Thread Number: 52708
Hoover Dealer News June 1961
[Down to Last]

automaticwasher.org's exclusive eBay Watch:
scroll >>> for more items --- [As an eBay Partner, eBay may compensate automaticwasher.org if you make a purchase using any link to eBay on this page]
Post# 750010   4/14/2014 at 15:58 (3,658 days old) by triumphdolomite (Staffs(UK))        

Hope that this comes out legible.

Ian





Post# 750011 , Reply# 1   4/14/2014 at 15:58 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 1



Post# 750012 , Reply# 2   4/14/2014 at 15:59 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 2



Post# 750013 , Reply# 3   4/14/2014 at 16:00 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 3



Post# 750014 , Reply# 4   4/14/2014 at 16:00 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 4



Post# 750015 , Reply# 5   4/14/2014 at 16:01 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 5



Post# 750016 , Reply# 6   4/14/2014 at 16:01 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 6



Post# 750017 , Reply# 7   4/14/2014 at 16:02 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 7



Post# 750018 , Reply# 8   4/14/2014 at 16:03 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 8



Post# 750020 , Reply# 9   4/14/2014 at 16:03 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 9



Post# 750021 , Reply# 10   4/14/2014 at 16:04 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 10



Post# 750022 , Reply# 11   4/14/2014 at 16:05 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 11



Post# 750023 , Reply# 12   4/14/2014 at 16:05 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 12



Post# 750024 , Reply# 13   4/14/2014 at 16:06 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 13



Post# 750025 , Reply# 14   4/14/2014 at 16:07 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 14



Post# 750026 , Reply# 15   4/14/2014 at 16:07 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 15



Post# 750027 , Reply# 16   4/14/2014 at 16:09 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 16



Post# 750028 , Reply# 17   4/14/2014 at 16:09 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 17



Post# 750029 , Reply# 18   4/14/2014 at 16:10 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 18



Post# 750031 , Reply# 19   4/14/2014 at 16:10 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 19



Post# 750032 , Reply# 20   4/14/2014 at 16:11 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 20



Post# 750033 , Reply# 21   4/14/2014 at 16:12 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 21



Post# 750034 , Reply# 22   4/14/2014 at 16:12 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 22



Post# 750035 , Reply# 23   4/14/2014 at 16:13 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 23



Post# 750036 , Reply# 24   4/14/2014 at 16:14 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 24



Post# 750037 , Reply# 25   4/14/2014 at 16:14 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 25



Post# 750038 , Reply# 26   4/14/2014 at 16:15 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 26



Post# 750039 , Reply# 27   4/14/2014 at 16:15 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 27



Post# 750040 , Reply# 28   4/14/2014 at 16:16 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 28



Post# 750042 , Reply# 29   4/14/2014 at 16:17 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 29



Post# 750043 , Reply# 30   4/14/2014 at 16:17 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 30



Post# 750044 , Reply# 31   4/14/2014 at 16:18 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 31



Post# 750045 , Reply# 32   4/14/2014 at 16:19 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 32



Post# 750046 , Reply# 33   4/14/2014 at 16:19 (3,658 days old) by triumphdolomite (Staffs(UK))        
Page 33



Post# 750058 , Reply# 34   4/14/2014 at 17:32 (3,658 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Dealer News

vacbear58's profile picture
Ian

Thank you SO much for taking the time to reproduce the Dealer News here, this sort of stuff is absolutely INVALUABLE to collectors and I am sure it will not just be me who enjoys reading it.

It is very much appreciated

Al


Post# 750061 , Reply# 35   4/14/2014 at 17:39 (3,658 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Hooverette

vacbear58's profile picture
US and Canadian members may recognise what we knew as the Hooverette as the hoover lark of the early 1960s, although ours always had a handle and the switch is a Dustette slider type on the forward edge of the handle. The funny thing about the picture in reply #25 is that the cleaner has been assembled backwards - the rug/floor nozzle is on the blowing end.

Aside from this howler, I should note that this magazine was absolutely typical of Hoover at the time, they went to great trouble to inform and involve members of their "family" at every level of the organisation - it was not an accident that they were one of the leading, if not the lead supplier of home appliances in the 1960s

Al


Post# 750063 , Reply# 36   4/14/2014 at 17:45 (3,658 days old) by anthony (uk)        
this is great

anthony's profile picture
love reading stuff like this

Post# 750076 , Reply# 37   4/14/2014 at 18:36 (3,658 days old) by paulc (Edinburgh, Scotland)        
vacbear

paulc's profile picture
you beat me to it! I was about to comment on the upsides down Hooverette.

I have to say I thoroughly enjoyed all this literature though, thank you so much for posting mr dolomite.


Post# 750077 , Reply# 38   4/14/2014 at 18:37 (3,658 days old) by ozzie908 (Lincoln UK)        
Superbly presented by a very dependable brand owner.

ozzie908's profile picture
what more could we expect from Hoover who else!!

Just out of curiosity does anyone have a price list of these lovely machines when they went on sale here?

Austin


Post# 750102 , Reply# 39   4/14/2014 at 20:08 (3,657 days old) by gansky1 (Omaha, The Home of the TV Dinner!)        

gansky1's profile picture

That was really fun - thanks for posting it!   I love reading this old dealer/company literature.


Post# 750227 , Reply# 40   4/15/2014 at 09:47 (3,657 days old) by sesteve (London, UK)        

sesteve's profile picture
What a brilliant brochure Ian - thanks for posting

How times have changed! You realise how sexist these things seem now with the men designing and generally making the stuff and the women and housewives doing the testing - can you imagine writing any of this stuff now? And district washing advisers - now that's a job - we could do with those now - my mother in law washes everything at 30 deg C using liquid detergents and wonders why the machine has a funny whiff! A district washing adviser could have licked her into shape!

I have to say that the TV advert for the keymatic with its 39 improvements has to be one of my all time favourites as it is just so wacky. They were so good at advertising its a shame that Hoover now is a shadow of its former self.


Post# 750247 , Reply# 41   4/15/2014 at 11:50 (3,657 days old) by turnamat (Germany)        

turnamat's profile picture
Thanx very much for posting this great literature!

Greetings from Germany,

Thomas.


Post# 750260 , Reply# 42   4/15/2014 at 12:26 (3,657 days old) by electron1100 (England)        
Awww

electron1100's profile picture
It is sooo sad.............when I look at all the enthusiasm streaming out of this magazine...........for this wonderful product.............

But again thanks for posting it here, it is a joy aswell :-)

Gary


Post# 750343 , Reply# 43   4/15/2014 at 16:53 (3,657 days old) by robliverpool (england Liverpool)        

robliverpool's profile picture
Excellent. Thanks for sharing. It's amazing to read just how much went into the washing machine. 7000 wash loads each machine in trial would do without any problems. Now that's proper testing.
Great pics seeing the machine built and built properly
I would read this back to back over and over lol


Post# 750524 , Reply# 44   4/16/2014 at 13:19 (3,656 days old) by alanlondon (London)        
Thank you Ian

I have one of these Keymatic (just waiting for a moment for me to restore it) and read with such interest this brochure that you have, lots of lovely manufacturing photos and info, such a delight and it made me late this morning for work when I initially saw it! Oh to be able to go back in time to this revolution and enjoy this new fangled thing first hand... Thanks for taking the time to up load, as others have said it's much appreciated. Cheers, Alan

Post# 750979 , Reply# 45   4/18/2014 at 16:33 (3,654 days old) by triumphdolomite (Staffs(UK))        

I'm glad you're all enjoying this as much as I am. Must admit though that I'd not noticed the Hooverette assembled the wrong way round.
Just as an aside, does anyone know what number the Keymatic serial numbers started at? I'm assuming that it must have been 1 but I don't know. The reason I'm asking is mine is 23812 but all the internals are painted white, not grey and each part is numbered like a self assembly kit. Eg, Timer 126, brake gear 216 r/h rear frame section 96 at the top and 133 at the bottom.

Ian


Post# 751008 , Reply# 46   4/18/2014 at 17:33 (3,654 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Serial number

vacbear58's profile picture
According to my records there were 38,000 Keymatics produced between January and July 1961 - the opening number is HR12150 so I imagine that makes yours March 1961.

Just out of interest there were 45,000 produced between July and December 1961 and 41,000 between January and July 1962

Al


Post# 751244 , Reply# 47   4/19/2014 at 16:26 (3,653 days old) by triumphdolomite (Staffs(UK))        

Thanks for that Al, that makes it exactly 8 years older than me!

Ian



Forum Index:       Other Forums:                      



Comes to the Rescue!

The Discuss-o-Mat has stopped, buzzer is sounding!!!
If you would like to reply to this thread please log-in...

Discuss-O-MAT Log-In



New Members
Click Here To Sign Up.



                     


automaticwasher.org home
Discuss-o-Mat Forums
Vintage Brochures, Service and Owners Manuals
Fun Vintage Washer Ephemera
See It Wash!
Video Downloads
Audio Downloads
Picture of the Day
Patent of the Day
Photos of our Collections
The Old Aberdeen Farm
Vintage Service Manuals
Vintage washer/dryer/dishwasher to sell?
Technical/service questions?
Looking for Parts?
Website related questions?
Digital Millennium Copyright Act Policy
Our Privacy Policy