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Burst Detergent Commercial
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Post# 683230   6/9/2013 at 15:07 (471 days old) by laundryshark (Cedar Rapids, Iowa)        

First time I found this.--Laundry Shark

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Post# 683239 , Reply# 1   6/9/2013 at 15:35 (471 days old) by DADoES ( )        

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First exposure to this product.  Where does it date in the timeline with other low-suds detergents such as Dash?


Post# 683282 , Reply# 2   6/9/2013 at 19:34 (470 days old) by angus (Fairfield, CT.)        

Dash was introduced around 1955 or 1956 I think. Burst, being an enzyme product was introduced by Colgate Palmolive in 1967 or so. That is around when all the big enzyme products came out - Gain from P&G, Punch from Colgate (but it wasn't a concentrated powder like Burst), Drive from Lever Brothers and Brillo from Purex. Also, other detergents began including enzymes - Dash, Tide XK, Oxydol, Bold, Fab, Ajax, Cold Power. Not every detergent had enzymes though - Lever didn't use them in Surf, any of its All products (3Bs, Fluffy All, Liquid all or Cold Water All powder, Rinso, Silver Dust, Wisk or Breeze, P&G didn't use them in Cheer or Bonus (short lived anyway), Duz detergent or Duz soap and Colgate didn't use them in AD. Of course, by 1972, enzyme detergents along with phosphates were on the way out thanks to the crazed environmentalists so a few of those products like Brillo and Burst didn't actually last that long..

The detergent makers used that as a way to pare down their offerings removing slow moving products like Silver Dust, Rinso Blue, Rinso with Color Bleach, Bonus, AD etc...

I recall Burst smelled a lot like the original Fab which had already moved to its " lemon freshened Borax" formula so Colgate just recycled the fragrance into Burst. Wasn't a bad product, but without its enzymes wasn't any more remarkable than what was already on the shelves.


Post# 683284 , Reply# 3   6/9/2013 at 19:40 (470 days old) by rp2813 (SF Bay Area)        
Fab

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Didn't the commercial end something like this?

 

Oh Fab,

I'm glad,

They put real Borax

In you!


Post# 683296 , Reply# 4   6/9/2013 at 20:50 (470 days old) by gansky1 (Omaha, The Home of the TV Dinner!)        

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Here's some!

Post# 683297 , Reply# 5   6/9/2013 at 20:51 (470 days old) by gansky1 (Omaha, The Home of the TV Dinner!)        

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Back

Post# 683298 , Reply# 6   6/9/2013 at 20:52 (470 days old) by gansky1 (Omaha, The Home of the TV Dinner!)        

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Side

Post# 683299 , Reply# 7   6/9/2013 at 20:52 (470 days old) by gansky1 (Omaha, The Home of the TV Dinner!)        

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Side 2

Post# 683307 , Reply# 8   6/9/2013 at 23:58 (470 days old) by Supersuds (Knoxville, Tenn.)        
Thanks for the pics!

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Burst was a little before my time, so its fun to see this. But...If you had to use one cup, was that really "far less" than regular detergents? Maybe somewhat less...All and Dash in this period advised starting with half a cup in a top loader. That was concentrated, all right!

The jingle for Fab was:

Oh Fab
We're glad
There's lemon freshened borax
In you!


Post# 683310 , Reply# 9   6/10/2013 at 00:35 (470 days old) by rp2813 (SF Bay Area)        

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Not intending to turn this into a Fab feud, which should not be confused with an awesome altercation, I think the "lemon freshened" enhancement came later. 

 

Is there anything a person can't find on the internet?



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Post# 683335 , Reply# 10   6/10/2013 at 07:32 (470 days old) by polkanut (Wausau, WI )        

Granted the box of BURST that I bought several years ago at an estate sale was decades old, I wasn't overly impressed with it.  I would have to say the cleaning ability was about average.  The scent had disappeared long ago.


Post# 683361 , Reply# 11   6/10/2013 at 11:32 (470 days old) by dirtybuck (Springfield, MO)        
"I wasn't overly impressed with it."

I'm sure when it was popular, others probably felt the same way you did, and that's why it didn't stay in the running with the other top sellers during that time period.

Angus, it's so cool that someone else also knew about Fluffy All. My mom used it on occasion.


Post# 683374 , Reply# 12   6/10/2013 at 12:42 (470 days old) by Frigilux (The Fifth Bardo)        

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I watched the commercial--which will usually jar my memory--but I have to admit I have absolutely no recollection of Burst detergent. Don't ever recall seeing it on the store shelves in the little Minnesota town I grew up in.

Post# 683439 , Reply# 13   6/10/2013 at 20:01 (469 days old) by angus (Fairfield, CT.)        

Well, Burst wasn't around that long and it never really took off against the big guns anyway so that might explain why you didn't see it in your Minnesota town. Same was true with Brillo Enzyme Detergent.. Purex was a laundry underdog anyway and Brillo didn't do much to improve its fortunes.

Then when all the phosphate nonsense started, Purex's Instant Fels got a bit of a shot in the arm since it was a soap so could tout that it was a no phosphate product. But again it didn't do that well. Soap was more difficult to use and with the energy crisis almost upon us and everyone being exhorted to use cold water, that rendered soap for laundry pretty much useless.


Post# 683471 , Reply# 14   6/11/2013 at 00:30 (469 days old) by Supersuds (Knoxville, Tenn.)        
"Fab feud"

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Ha! That WOULD be awesome. I guess I missed the first version of that jingle!

 

Burst would be the perfect detergent for one of those exploding washers.

 

It's great that you remember all these details, angus. Let's see if I have this straight: At one point, Colgate-Palmolive had introduced THREE new enzyme detergents: Burst, Punch, and Cold Power. Plus, they added enzymes to Fab and Ajax?

 

How dull our detergent aisles have become.


Post# 683474 , Reply# 15   6/11/2013 at 01:18 (469 days old) by rp2813 (SF Bay Area)        
How dull our detergent aisles have become.

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That's probably because nobody trusts anything they hear coming out of the TV anymore. 

 

Back when CP was in the midst of its enzyme craze, sheltered, stay-at-home housewives likely believed all the hype, fell for every gimmick, and were reduced to finding excitement in the term "new and improved" not just in laundering products but for anything else associated with maintaining a household, and made their purchases accordingly.

 

For CP, P&G and others, they saw their demographic as soap opera stool pigeons -- P&G even produced the daytime drama "Another World" back then.  My guess is that marketing to this segment of the population was like shooting fish in a barrel.

 

To wit:



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Post# 683475 , Reply# 16   6/11/2013 at 01:25 (469 days old) by Supersuds (Knoxville, Tenn.)        
Found another version

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With a very unlikely singer.



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Post# 683574 , Reply# 17   6/11/2013 at 20:20 (468 days old) by angus (Fairfield, CT.)        

Sorry, but I should have clarified. Burst and Punch were the only two new additions. While CP added enzymes to Cold Power, it had already been on the market for several years.

Post# 683589 , Reply# 18   6/11/2013 at 21:32 (468 days old) by Supersuds (Knoxville, Tenn.)        

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No, I see it was my mistake, thanks, angus.

While we're on the subject of your list, do you remember what if any difference there was between All with Bleach Borax and Brighteners and Cold Water All? Fluffy All I'm presuming was not concentrated. Was it high sudsing, too?


Post# 683591 , Reply# 19   6/11/2013 at 21:41 (468 days old) by jamiel (Detroit, Michigan)        

I'd suspect this might have been a a product that never made it out of a test market---compare the package in the ad with the package shown here, plus it looks like Joan Lake is a NE corridor personality...

Post# 683725 , Reply# 20   6/12/2013 at 21:28 (467 days old) by angus (Fairfield, CT.)        

I recall that the Fluffy All was simply not concentrated like All with the 3Bs. Both were low sudsing though.

Regarding the personalities that advertised Burst, I don't recall Joan Lake in the NY area. The Burst commercials in our area featured Susan Strong lining the bottom of a trash pail with a dishtowel to show how clean Burst would get that disgusting stained rag- she did a lot of household type commercials.


Post# 683728 , Reply# 21   6/12/2013 at 22:09 (467 days old) by whirlcool (Just North Of Houston, Texas)        

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I believe that Gain & Drive came out about the same time, 1971 or so.

I loved the original smell of both of them. I wish they would bring those original scents back.





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