Thread Number: 69455  /  Tag: Other Home Products or Autos
Catchphrases From the Past. What Do You Remember?
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Post# 923302   2/23/2017 at 07:53 by beekeyknee (Columbia, MO)        

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What about a thread on catchphrases from the past. If this has already been done, please point it out and reference the thread number. Does this sound fun? What should the rules be? Let's try and see what we remember without looking anything up at first. If this isn't fun, don't post and it will fade. I'll start.

G.E. We bring good things to life.
Maytag. The dependability people.
You can be sure if it's Westinghouse.
Everyone's happier with a Hoover.
See the USA in your Chevrolet. (Maybe we should keep it mostly to appliances. List could go on forever.)
Singer is sewing made easy.

Post# 923303 , Reply# 1   2/23/2017 at 07:55 by Iheartmaytag (Wichita, Kansas)        
One that came to mind

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"Whirlpool makes a better way to face a busy day--Whirlpool"

Post# 923305 , Reply# 2   2/23/2017 at 08:06 by Yogitunes (New Jersey)        

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Whirlpool did a number of catchphrases throughout the years.....

Whirlpool....Just Imagine!

Post# 923308 , Reply# 3   2/23/2017 at 08:20 by beekeyknee (Columbia, MO)        

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Yes, Martin. You're right. Catchphrases have been many and they change as years pass. I guess it depends on ones age as to what they remember. Maybe this is unrealistic.

Post# 923311 , Reply# 4   2/23/2017 at 08:34 by turquoisedude (Ogden & St-Liboire (where??), QC, Canada)        

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Once upon a time, when Ronald Regan was their spokesperson, GE used a phrase "Progress is our most important product".


My favorite of that era has to be "Live better electrically". 


Just one more:  "A KitchenAid for every kitchen" - I guess that was used in the late 50s and early 60s.  


Fun thread - thanks for starting this Brian!

Post# 923313 , Reply# 5   2/23/2017 at 08:37 by beekeyknee (Columbia, MO)        

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Wasn't there KitchenAid, for the way it's made. Or I'm I getting my brands mixed up?

Barbara Hale's recent passing reminded me. If it doesn't say Amana, it's not a Radar Range.

Kirby: More Leisure Time for You - Quality/Reliability/Performance, For those that appreciate Q/R/P

This post was last edited 02/23/2017 at 09:26
Post# 923314 , Reply# 6   2/23/2017 at 08:40 by turquoisedude (Ogden & St-Liboire (where??), QC, Canada)        

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Sounds familar... One of the more recent phrases, I think.  But it definitely sounds familiar!

Post# 923315 , Reply# 7   2/23/2017 at 08:44 by ken (Ulster Hgts, NY)        

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Wisk: Ring around the collar.
Preparation H: Can you ride this bike?
Geritol: My wife, I think I'll keep her.
Plymouth: Suddenly it's 1960. (used in 1957)
Duz: Duz does it all.
Calgon: Calgon, take me away!
Chevrolet: Valve in head, ahead in value.
Rice a Roni: Rice a Roni the San Francisco treat.
Pepsodent: You'll wonder where the yellow went when you brush your teeth with Pepsodent.
Ford: There's a Ford in your future.
Chiffon Margarine: It's not nice to fool with mother nature.
Hertz: Let Hertz put you in the drivers seat.
Buick: When better cars are built Buick will build them.
Chiffon Margarine: You'll think it's butter but it's not, it's Chiffon.
Eggo: Let go my Eggo.
Vlasic: Who's got my pickle?

This post was last edited 02/23/2017 at 10:22
Post# 923317 , Reply# 8   2/23/2017 at 08:49 by Yogitunes (New Jersey)        

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"Whirlpool makes a washer and dryer, wont make a mess of your Permanent Press!"

there was a commercial of this, but actually a whole song, as they circled around each appliance, there was a phrase for each one....

Post# 923323 , Reply# 9   2/23/2017 at 09:35 by alr2903 (TN)        

"Knock on any Norge"

"It beats, as it sweeps, as it cleans", Hoover.  ( maybe the  most truthful jingle).

"Kenmore, at work in more American homes than any other brand"

Post# 923330 , Reply# 10   2/23/2017 at 10:08 by toploader55 (Massachusetts Sand Bar, Cape Cod)        

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Bryllcream a little dab will do ya.

Your not getting older... you're getting better... Clairol

You get more with Kenmore.

Carrier.. the Air Conditioning People.

Miele... Immer Besser

Post# 923331 , Reply# 11   2/23/2017 at 10:09 by Joeekaitis (Rialto, California, USA)        
And for the photographers

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"The Best Minute of the Day" -- Polaroid
"Open Me First!" -- Kodak, Christmas
"America's Storyteller" -- Kodak, year-round
"The Color You See is the Color You Get" -- GAF

Post# 923333 , Reply# 12   2/23/2017 at 10:30 by beekeyknee (Columbia, MO)        

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Eddie, Clairol and my body need to come to an understanding. lol.

BASF - We don't make things, we make thing better.
Sherwin Williams - Cover the Earth

Knock On Any Norge. Always wondered what theirs was.

Post# 923334 , Reply# 13   2/23/2017 at 10:35 by joeekaitis (Rialto, California, USA)        
Actually used outside the USA . . .

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"Nothing Sucks Like an Electrolux"

Post# 923335 , Reply# 14   2/23/2017 at 10:45 by toploader55 (Massachusetts Sand Bar, Cape Cod)        

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Hey Brian...

I always said that phrase from Clairol... You're not getting better, you're getting older.

: )

Post# 923344 , Reply# 15   2/23/2017 at 11:04 by ea56 (So. Sonoma Co.,CA)        

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Eddie, the rest of the Brylcream jingle was:

Brylcream , a little dab will do you, use more only if you dare, but watch out the gals will all pursue you, they love to get their fingers in your hair.

This one may be regional, but I'll bet Ralph remembers it:

Is your engine sick and tired? Want your car to run like new? Automotive Enginerring, pleases thousands, why not you?

Packard ask the man that owns one.

When better cars are built, Buick will build them.

Wonder Bread, builds strong heathy bodies in twelve ways.

Carnation from contented cows.

M&Ms, melts in you mouth, not in your hands.


This post was last edited 02/23/2017 at 13:27
Post# 923345 , Reply# 16   2/23/2017 at 11:05 by ken (Ulster Hgts, NY)        

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Tide: Tide's in, dirt's out.
Crest: Look ma, no cavities.
Clairol: Does she...or doesn't she? Only her hairdresser knows for sure.
Paul Masson: We will sell no wine before it's time.
Ajax: Stronger than dirt.
Bounty: The quicker picker upper.

Post# 923346 , Reply# 17   2/23/2017 at 11:07 by Iheartmaytag (Wichita, Kansas)        

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Lee A. Iacocca:

"If you can find a better car, buy it."


Remington Shavers:

"I bought the company"



Post# 923347 , Reply# 18   2/23/2017 at 11:18 by vacbear58 (Sutton In Ashfield & London UK)        
And from the UK

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Hoover - For Happier Homes
Hoover - Give Happiness Give Hoover
Hoover (Keymatic) - Wash Day - Just Forget It

Hotpoint - Cannot Tangle Clothes

Persil Washes Whiter - And It SHOWS
Fairy Snow - Forces Grey Out, Forces White In

Flash - Cleans Baths Without Scratching
Ajax Liquid - Its A White Tornado

A Mars A Day - Helps You Work, Rest and Play (US = Milky Way)
Topic - A Hazelnut In Every Bite
Cadburys Fruit and Nut Chocolate Bar - Everyone's A Fruit and Nutcase

Heinz Baked Beans - Beanz Meanz Heinz
Smash Instant Potato - For Mash Get Smash
I'd LOVE a Babycham


Post# 923349 , Reply# 19   2/23/2017 at 11:26 by turquoisedude (Ogden & St-Liboire (where??), QC, Canada)        

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Hmmm...  Was there ever a washer catchphrase from Frigidaire that said "guaranteed to tangle clothes"?  (ducks and runs)

Post# 923361 , Reply# 20   2/23/2017 at 12:58 by rp2813 (The Big Blue Bubble)        
Eddie and Brian,

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Older or better?  I guess Ken beat me to it, because only your hairdresser knows for sure . . .


This one doesn't belong in DL:  Where's the beef?  (Wendy's)


To my local Eddie, oh yeah, that Automotive Engineering jingle is playing through my head like it was yesterday.


Re: Norge, they really did take a masochistic approach with their washers.  I've been knocking Norges on this site for years!

Post# 923364 , Reply# 21   2/23/2017 at 13:09 by ea56 (So. Sonoma Co.,CA)        

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Ralph, I'll never forget the Automotive Engineering jingle. When I was a Directory Assistance operator in 1976 I was bored one evening when a call came through asking for their number. To break my boredom, while I was looking up the number I sang the jingle to the customer, who laughed. Unbeknownst to me I was being remotely observed and when the supervisor pulled me off the board to discuss the observation he said I did great, but even though the customer was entertained by my performance, don't do it again, the company can't be perceived as giving preferential treatment. It still didnt stop me. I continued to sing to my customers whenever I thought I could get away with it. They even started to ask for the Christmas operator when I started to sing, "Merry Chritmas from Ma Bell may I have you number please", to the tune of "Deck the Halls with Boughs of Holly".

This post was last edited 02/23/2017 at 14:09
Post# 923374 , Reply# 22   2/23/2017 at 13:39 by washman (Butler, PA)        

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Coke---have a coke and a smile

Pepsi---the new generation

Mercury--the sign of the cat

7UP--the uncola

Koolaid----oh yeah

Hubba Bubba---big bubbles no troubles

Dodge--Dodge trucks are ram tough

Cooca Puffs---I'm kookoo for cocoa puffs

Trix---silly rabbit trix are for kids

Wesson Oil---wessonality

Wisk--wisk around the collar gets ring around the collar and your whole wash clean.

Honeycomb ceral--honeycomb's big, ya ya ya its not small, no no no.

Fed ex when it absolutely positively has to be there overnight

Speed Queen---laundry its all we do

Hi-c ifyou drink Hi-C, good for you

Palmolive---softens your hands while you do dishes

Reeses-----2 great tastes that taste great together





Post# 923375 , Reply# 23   2/23/2017 at 13:52 by ea56 (So. Sonoma Co.,CA)        

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Or how about, "See the USA in your Chevrolet, America is asking you to call" , as sung by Dinah Shore.

And for Bay Area natives:

"See Ellis Brooks today for you Chevrolet, the corner of Bush and Van Ness. He's got a deal for you, oh what deal for you, a Chevy deal that you will like the best!"

This post was last edited 02/23/2017 at 14:23
Post# 923377 , Reply# 24   2/23/2017 at 13:53 by rp2813 (The Big Blue Bubble)        
Along similar lines . . .

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When I worked in the on-site reservations office at the glitzy Red Lion Inn during the early '80s, I took a call from Pete Ellis, who owned a shady Dodge dealership in Sunnyvale.   He was totally low key and pleasant, and when it came time to ask for his business/billing address, I stopped myself as soon as I started and told him, "Never mind," because his ads all ended with a chorus of kids singing "Pete-Ellis-Dodge, 1095-West-El-Camino-Real, Sunny-vale" complete with bouncing ball, which belongs in the California ear worm hall of fame.


To my "Never mind" he dryly replied, "You like that, huh?"  Not really, but it had been drilled into anyone who watched TV back in those days, particularly the amusing public access level of programming on Channel 20. 


No doubt the attached clip aired on KTZO.  If Paul from the Diamond Center creeps you out too much, FF to the 1:00 mark and check out those beautiful used cars.




Post# 923379 , Reply# 25   2/23/2017 at 13:58 by ea56 (So. Sonoma Co.,CA)        

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OMG Ralph! And remember James Gabbert and Carlton at the Sleazy Arms Hotel on KOFY's late movie show on Saturday night? Carlton was pretty hot as I recall.

Post# 923380 , Reply# 26   2/23/2017 at 14:01 by rp2813 (The Big Blue Bubble)        

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Try it -- you'll like it.  Alka-Seltzer  (This had the 60's equivalent effect of today's "going viral.")


Mother, please!  I'd rather do it myself!  Anacin  (A favorite we mocked as kids)







Post# 923381 , Reply# 27   2/23/2017 at 14:04 by rp2813 (The Big Blue Bubble)        

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Yeah, hot and hunky Carlton put the gay undertones on TV 20 way over the top.  It was still KTZO back then.  Gabbert had a way of using call letters that matched frequencies.  His FM station 101.3 was KIOI.  On the AM dial, "The Nifty 1050" call letters were KIQI -- not as clean, but he had a theme going.  My bet is that KIOS was already in use.

Post# 923382 , Reply# 28   2/23/2017 at 14:06 by Blackstone (Springfield, Massachusetts)        
Knock on Any Norge

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I have this jingle on a floppy plastic disk, the kind that was inserted into magazines as advertising. Assuming that it's a 45 rpm. If anyone wants it, you can have it. No guarantee on audio quality, though!

And for Hartford, CT-area people, who could forget Bill Savatt Jewelers--"See Savatt, You'll Have It."

Post# 923383 , Reply# 29   2/23/2017 at 14:07 by jamman_98 (Columbia, SC)        
Here's some more

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Allstate - You're in good hands with Allstate.
State Farm - Just like a good neighbor, State Farm is there.
Plymouth - Plymouth is out to win you over this year. [1967]
McDonalds - You deserve a break today, so get up and get away to McDonalds
McDonalds - take two - Two all beef patties special sauce lettuce cheese pickles onions on a seasame seed bun.
Burger King - Hold the pickles, hold the lettuce special orders don't upset us, all we ask is that you let us serve it your way. Have it your way. Have your way.



Post# 923384 , Reply# 30   2/23/2017 at 14:08 by Iheartmaytag (Wichita, Kansas)        

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Another Alka-Seltzer:  "I can't believe I ate the whole thing."


And Burger King.  I never liked Burger King, but the jingle stuck in my mind.

"Hold the pickle, hold the lettuce, special orders don't upset us all we ask is that you let us serve it your way."  "Have it your way,  have it  your way at Burger King. "

Post# 923386 , Reply# 31   2/23/2017 at 14:12 by rp2813 (The Big Blue Bubble)        

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Wouldn't you really rather drive a Buick?

Post# 923395 , Reply# 32   2/23/2017 at 14:49 by rp2813 (The Big Blue Bubble)        
And for Pontiac

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Locally, Art Bridges Pontiac had the tag line (supposedly voiced by niece Eileen), "Uncle Art's one of those good guys!"


Courtesy Chevrolet:  "Courtesy means a great deal."


Matthew's home appliances, "6400 Mission Street, top-of-the-hill, Daly City."



Post# 923396 , Reply# 33   2/23/2017 at 14:56 by ken (Ulster Hgts, NY)        
Burger King jingle

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brings to mind when I was in Junior High there was a Mr. Evergedess who was either Principal or Superintendent. We used to sing Hold the pickles hold the lettuce just get rid of Mr. Evergedess.

Post# 923401 , Reply# 34   2/23/2017 at 15:08 by Yogitunes (New Jersey)        

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Alka Seltzer....Plop, Plop, Fizz, Fizz, oh what a relief it is!

"You never would believe where those Keebler cookies come from, their baked by little elves in a hollow tree!"

Coke--I'd like to teach the world to sing, in perfect harmony......

dang you guys, now I'll be humming these tunes in my head all day.....

Post# 923402 , Reply# 35   2/23/2017 at 15:09 by rp2813 (The Big Blue Bubble)        

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Fly the friendly skies of United.


Is this any way to run an airline?  You bet it is!  National Airlines

Fly me, I'm (insert cute female flight attendant name here) National Airlines


Western Airlines, the only way to fly (as stated by a lazy cartoon bird lounging in front of the tail section).


Delta is ready when you are.


Come fly the sun.  Hughes AirWest


The proud bird with the golden tail.  Continental


PSA gives you a lift.  Pacific Southwest Airlines

Also known among male business travelers as "the aisle seat airline."

Attached clip features Ronnie Schell (aka "the world's slowest rising comedian" and rightfully so).



This post was last edited 02/23/2017 at 17:12
Post# 923403 , Reply# 36   2/23/2017 at 15:11 by rp2813 (The Big Blue Bubble)        

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The best things in life aren't all free -- Archway cookies cost 39 cents.

Post# 923404 , Reply# 37   2/23/2017 at 15:11 by sudsmaster (East of SF, West of Eden)        
Equal time...

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OK, the first I thought of when seeing the topic title, were more social than mechanical. As in,

"You're either on the bus or off the bus."


"If you're not part of the solution, you're part of the problem."

Lest we forget, and some of those old progressive slogans may need to come back in the next four years...

As for vintage stuff, I'm reminded of "Plymouth Makes Great Cars, and Good Service Keeps Them That Way"...

Not to mention,

"At'sa some-a spicey meat ball!"

"Where's the beef?"

"Rice-a-Roni, the San Francisco Treat!" (except the factory was across the bay)...

Post# 923406 , Reply# 38   2/23/2017 at 15:12 by Supersuds (Knoxville, Tenn.)        

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General Electric: Progress is our most important product.
DuPont: Better living through chemistry.
New Departure Ball Bearings: Nothing rolls like a ball.
Bryant Gas Furnaces: Let the pup be your furnace man.
Peerless Motor Car Co: All that the name implies.

Post# 923408 , Reply# 39   2/23/2017 at 15:15 by ken (Ulster Hgts, NY)        

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Yellow pages: Let your fingers do the walking.
Jiff: Choosy mothers choose Jiff.
Green Giant: Ho Ho Ho Green Giant.
Starkist: Sorry Charlie only good tasting tuna gets to be Starkist.
Bumble Bee: Yum Yum Bumble Bee, Bumble bee tuna. I love Bumble Bee, Bumble Bee tuna.
NBC: The following program is brought to you in living color on NBC.

One of my earliest TV viewing memories.

Post# 923409 , Reply# 40   2/23/2017 at 15:19 by joeekaitis (Rialto, California, USA)        
Tape it!

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Is it live or is it Memorex?


The Natural World of Wollensak Sound


Scotch Videocassettes: The Truth Comes Out

Post# 923410 , Reply# 41   2/23/2017 at 15:20 by rp2813 (The Big Blue Bubble)        

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The quality goes in before the name goes on.

Post# 923412 , Reply# 42   2/23/2017 at 15:25 by pulltostart (Mobile, AL)        

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Zenith:  The quality goes in before the name goes on.

Mercury:  Too much of a good thing is a good thing.



Post# 923417 , Reply# 43   2/23/2017 at 15:57 by beekeyknee (Columbia, MO)        

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Calgon: Ancient Chinese secret, huh?
FDS: For that not so fresh feeling.
Mr. Whipple! Please don't squeeze the Charmin.

One that went horribly wrong: Ayds helps you to loose weight and keep it off.
Say yes, to Martini and Rossi on the rocks.

This post was last edited 02/23/2017 at 17:03
Post# 923423 , Reply# 44   2/23/2017 at 16:23 by joeekaitis (Rialto, California, USA)        
Get to work!

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Olivetti: The American Dream Machines


Xerox: The Document Compnay.


IBM: We're Your Type

Post# 923424 , Reply# 45   2/23/2017 at 16:25 by Iheartmaytag (Wichita, Kansas)        

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Timex: "It takes a licking, and keeps on ticking"


Post# 923425 , Reply# 46   2/23/2017 at 16:29 by joeekaitis (Rialto, California, USA)        
Jetting through the years

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Worldwide, Nationwide, Depend on TWA.


TWA: Up, Up and Away!


Welcome to the World of Trans World Airlines


Post# 923450 , Reply# 47   2/23/2017 at 19:15 by ptcruiser51 (Boynton Beach, FL)        
Swan Dish Detergent

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Swan keeps sudsing and sudsing and sudsing

The grease-cuttingist, grease cuttingist soap!

Post# 923453 , Reply# 48   2/23/2017 at 19:37 by ptcruiser51 (Boynton Beach, FL)        
Cigarette entrees that hooked us

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You get a lot to like with a Marlboro, filter, flavor, pack or box.
Only Parliament has the filter that's in, recessed in.
Winston tastes good, like a (thump-thump) cigarette should.
I'd walk a mile for a Camel.
A hint of mint makes the difference, so cool, that you'll know the difference, it's so refreshing while you're smoking Newport filter cigarettes.
You'll be smoking cool, cool, all the time, when you come up to Kool!
A silly millimeter longer: Chesterfield 101's.
Be happy, go lucky: Lucky Strike!
Us Tareyton smokers would rather fight than switch!
The seven-minute cigarette, Pall Mall Gold 100's - it lasts longer.

I'm sure there are 100's more I've forgotten, but I did stop smoking when I was 40!

Post# 923489 , Reply# 49   2/23/2017 at 21:48 by pulltostart (Mobile, AL)        

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Lucky Strike:  LSMFT - Lucky Strike Means Fine Tobacco.

Virginia Slims:  You've come a long way, baby!



Post# 923496 , Reply# 50   2/23/2017 at 23:05 by rp2813 (The Big Blue Bubble)        
Oh, the disadvantages of Benson & Hedges 100s

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One of my favorites.  The Brass Ring's "The Disadvantages of You" was brilliantly adapted by Benson & Hedges to promote the length of their cigarettes.  It's the quintessential soundtrack of the mid '60s, with ads containing scenes of people smashing roughly 30mm worth of their 100's into everything imaginable.


Here's a collage of stills from Benson & Hedges ads with the full length version of "The Disadvantages of You" for all the children of the '60s -- enjoy!


This post was last edited 02/24/2017 at 01:05

Post# 923562 , Reply# 51   2/24/2017 at 10:13 by Joeekaitis (Rialto, California, USA)        
Who let the geeks and nerds in?

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Apple. Think Different.

Intel Inside

Microsoft. Where do you want to go today?

Post# 923565 , Reply# 52   2/24/2017 at 10:29 by polkanut (Wausau, WI )        

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Packard: Ask the man who owns one.

Oldsmobile: Pick the Rocket to fit your pocket! (1965)  My personal favorite. wink

Pontiac: Chief of the Sixes (1926-1956)

This post was last edited 02/24/2017 at 11:16
Post# 923751 , Reply# 53   2/25/2017 at 12:05 by pulltostart (Mobile, AL)        

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Life:  Hey Mikey - he likes it!

Ruffles:  Ruffles have ridges.

General Electric:  There is nothing "just as good as" General Electric.



Post# 923766 , Reply# 54   2/25/2017 at 14:45 by beekeyknee (Columbia, MO)        

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I know there were commercials for Frigidaire ranges cause I've seen a b/w one on YouTube, but did they make any for their washers and dryers? I don't remember any for them or Philco. They did print adds though. Anyone remember?

Post# 923771 , Reply# 55   2/25/2017 at 15:45 by labboy (SD, CA)        

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I always loved DuPont and "Better Things for Better Living...Through Chemistry" and "Better Living Through Chemistry"

Post# 923872 , Reply# 56   2/26/2017 at 08:43 by gizmo (Great Ocean Road, Victoria, Au)        
Australian ads...

"Hoover, Boss of the wash."

"Mini. I don't have to prove a thing." (from real minis of the 1970s, not those awful BMW mini things)

"It Floats on Fluid" - the Morris 1100 car which had Hydrolastic fluid filled suspension.

"Leyland P76. Anything but average." (for what was at the time an average size car.)

Renault 12 Virage - "Drive it. You'll buy it."

Fiat 850s in early 70s had a sticker in the back window - "I'm having a love affair with my FIAT."

"Guess whose Mum's got a Whirlpool?"

Don Lane show where Bert Newton plugged the sponsor's Hammond organ - "it only takes three minutes, two fingers and an organ to have a ball..."

Post# 923875 , Reply# 57   2/26/2017 at 08:50 by gizmo (Great Ocean Road, Victoria, Au)        

Interesting to see up, up and away for TWA....

Here in Australia we had TAA (Trans Australian airways) with "Up, up and away, with TAA, the friendly, friendly way..."

Later it became "fly the friendly skies with TAA."

Post# 923889 , Reply# 58   2/26/2017 at 09:44 by kenwashesmonday (Haledon, NJ)        

"Sunbeam -- the best electrical appliances made"

"Wouldn't you really rather have a Buick?"

Post# 923897 , Reply# 59   2/26/2017 at 11:27 by sudsmaster (East of SF, West of Eden)        

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"It only takes three minutes, two fingers and an organ to have a ball..."

Post# 923905 , Reply# 60   2/26/2017 at 12:28 by pulltostart (Mobile, AL)        

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Delta:  We love to fly, and it shows.

Mounds/Almond Joy:  Sometimes you feel like a nut.  Sometimes you don't.



Post# 923910 , Reply# 61   2/26/2017 at 13:44 by abcomatic (Bradford, Illinois)        

"Cocoa Marsh, Cocoa Marsh can't be beat." "Cocoa Marsh, Cocoa Marsh what a treat."
"Oceans of Suds" Tide
"New Blue Cheer" Cheer
"All, the controlled suds detergent." All
"Liquid Handy Andy, out cleans them all." Handy Andy
Take"Serutan, that's natures spelled backward."
"Ivory soap, it floats."

Post# 923942 , Reply# 62   2/26/2017 at 18:02 by angus (Fairfield, CT.)        

A few come to mind:

- 7up - the UNcola
- You get more with a Kenmore cause a Kenmore has so much more to give
- Fab (early 60's) for a wash that's wedding white
- Punch - Colgate's "knockout" detergent
- Cold Power - stops dirt cold in cold water
- Chicken of the Sea Tuna - Ask any mermaid you happen to see, what;s the best tuna - Chicken of the Sea
- Philco - famous for quality the world over
- Amana - built better than it has to be
- Zenith - the quality goes in before the name goes on
- Kellogg's Frosted Flakes....they're grrrrrrreat!!!
- Whatever local gas company - "live modern for less with gas
- Lustre Creme Shampoo - because pink is for girls...
- Brillo Enzyme Detergent - with enough enzyme power to shake up every washing machine in America
- Arthur Treacher's Fish and Chips - the meal you can't make at home

This could be addicting!!!

Post# 923943 , Reply# 63   2/26/2017 at 18:04 by angus (Fairfield, CT.)        

And one i just thought of- at the end of Kentucky Fried Chicken commercials, with a picture of Colonel Sanders on the screen, the voice over was "if you want Kentucky Fried Chicken, you;ll have to visit me". I think it was the last line of a short jingle - but i never paid attention since i hated KFC or anything with chicken skin attached to it...

Post# 923995 , Reply# 64   2/27/2017 at 01:14 by rp2813 (The Big Blue Bubble)        
Catchphrases and . . .

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Catchy tunes that made the hit parade! 


In the case of the Benson & Hedges campaign (see further up), the ad's music spawned a top-40 hit single.  Sometimes it was the other way around.


Here's Alka Seltzer borrowing the 1966 release by The T-Bones, "No Matter What Shape."


Post# 923996 , Reply# 65   2/27/2017 at 01:21 by rp2813 (The Big Blue Bubble)        

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Clark's Teaberry gum re-purposed "The Mexican Shuffle" by the Tijuana Brass and it hit the charts as "The Teaberry Shuffle."


Post# 924009 , Reply# 66   2/27/2017 at 07:36 by askolover (South of Nash Vegas, TN)        

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- The great American road belongs to Buick

- The only way to travel is Cadillac style

- Renault, the one to watch

-Datsun...we are driven

-We're making your world a little easier, Whirlpool makes it easier.

-From Sharp minds come Sharp products

-This is NOT your father's Oldsmobile, this is the New generation of Olds

-We build excitement, Pontiac

-Fahrvergnü's what makes a car a Volkswagen

-Trust the Gortons fisherman

-Crisp and clean and no caffeine, feelin' 7up

-All temperature Cheer, all tempercheer

-Get Oxydol and "you won't get ashamed to show it whites"

-Oh no! Calgonite!

-You don't have to see their kitchen to know they have Kitchenaid

-Oh Fab, I'm glad there's lemon fresh and borax in you

-The little blue jug is Dynamo

-Calgon, Ancient Chinese secret

-Duncan Donuts, it's worth the trip!

-Shower to Shower each day helps keep odor away

-Please don't squeeze the Charmin!

-Sheer Energy, 'cause nothing beats a great pair of L'eggs

-Softness made simple...Clingfree

-Wouldn't you like to be a pepper too?  Be a pepper, drink Dr. Pepper

-Kmart, we've got it and we've got it good


Post# 924012 , Reply# 67   2/27/2017 at 07:52 by Yogitunes (New Jersey)        

yogitunes's profile picture
don't forget....

The Tidy Bowl Man!.......

was forever as a little kid, lifting the lid of the tank looking for that little man in the boat...

Post# 924017 , Reply# 68   2/27/2017 at 09:19 by joeekaitis (Rialto, California, USA)        
Who's up for a movie?

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It Puts YOU In The Picture

Post# 924049 , Reply# 69   2/27/2017 at 13:42 by beekeyknee (Columbia, MO)        

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It's Shake 'N Bake and we helped.
Oven Fry: Fried Chicken in the Oven is a TREAT. (Older lady with thick glasses. Funny.)
Secret: Strong enough for a man. Made for a woman.
Listerine: Kills the germs that cause bad breath.
Until there's a cure there's Contac.
Today's star of spray on starch. Faultless Starch.

This post was last edited 02/27/2017 at 14:02
Post# 924056 , Reply# 70   2/27/2017 at 14:24 by rp2813 (The Big Blue Bubble)        
Ice Blue Secret's Polar Opposite

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Manly, yes, but I like it too!  Irish Spring


Take that, Katy Winters!

Post# 924215 , Reply# 71   2/28/2017 at 17:10 by sudsmaster (East of SF, West of Eden)        

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As much as we all like these vintage catch phrases, I bet most if not all of us hate when yet another commercial interrupts a favorite TV program...

I remember once I had a Swiss housemate in college. He was, in general, a very annoying person. Everything was "better" in Switzerland. And he used to erupt in loud derisive laughter whenever a commercial would come on the TV. At the time I thought it was obnoxious, but he did have a point - especially since the Americans in the room would go into a kind of a trance during the commercial breaks, either letting their minds drift elsewhere or soaking in all the hidden persuaders... or both...

It's even weirder when one considers that the National Socialists of 30's Germany were the ones who perfected such propaganda techniques, which were picked up by Madison Avenue after the war and put to vast commercial use.

The infamous Anacin TV commercials of the 50's were a classic example: you know, the one with a hammer incessantly hitting an anvil, to portray headache pain. Then came on the strident announcer, pushing Anacin as the Final Solution for one's cerebral angst.

Similarly, the Nazis would use strident radio and newspaper messages to grab the attention of a likely bone-tired populace. Of course the application of these techniques in modern America is not at all as evil as what the Nazis used the to effect, but the techniques have been well learned by commercial and political America and our society will never be quite the same.

Post# 924436 , Reply# 72   3/1/2017 at 23:57 by alr2903 (TN)        

Sherwin Williams Paint, "Cover the Earth".

Post# 924502 , Reply# 73   3/2/2017 at 13:21 by Tomturbomatic (Beltsville, MD)        

all in your automatic, all in your automatic...Automatic washers wash best with new super rinse all controlled suds detergent


bO nO mO Oh Oh Oh it's Bonomos, Turkish Taffy

Post# 924769 , Reply# 74   3/3/2017 at 22:50 by Stan (Napa CA)        
Here some forgotton ones

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"She's engaged, she's lovely, she uses Ponds" (Ponds Cream)
"Every women should be a redhead at least once in her life" (Miss Clairol)

Post# 924774 , Reply# 75   3/3/2017 at 23:13 by ea56 (So. Sonoma Co.,CA)        

ea56's profile picture
"If I have but one life to live, let me live it as a blonde" Lady Clairol Creme Toner and Lady Clairol Ultra Blue Creme Hair Lightner. From the 60's.

Post# 924778 , Reply# 76   3/3/2017 at 23:18 by Stan (Napa CA)        
Are you sure

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It wasn't Lady Clariol Whipped Cream Hair Lightner? Or Intant whip?
Giving myself up here Eddie. LOL

Post# 924779 , Reply# 77   3/3/2017 at 23:20 by Stan (Napa CA)        
Final Net

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  View Full Size
Post# 924783 , Reply# 78   3/3/2017 at 23:33 by ea56 (So. Sonoma Co.,CA)        

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Stan, Clairol probably used this for all three of their lighteners. Lady Clairol Whipped Creme was the first coming out in about 1950, you had to actually whip it with an egg beater after adding the peroxide and boosters. Then came Lady Clairol Instant Whip Creme Hair Lightner in about 1957, this got thick just by mixing wth peroxide and shaking or stirring. Then in about 1960 Lady Clairol Ultra Blue Creme Hair Lightner hit the market with the "If I have but one life to live, let me live it as a blonde".

The other advertising slogan for Clairol Hair Lightners and Toners was, " The Lady Clairol blonde the silky shiny blonde, is it true blondes have more fun?"

I was a Cosmetologist from 1970 t0 1985, thats why I have this info in my box of trivia. LOL

Post# 924790 , Reply# 79   3/4/2017 at 00:04 by Stan (Napa CA)        

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In a glass or non metallic bowl.. Right!

Post# 924796 , Reply# 80   3/4/2017 at 00:27 by ea56 (So. Sonoma Co.,CA)        

ea56's profile picture
Yes, believe it or not! I know that we were always instructed not to us anything metallic with peroxide, but, yes you used an egg beater in a glass or plastic bowl, not metal. I guess the brief contact with the metal beaters while beating the mixture had no ill effects. By the time I started in the business this was not used very often, though it was still available. Also, since both /whipped creme and Instant Whip were neutral they could be mixed with Miss Clairol Hair Color Bath for extra lift.

Also, before there were many commercial bleaches available they used to mix peroxide,ammonia and Lux Soap or Ivory Soap Flakes and whip it with an egg beater. And in cases were major lightening was required the peroxide and ammonia was mixed with White Henna, which was Magnesium Carbonate. This was the very earliest form of powder bleach. The White Henna mixture made a paste that held in the body heat on the scalp better than the soap flake foam did, thereby accelerating the bleaching process.


This post was last edited 03/04/2017 at 01:01
Post# 924799 , Reply# 81   3/4/2017 at 00:30 by rp2813 (The Big Blue Bubble)        
Equal Time for "The Professional Touch"

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Lilt Home Permanent.


Post# 924827 , Reply# 82   3/4/2017 at 04:01 by Stan (Napa CA)        
Aqua ammonia

stan's profile picture
To be exact for the use with peoxide and soap flakes.
Later when Clariol came out with their professional lightners...
The nice thing about these "on scalp" lightners, was that they were oil based, and lightning strength could be adjusted by using one to three boosters... Or no booster at all..just two parts peroxide to one part oil lightner. Since they were, or are engineered for "on scalp" the condition of the hair isn't bad, opposed to whats common now (duel purpose lightner) and generally a toner could be used after desired lightning stage was reached, with no problem.
With sensitive skin..Clairol Born Blonde Toner was a option.. Or a Fanciful rinse to get by until the real toner could be used. (Usually the Following week)
A nice Clairol toner was a mix of "Extra Light platinum" and "Ivory Chiffon"
The reason for adding some lightner to a tint back then, was for a little extra lift.. Remember 20 vlm was the standard. It wasn't common for us to have a higher percentage. Don't think back then I even knew there was anything higher. LOL

To get back on to the catch phrase..Dippity do Dippity for YOU! (Gillette Co)

Post# 924870 , Reply# 83   3/4/2017 at 10:29 by ea56 (So. Sonoma Co.,CA)        

ea56's profile picture
I'm impressed with your knowledge of haircoloring and lightening. This is what made me want to become a Cosmetologist when I was 13. I watched my Mom getting her hair lightened and the whole process intrigued me. This was my favorite part of being in that business. I have to ask, are you a hair stylist?

I still have my copy of Clairols "How to Do Better Haircoloring" the 1962 edition. That was my bible for haircoloring in my early days in the business. And I apologize for hijacking the thread. It's not often that I think about this part of my working life anymore. I did many different kinds of jobs throught my life and learned alot about all of them along the way.

This post was last edited 03/04/2017 at 12:29
Post# 924907 , Reply# 84   3/4/2017 at 14:00 by joeekaitis (Rialto, California, USA)        

joeekaitis's profile picture

Scotch Magic™ Tape

You'll Be Glad You Chose Green Plaid


Discover FedMart

America's Greatest General Store

Post# 924937 , Reply# 85   3/4/2017 at 15:46 by CircleW (NE Cincinnati OH area)        

"Anything you want, everything you need, you'll find it at Swallen's" (Cincinnati dept. store that closed in '94)

Clairol Ultra Blue lightener was mentioned above. For some reason I decided I wanted my medium blond hair lighter for my senior picture, so that's what I used. It turned out very blond!

Post# 925079 , Reply# 86   3/5/2017 at 09:50 by retro-man (nashua,nh)        

Licensed and salon owner here along with my wife. I got my license in 94. We had owned a salon for a number of years with her license holding the shop license. I did a few customers but my license was held so that we could purchase other salons. Still keep it renewed but no longer, her or I are doing clients. Still own and operate them though. Also now we are the President and Vice President of the NH cosmetology association. We represent 30,000 licensees in out state. So we attend a lot of house, senate and committee meetings. We are also state reps for the Professional Beauty Association that covers all of the U.S. We do travel to those meeting often and are asked to speak because of the political work that we do for the industry in our state. So still keeping my hands in it but not literally. lol


Post# 925140 , Reply# 87   3/5/2017 at 15:08 by Stan (Napa CA)        
Interesting Jon

stan's profile picture
I was involved in the CCA many years ago, and participated in the local hairstyling competitions ect. Have lost tract of the work of the NHC.
Like Eddie, I've been involved in different types of work, including managing a dry cleaning plant. Was also a cosmetology instructor, and a color specialist for a haircolor Co.
Took auto shop in high school.. What a mix right!
@ Eddie, guess that answers your question. LOL .. I have the same book, as well as the 1957 edition... Use to teach from them.
You can email me if you want, and We'l chat.
Trying not to hijack the
" L'Oreal because you're worth it "

Post# 925159 , Reply# 88   3/5/2017 at 16:29 by ea56 (So. Sonoma Co.,CA)        

ea56's profile picture
I knew you had to have a similar backround! I didn't take Auto Shop, but when I was younger and poorer I used to do a lot of my own auto repairs. Haircolor was my first love in the beauty biz. I didn't mean to be cheeky in my reply to your post. I wasn't aware of your extensive backround in haircoloring. I'll email sometime soon and we can chat.

P.S. "Which twin has the Toni?", for Toni Home Permanents.

This post was last edited 03/05/2017 at 17:50
Post# 925183 , Reply# 89   3/5/2017 at 17:54 by ea56 (So. Sonoma Co.,CA)        

ea56's profile picture
For Deep Magic, "Smile a little, frown a little, give a little grin, every time you move your face dry wrinkles set in, you need new Deep Magic, Dry Skin Conditioner".

Post# 925214 , Reply# 90   3/5/2017 at 23:26 by StrongEnough78 (California)        

strongenough78's profile picture
"Have you driven a Ford, lately?"

"The Wagon Queen Family Truckster, you think you hate it now, but wait til you drive it."

"Like a good neighbor, State Farm is there."

"Nothing outlasts the Energizer It keeps going and going and going......"

"Oh, what a feeling, Toyota!"

"Maxwell House, Good to the last drop."

"I want my MTV"

"Don't hate me because I'm beautiful." (Kelly LeBrock for Pantene)

"Introducing the 1973 Continentals. It is a very good year."

"Between love and madness lies Obsession"

"Campbell's Soup is M'm! M'm! Good!"

"The best part of waking up, is Folgers in your cup."

"Best of's a Cadillac."

Post# 925269 , Reply# 91   3/6/2017 at 09:49 by Tomturbomatic (Beltsville, MD)        

You'll wonder where the yellow went when you brush your teeth with Pepsodent.

Brushie Brushie Brushie with the new Ipana; it's dandy for your teeth. (when Bucky Beaver was the animal associated with the brand)

Mabel, Black Label, Carling Black Label Beer.

National Beer, National Beer, you'll like the taste of National Beer and while we're singing we're proud to say that it's brewed on the shores of the Chesapeake Bay.



Post# 925273 , Reply# 92   3/6/2017 at 10:13 by joeekaitis (Rialto, California, USA)        

joeekaitis's profile picture



You brush with an ordinary toothbrush but you BRRRRRush with BRRRRRoxodent (Broxodent).

Post# 925815 , Reply# 93   3/9/2017 at 07:55 by joeekaitis (Rialto, California, USA)        

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That Little Blue Flower And A Whole Lot More

Post# 925977 , Reply# 94   3/10/2017 at 07:59 by askolover (South of Nash Vegas, TN)        

askolover's profile picture

-Bring out the Hellman's and bring out the best.

-You never looked so good (Avon)

-The milk chocolate melts in your mouth, not in your hands

-Stapuff works when you remember, now it works when you forget

-Scrubbing bubbles, we work hard so you don't have toooooooooo

-RotoRooter that's the name, and away go troubles down the drain

-It's hard to stop a Trane

-Natural gas, the future belongs to the efficient.

-I should have bought a Frigidaire!

-Hungry, hungry jack, you gobble 'em down but the plate comes back for Hungry Jack

-I've got the fever for the flavor of a Pringles.

-Reach out, reach out and touch someone.

-Go belt someone today (seatbelts)

-Choosy mothers choose JIF

-Eat some peanut butter anytime you can, but only if it's Peter Pan

-Plug it in, plug it in.

-For a finish that won't quit Lucite's right

-Hamm's the beer refreshing

-I can't seem to forget you, your Windsong stays on my mind.

-Follow the leader, he's on a Honda

-Morris, din din (9 Lives)

-Get that great GM feeling, (where Mr. Goodwrench works) with genuine GM parts

-Come to Tennessee, we're playing your song

-Baseball, hotdogs, apple pie and Chevrolet

-That's why people all over town say "if you like bargains you'll like Bargain Town USA"

-Hyundai, cars that make sense

-Looky looky looky, here comes Cookie, Cooks pest control

-We're American Airlines, something special in the air

-Uh oh, spaghettios

-Thank goodness for chef boyardee

-Life savers, part of living

-Kentucky Fried Chicken, we do chicken right

-Lincoln, what a luxury car should be

-The relentless pursuit of perfection- Lexus

-Flav-o-rich, freshness from our family to yours

-You deserve a break today at McDonalds

-I'm gonna wash that gray right out of my hair with Clairol Loving Care


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