Thread Number: 57708  /  Tag: Detergents and Additives
Pursil Cares For Your Hands
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Post# 801202   12/28/2014 at 05:51 (3,401 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        

launderess's profile picture
Have you ever heard such posh voices for a laundry advert?


Just love the way the announcer says "Persil", pronounced Pur-sil with a slight rolling of the r.









Post# 801203 , Reply# 1   12/28/2014 at 05:54 (3,401 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
Persil Washes Whiter

launderess's profile picture
And it shows.

Listen to the man! The way to keep your husband happy and see that he is noticed at work is to wash with Persil. His Nibb's shirts will be whiter than white, something Sir is sure to notice.






Post# 801215 , Reply# 2   12/28/2014 at 07:35 (3,401 days old) by Tomturbomatic (Beltsville, MD)        
neat films

Funny how she took the saucer out of the suds and put it in the drainer without rinsing.

The pronunciation seems quite proper unless one is used to hearing "er" lazily pronounced as "ur."


Post# 801217 , Reply# 3   12/28/2014 at 07:47 (3,400 days old) by aquarius1984 (Planet earth)        

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Ive never known anyone when I was growing up to rinse dishes under a wasteful running hot water tap.

Dishes were always hand washed in a bowl of piping hot water and either unrinsed which I don't believe to be harmful at all if the dosing of dish detergent is right or if like my Mum and grandmothers you preferred to rinse then you would fill a jug with water and slowly pour it over the dishes when everything was in the draining rack at the end of washing meaning it was less wasteful.

I suspect most people rinsed the way my mum did when she hand washed anything that wouldn't go in the dishwasher.


Post# 801236 , Reply# 4   12/28/2014 at 11:28 (3,400 days old) by Frigilux (The Minnesota Prairie)        

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Thanks for the vintage adverts, Launderess. Veddy, veddy posh indeed! Makes me want to hop over to the BritSuperStore online and order a box. I loved Unilever's Persil Bio powder, but tired of paying through the nose for having shipped over the pond to the open prairie.

Hey, Persil comes in pod form, doesn't it? Tempting, tempting...

Aside: Wouldn't have minded seeing the wringer washer in action. The chrome agitator cap had a very late-1950's Maytag look about it.



Post# 801271 , Reply# 5   12/28/2014 at 16:40 (3,400 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
Simpson Recommends "New" Rinso

launderess's profile picture
More posh advertising for laundry powder






Post# 801273 , Reply# 6   12/28/2014 at 16:45 (3,400 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        

launderess's profile picture
As a wife she uses Persil. As a mother she uses Persil. Persil washes whiter!

This is part of a five part series exploring the history of modern British advertising. For anyone with some time to spare highly recommend seeing the lot.

To those in the ad game and or loosely connected with same you'll notice many of the techniques introduced then such as "two tarts in the kitchen" are still used in some form today.







Post# 801287 , Reply# 7   12/28/2014 at 18:23 (3,400 days old) by iej (.... )        

One did all one's laundry in received pronunciation back in those days. The trick is to get one's voice so prim and proper that the dirt simply falls out of the clothes due to a strange sonic interaction between the narrow "o" sound and the water.

Post# 801290 , Reply# 8   12/28/2014 at 18:39 (3,400 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
@lej

launderess's profile picture
You're killing me! *LOL*

Love all the posh voices from persons whom probably never did a bit of housework in their lives, much less the washing.*LOL*

Had always wondered how households coped with bed and other linens using a twin tub, then one of the clips above sorted that out. It is the one where the couple go shopping for a new washer and the sales person asks Mrs. if she would like to do her linens at home. This tells me that a good number of homes sent their linens out but did the family wash at home.

After watching the lot one thing is clear; am going to make it my mission in 2015 to get a shopping basket. Have always fancied having one as they look so smart and seem a clever and "green" way to bring home the shopping. Now that there is a war on plastic bags.....


Post# 801300 , Reply# 9   12/28/2014 at 19:25 (3,400 days old) by iej (.... )        

From what I gather, certainly here anyway, most middle class homes didn't launder large items or shirts themselves as they were too big for domestic machines or too complicated in the case of shirts. So, those things would be sent out and often picked up at the door and returned to the door by a delivery van.

There were plenty of commercial laundries and it was quite a booming business at one stage. However, by the 1970s most of it had disappeared due to changes in fashion (less starchy shirts etc) and much more competent automatic domestic washing machines and dryers being common place. When it comes to domestic appliances most European countries probably hit where America was at in the 1950s in the 1970s due to WWII having stunted development quite significantly.

It's actually gone to the other extreme here in Ireland these-days - there are hardly any self-service laundromats left and in this city, only a very small number of service-wash places where you hand your laundry in and they're almost exclusively doing large items like duvets (comforters) and sometimes bulk bed linen. I know I sent my bed linen in because I really don't have the time to iron it and it's worth getting it done right. I'd typically send in maybe 10+ full sets in a single job. They're just done in the store itself as a 'service wash'.

Other than that, I only send in stuff that needs dry cleaning or curtains (drapes).

Even in the late 80s they were still rather posh (although the shrill accents had kind of died out by then)

Wisk (Unilever ... discontinued in this market)




post was last edited: 12/28/2014-19:41]


Post# 801307 , Reply# 10   12/28/2014 at 20:05 (3,400 days old) by whirlcool (Just North Of Houston, Texas)        

When I was over in England I did notice around London they do pronounce Persil kind of like we say Pencil. Or PUR-CIL. I actually got corrected one time when I pronounced it PER-SILL, like window sill.

Post# 801308 , Reply# 11   12/28/2014 at 20:13 (3,400 days old) by iej (.... )        

Southern England also has a non-rhotic accent (R isn't pronounced / isn't produced strongly)

Persil becomes almost "Pehh-sil"

Where as in the US, Canada, Ireland, Scotland, Southwest England - It's PeR sil

Also US accents/speech cadences tend to put equal stress on both syllables where as over here it's more likely we'll go with a stress on the penultimate one so you'll get PERsil not PER-SILL

There are quite a lot of stress differences between US and Standard English.

Secretary - sec-ret-ary vs sec-retary


Post# 801356 , Reply# 12   12/29/2014 at 05:12 (3,400 days old) by arbilab (Ft Worth TX (Ridglea))        

arbilab's profile picture
Why can't the English teach their children how to wash?

Post# 801362 , Reply# 13   12/29/2014 at 05:47 (3,400 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
Had Always Wondered Why Twin Tubs and Other Semi-Automatics

launderess's profile picture
Lasted so long in Britain while in the USA and elsewhere women were moving onto fully automatic top or front loaders. The answer is in the last bit of this linked program and the next following.

Apparently Hoover and other makers of appliances bought into the scheme that women had (or wanted) to be kept "involved" with these new products. That is to say they weren't being made redundant in their own homes by say pre-cooked and reheated meals or just add water cake mixes. If products allowed Her Indoors some involvement such as adding an egg to a cake mix she could rightly came ownership.

One supposes a twin tub with a spinner or wringer was a step up from boiling, scrubbing and mangling; however it seems totally unneeded. Yes, American and other housewives did so but that was because modern fully automatic washing machines hadn't come along. Then came the war which curtailed production but after that event many did move from semi-automatic (wringer machines) to fully or from doing laundry by hand to modern machines.

Always cringe at the thought of some poor dear in 1950's Britain or the Commonwealth countries stuck with that Hoover or other twin tub on wash day. Speaking as one who owns such a thing cannot ever imagine doing a weeks worth of family washing that way.






Post# 801369 , Reply# 14   12/29/2014 at 06:53 (3,400 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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Before my mother bought her first automatic washing machine she used a laundry service for the bed linens and perhaps some other stuff as well. I remember the crispy feeling of the starched and ironed sheets. It was never the same again when the automatic washing machine came and the laundry service was not longer used. lol

Post# 801371 , Reply# 15   12/29/2014 at 07:00 (3,400 days old) by aquarius1984 (Planet earth)        

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Arbilab

Care to explain why you said what you said?


Post# 801373 , Reply# 16   12/29/2014 at 07:34 (3,400 days old) by iej (.... )        

@laundress the main reason was money - plain and simple really and also lack of competition.

 

The cost of automatic washing machines in the 1950s / 60s in the UK and Ireland was out of reach of most low to middle income households. There may have been a few well-off sadists who enjoyed laundry for some bizarre reason and there were certainly people who had a 'mend and make do' attitude that was driven into being by WWII rationing and tougher times. However, an automatic washing machine in the 1950s here was running at a similar price to a basic Morris Minor (small car) so, there wasn't really much demand for them as the price point relative to other goods was way too high.

 

If you imagine a situation where you'd limited income, and the cheapest automatic washing machine was the price of a V-Zug or the current absolutely top end Miele... a lot of people wouldn't buy them.

 

One of my relatives was involved with appliance sales here in the 1950s-70s era and I asked her about it. She was saying that in the UK at the time, there were very significant barriers to entry for foreign manufacturers until the 1960s - big tariffs and technical trade barriers that often made no sense - Artificially created electrical conformity issues and recertification of basic components again and again that ensured that local production always remained king. For example, Miele regularly failed British electrical conformity standards over really ridiculous things like some internal wire being the wrong colour or something like that.

 

The result was UK-rebadgers had to tweak Italian machines to get them to market there. So, they technically were 'British built' (which might have meant putting a label on the front and attaching a British power cord).

 

Ireland didn't have a white goods industry to protect, so apparently we had a much wider range of machines somewhat earlier than the UK did.  My relative was saying that value-for-money Italian and German brands arrived on the market here at lower prices and earlier than they did in Britain, and often had to have their continental plugs changed in the shop as they weren't really localised at all.

 

What changed the market enormously in Britain was membership of the EEC in 1973. That opened up a whole load of new brands to the British market for the first time with only minimal barriers to entry. So, you suddenly saw brands like Zanussi, Indesit, Ariston etc arriving and automatic washing machines becoming main stream.

 

I'm not for a moment saying that UK companies did not produce automatic machines, Hoover and Hotpoint certainly did, but their early models were vastly too complicated and expensive for the market. The Keymatic is a prime example of that - hugely expensive and extremely over-engineered and reinventing the wheel type technology.

 

If you notice in the 1970s, the 'match box' Hoovers hit the market with huge success as did similar Hotpoints, and they all followed the standard European sizings that had emerged at that time allowing them to be slotted into kitchens / utility rooms quite easily.

 

I think it's easy to forget that pre 1970s there was really very little competition in the automatics market in Britain and certainly nothing really at an affordable price.

 

The US on the other hand had loads of manufacturers in the white goods space (many more than it has today) and there was a lot of innovation in the 1940s/50s around automatics there. So, you'd mass-market, highly affordable, very effective and reliable machines hitting the stores by the early 1950s  On the other side of it, the average "blue collar" American in the 1950s could afford a hell of a lot more than their British counterparts who were still very less well off.

 

The gap between North America and Western Europe narrowed rapidly in the 1970s to today and there's really not all that much difference in lifestyle and expectations in 2015 compared to what existed in the 1950s.

 

To give you an idea of how exciting an automatic was to some people - I heard a story from one of my own grandaunts who said when they got an automatic in the late 50s all the neighbours came in to look at it!


Post# 801537 , Reply# 17   12/30/2014 at 04:43 (3,399 days old) by arbilab (Ft Worth TX (Ridglea))        
@ Aquarius,

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It's an altered line from Lerner & Lowe's musical adaptation of George Bernard Shaw's Pygmalion, My Fair Lady. It doesn't 'mean' anything. A tossoff. We 'were' speaking of voices. Posh ones. It works better in speech where one has a better chance of 'getting it' than in text.

I know the show so well that with a little work and a li^l bi^ o luck I could do a one-man stage show in character and in dialect. Except Freddy. Marry Freddy? HAH!

I also do all 4 Beatles, Mick Jagger, Jim Backus (posh) and Ian McDiarmid's Emperor from Star Wars so well his mother couldn't tell the difference. And Bullwinkle so well HIS mother couldn't tell the difference.

Thanks for inquiring, since my propensity for doing so will likely arise again.





This post was last edited 12/30/2014 at 05:02
Post# 801655 , Reply# 18   12/31/2014 at 03:10 (3,398 days old) by liamy1 (-)        
Two tarts in the kitchen

That format was used for years by the detergent Surf.

Using two actresses (and real life best Friends), Tracey Robson and Payline Quirk. They're instantly regocnisavle from the very successful, long running TV sitcom Birds of a Feather.

If you got through the Surf adverts here, you'll see they're in a lot of them (there were more, but not all on this YouTube channel that I have found)


CLICK HERE TO GO TO liamy1's LINK


Post# 801657 , Reply# 19   12/31/2014 at 03:48 (3,398 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        

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@lej

Thanks for setting one straight. Couldn't imagine why all those British adverts showed these posh middle class and above women in often lovely homes (with fully fitted out kitchens etc...) doing laundry with a twin tub. Her sisters across the pond from that demographic and often even below had long moved onto fully automatic washing machines. Ok, some may have had wringers but still.

Commercial laundries reached their zenith in the USA up through WWII and shortly afterwards. Women went to work outside of the home during the war, and with production limited for appliances because of that event fully automatic machines were hard to come by. Especially in urban areas many households still sent their washing out. It was that or use Laundromats.

After the war and during the post WWII boom in the USA of course things change. In fact certain feminists blame that period for reintroducing laundry appliances and that task back into the home.

Fully automatic washing machines and tumble dryers really took much of the need to send washing out. To further drive that point home there were messages about how "unsanitary" it was to send one's washing to a commercial laundry (you never know who touched it and what your wash was mixed with in the machines). Standards also began to slip. Less and less households demanded ironed linens (bed or dining) as what came out of the dryer was deemed good enough. It was that or ghastly cotton/man-made blends that promised no ironing. What didn't change from before the war and is still true today largely, men's dress shirts are often sent out even if the family wash is done at home.

Besides sanitation knocks against commercial laundries came from complaints that had been around since they arrived; lost items and the fact you didn't have use of things while they were at the laundry. Depending upon the turn around time it could be days or weeks before your wash came back. In the meantime you had to make do with what was in house. If you had a bout of illness in the home and all the bed linen was soiled, well you were out of luck because the others were at the laundry. That is when the beauty of having your own washer and perhaps dryer became apparent.

Commercial laundries have been losing things since they arrived and things still go missing. Again another reason to keep one's washing at home.

Now a few queries after watching all those vintage vids:

What is "Flash", the product used by the cleaner for mopping floors?

There seems to be quite a lot of persons going out for the evening (to see a film in one commercial) and leaving dinner cooking in the oven. Was that normal?

When did the "E for B" advert campaign run?

Does anyone still use OXO cubes?


Post# 801658 , Reply# 20   12/31/2014 at 03:53 (3,398 days old) by liamy1 (-)        
Watched

Those 5 parts, very interesting. Turns out the predictions weren't true (this show was made 25 years ago).

Also, the OXO Mom (it was only ever played by one actress for all the ads that were run (loads) - Lynda Bellingham) sadly died from Cancer, just this month in fact. She was hoping to see out this one last Christmas and never did :( (for those outside UK)


Post# 801659 , Reply# 21   12/31/2014 at 03:59 (3,398 days old) by liamy1 (-)        
Flash

Flash is a brand/range of cleaning products, owned by P&G, still used today. In fact, I belive it is identical to the USAs MrClean (just different name, as is the case with Downy being our Lenor)

However, one thing I have NEVER heard of, is anyone using Flash in the Laundry (as is shown in this program).

I don't know when E for B ran (maybe a bit before my time) but looks to be late 70s/early 80s.

Yes still use OXO (on the odd occasion, other brands have come along now too) but Lynda Bellingham was a national institution, so I would imagine their popularity may have picked back up.


Post# 801660 , Reply# 22   12/31/2014 at 04:03 (3,398 days old) by liamy1 (-)        
Flash

Taken this for you just now :)

  View Full Size
Post# 801661 , Reply# 23   12/31/2014 at 04:04 (3,398 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
Square Deal Surf

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Did anyone or maybe their mothers ever try this stuff?

Also want one of those "Laundry Maids" the older plain talking housewife has in the last "Square Deal Surf" advert. Her accent sounds Yorkshire to me she certainly isn't one to mess about with.


Post# 801662 , Reply# 24   12/31/2014 at 04:05 (3,398 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
@Liamy1

launderess's profile picture
Thanks! What a treasure you are.

Post# 801663 , Reply# 25   12/31/2014 at 04:17 (3,398 days old) by liamy1 (-)        
Thank you

Thanks laundress, just looking I actually have more flash stuff (the amount of cleaning products I have is disgusting) but the Flash brand must be applied to at least 100 different products.

I've used Surf, but it wasn't when the square deal campaign was run. It is now marketed on the basis of fragrance (comes in about 10 different scents, that they like to change weekly).



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