 18 6/11/2013 at 21:32 (3,969 days old) by Supersuds (Knoxville, Tenn.) |
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Post# 683591 , Reply# 19 6/11/2013 at 21:41 (3,969 days old) by jamiel (Detroit, Michigan and Palm Springs, CA) |
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