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Thread Number: 69455
/ Tag: Other Home Products or Autos
Catchphrases From the Past. What Do You Remember? |
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| Post# 923302 2/23/2017 at 07:53 (2,612 days old) by beekeyknee (Columbia, MO) | ||
What about a thread on catchphrases from the past. If this has already been done, please point it out and reference the thread number. Does this sound fun? What should the rules be? Let's try and see what we remember without looking anything up at first. If this isn't fun, don't post and it will fade. I'll start.
G.E. We bring good things to life. Maytag. The dependability people. You can be sure if it's Westinghouse. Everyone's happier with a Hoover. See the USA in your Chevrolet. (Maybe we should keep it mostly to appliances. List could go on forever.) Singer is sewing made easy. | ||
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| Post# 923303 , Reply# 1 2/23/2017 at 07:55 (2,612 days old) by Iheartmaytag (Wichita, Kansas) | ||
One that came to mind | ||
Post# 923305 , Reply# 2 2/23/2017 at 08:06 (2,612 days old) by Yogitunes  (New Jersey) |
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| Post# 923308 , Reply# 3 2/23/2017 at 08:20 (2,612 days old) by beekeyknee (Columbia, MO) | ||
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Post# 923311 , Reply# 4 2/23/2017 at 08:34 (2,612 days old) by turquoisedude (.) |
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 Once upon a time, when Ronald Regan was their spokesperson, GE used a phrase "Progress is our most important product".
My favorite of that era has to be "Live better electrically".
Just one more: "A KitchenAid for every kitchen" - I guess that was used in the late 50s and early 60s.
Fun thread - thanks for starting this Brian! | ||
| Post# 923313 , Reply# 5 2/23/2017 at 08:37 (2,612 days old) by beekeyknee (Columbia, MO) | ||
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Wasn't there KitchenAid, for the way it's made. Or I'm I getting my brands mixed up?
Barbara Hale's recent passing reminded me. If it doesn't say Amana, it's not a Radar Range. Kirby: More Leisure Time for You - Quality/Reliability/Performance, For those that appreciate Q/R/P This post was last edited 02/23/2017 at 09:26 | ||
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Post# 923314 , Reply# 6 2/23/2017 at 08:40 (2,612 days old) by turquoisedude (.) |
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| Post# 923315 , Reply# 7 2/23/2017 at 08:44 (2,612 days old) by ken (NYS) | ||
Wisk: Ring around the collar.
Preparation H: Can you ride this bike? Geritol: My wife, I think I'll keep her. Plymouth: Suddenly it's 1960. (used in 1957) Duz: Duz does it all. Calgon: Calgon, take me away! Chevrolet: Valve in head, ahead in value. Rice a Roni: Rice a Roni the San Francisco treat. Pepsodent: You'll wonder where the yellow went when you brush your teeth with Pepsodent. Ford: There's a Ford in your future. Chiffon Margarine: It's not nice to fool with mother nature. Hertz: Let Hertz put you in the drivers seat. Buick: When better cars are built Buick will build them. Chiffon Margarine: You'll think it's butter but it's not, it's Chiffon. Eggo: Let go my Eggo. Vlasic: Who's got my pickle? This post was last edited 02/23/2017 at 10:22 | ||
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Post# 923317 , Reply# 8 2/23/2017 at 08:49 (2,612 days old) by Yogitunes (New Jersey) |
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| Post# 923323 , Reply# 9 2/23/2017 at 09:35 (2,612 days old) by alr2903 (TN) | ||
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"Knock on any Norge" "It beats, as it sweeps, as it cleans", Hoover. ( maybe the most truthful jingle). "Kenmore, at work in more American homes than any other brand" | ||
| Post# 923330 , Reply# 10 2/23/2017 at 10:08 (2,612 days old) by toploader55 (Massachusetts Sand Bar, Cape Cod) | ||
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Post# 923331 , Reply# 11 2/23/2017 at 10:09 (2,612 days old) by Joeekaitis (Rialto, California, USA) |
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And for the photographers | ||
| Post# 923333 , Reply# 12 2/23/2017 at 10:30 (2,611 days old) by beekeyknee (Columbia, MO) | ||
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Post# 923334 , Reply# 13 2/23/2017 at 10:35 (2,611 days old) by joeekaitis (Rialto, California, USA) |
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Actually used outside the USA . . . | ||
| Post# 923335 , Reply# 14 2/23/2017 at 10:45 (2,611 days old) by toploader55 (Massachusetts Sand Bar, Cape Cod) | ||
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Post# 923344 , Reply# 15 2/23/2017 at 11:04 (2,611 days old) by ea56 (Cotati, Calif.) |
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Eddie, the rest of the Brylcream jingle was:
Brylcream , a little dab will do you, use more only if you dare, but watch out the gals will all pursue you, they love to get their fingers in your hair. This one may be regional, but I'll bet Ralph remembers it: Is your engine sick and tired? Want your car to run like new? Automotive Enginerring, pleases thousands, why not you? Packard ask the man that owns one. When better cars are built, Buick will build them. Wonder Bread, builds strong heathy bodies in twelve ways. Carnation from contented cows. M&Ms, melts in you mouth, not in your hands. Eddie This post was last edited 02/23/2017 at 13:27 | ||
| Post# 923345 , Reply# 16 2/23/2017 at 11:05 (2,611 days old) by ken (NYS) | ||
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| Post# 923346 , Reply# 17 2/23/2017 at 11:07 (2,611 days old) by Iheartmaytag (Wichita, Kansas) | ||
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Chrysler | ||
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Post# 923347 , Reply# 18 2/23/2017 at 11:18 (2,611 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK) |
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And from the UK Hoover - For Happier Homes Hoover - Give Happiness Give Hoover Hoover (Keymatic) - Wash Day - Just Forget It Hotpoint - Cannot Tangle Clothes Persil Washes Whiter - And It SHOWS Fairy Snow - Forces Grey Out, Forces White In Flash - Cleans Baths Without Scratching Ajax Liquid - Its A White Tornado A Mars A Day - Helps You Work, Rest and Play (US = Milky Way) Topic - A Hazelnut In Every Bite Cadburys Fruit and Nut Chocolate Bar - Everyone's A Fruit and Nutcase Heinz Baked Beans - Beanz Meanz Heinz Smash Instant Potato - For Mash Get Smash I'd LOVE a Babycham Al | ||
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Post# 923349 , Reply# 19 2/23/2017 at 11:26 (2,611 days old) by turquoisedude (.) |
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Post# 923361 , Reply# 20 2/23/2017 at 12:58 (2,611 days old) by rp2813 (Sannazay) |
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Eddie and Brian, Older or better? I guess Ken beat me to it, because only your hairdresser knows for sure . . .
This one doesn't belong in DL: Where's the beef? (Wendy's)
To my local Eddie, oh yeah, that Automotive Engineering jingle is playing through my head like it was yesterday.
Re: Norge, they really did take a masochistic approach with their washers. I've been knocking Norges on this site for years! | ||
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Post# 923364 , Reply# 21 2/23/2017 at 13:09 (2,611 days old) by ea56 (Cotati, Calif.) |
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Ralph, I'll never forget the Automotive Engineering jingle. When I was a Directory Assistance operator in 1976 I was bored one evening when a call came through asking for their number. To break my boredom, while I was looking up the number I sang the jingle to the customer, who laughed. Unbeknownst to me I was being remotely observed and when the supervisor pulled me off the board to discuss the observation he said I did great, but even though the customer was entertained by my performance, don't do it again, the company can't be perceived as giving preferential treatment. It still didnt stop me. I continued to sing to my customers whenever I thought I could get away with it. They even started to ask for the Christmas operator when I started to sing, "Merry Chritmas from Ma Bell may I have you number please", to the tune of "Deck the Halls with Boughs of Holly".
Eddie This post was last edited 02/23/2017 at 14:09 | ||
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Post# 923375 , Reply# 23 2/23/2017 at 13:52 (2,611 days old) by ea56 (Cotati, Calif.) |
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Or how about, "See the USA in your Chevrolet, America is asking you to call" , as sung by Dinah Shore.
And for Bay Area natives: "See Ellis Brooks today for you Chevrolet, the corner of Bush and Van Ness. He's got a deal for you, oh what deal for you, a Chevy deal that you will like the best!" Eddie This post was last edited 02/23/2017 at 14:23 | ||
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Post# 923377 , Reply# 24 2/23/2017 at 13:53 (2,611 days old) by rp2813 (Sannazay) |
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Along similar lines . . . When I worked in the on-site reservations office at the glitzy Red Lion Inn during the early '80s, I took a call from Pete Ellis, who owned a shady Dodge dealership in Sunnyvale. He was totally low key and pleasant, and when it came time to ask for his business/billing address, I stopped myself as soon as I started and told him, "Never mind," because his ads all ended with a chorus of kids singing "Pete-Ellis-Dodge, 1095-West-El-Camino-Real, Sunny-vale" complete with bouncing ball, which belongs in the California ear worm hall of fame.
To my "Never mind" he dryly replied, "You like that, huh?" Not really, but it had been drilled into anyone who watched TV back in those days, particularly the amusing public access level of programming on Channel 20.
No doubt the attached clip aired on KTZO. If Paul from the Diamond Center creeps you out too much, FF to the 1:00 mark and check out those beautiful used cars.
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Post# 923379 , Reply# 25 2/23/2017 at 13:58 (2,611 days old) by ea56 (Cotati, Calif.) |
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Post# 923380 , Reply# 26 2/23/2017 at 14:01 (2,611 days old) by rp2813 (Sannazay) |
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Post# 923381 , Reply# 27 2/23/2017 at 14:04 (2,611 days old) by rp2813 (Sannazay) |
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Yeah, hot and hunky Carlton put the gay undertones on TV 20 way over the top. It was still KTZO back then. Gabbert had a way of using call letters that matched frequencies. His FM station 101.3 was KIOI. On the AM dial, "The Nifty 1050" call letters were KIQI -- not as clean, but he had a theme going. My bet is that KIOS was already in use. | ||
| Post# 923382 , Reply# 28 2/23/2017 at 14:06 (2,611 days old) by Blackstone (Springfield, Massachusetts) | ||
Knock on Any Norge
I have this jingle on a floppy plastic disk, the kind that was inserted into magazines as advertising. Assuming that it's a 45 rpm. If anyone wants it, you can have it. No guarantee on audio quality, though!
And for Hartford, CT-area people, who could forget Bill Savatt Jewelers--"See Savatt, You'll Have It." | ||
| Post# 923383 , Reply# 29 2/23/2017 at 14:07 (2,611 days old) by jamman_98 (Columbia, SC) | ||
Here's some more
Allstate - You're in good hands with Allstate.
State Farm - Just like a good neighbor, State Farm is there. Plymouth - Plymouth is out to win you over this year. [1967] McDonalds - You deserve a break today, so get up and get away to McDonalds McDonalds - take two - Two all beef patties special sauce lettuce cheese pickles onions on a seasame seed bun. Burger King - Hold the pickles, hold the lettuce special orders don't upset us, all we ask is that you let us serve it your way. Have it your way. Have your way. Joe jamman_98 CLICK HERE TO GO TO jamman_98's LINK | ||
| Post# 923384 , Reply# 30 2/23/2017 at 14:08 (2,611 days old) by Iheartmaytag (Wichita, Kansas) | ||
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Another Alka-Seltzer: "I can't believe I ate the whole thing."
And Burger King. I never liked Burger King, but the jingle stuck in my mind. "Hold the pickle, hold the lettuce, special orders don't upset us all we ask is that you let us serve it your way." "Have it your way, have it your way at Burger King. " | ||
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Post# 923386 , Reply# 31 2/23/2017 at 14:12 (2,611 days old) by rp2813 (Sannazay) |
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Post# 923395 , Reply# 32 2/23/2017 at 14:49 (2,611 days old) by rp2813 (Sannazay) |
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And for Pontiac | ||
| Post# 923396 , Reply# 33 2/23/2017 at 14:56 (2,611 days old) by ken (NYS) | ||
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Burger King jingle | ||
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Post# 923401 , Reply# 34 2/23/2017 at 15:08 (2,611 days old) by Yogitunes (New Jersey) |
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Alka Seltzer....Plop, Plop, Fizz, Fizz, oh what a relief it is!
"You never would believe where those Keebler cookies come from, their baked by little elves in a hollow tree!" Coke--I'd like to teach the world to sing, in perfect harmony...... dang you guys, now I'll be humming these tunes in my head all day..... | ||
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Post# 923402 , Reply# 35 2/23/2017 at 15:09 (2,611 days old) by rp2813 (Sannazay) |
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Fly the friendly skies of United.
Is this any way to run an airline? You bet it is! National Airlines Fly me, I'm (insert cute female flight attendant name here) National Airlines
Western Airlines, the only way to fly (as stated by a lazy cartoon bird lounging in front of the tail section).
Delta is ready when you are.
Come fly the sun. Hughes AirWest
The proud bird with the golden tail. Continental
PSA gives you a lift. Pacific Southwest Airlines Also known among male business travelers as "the aisle seat airline." Attached clip features Ronnie Schell (aka "the world's slowest rising comedian" and rightfully so).
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Post# 923403 , Reply# 36 2/23/2017 at 15:11 (2,611 days old) by rp2813 (Sannazay) |
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Post# 923404 , Reply# 37 2/23/2017 at 15:11 (2,611 days old) by sudsmaster (SF Bay Area, California) |
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Equal time...
OK, the first I thought of when seeing the topic title, were more social than mechanical. As in,
"You're either on the bus or off the bus." and, "If you're not part of the solution, you're part of the problem." Lest we forget, and some of those old progressive slogans may need to come back in the next four years... As for vintage stuff, I'm reminded of "Plymouth Makes Great Cars, and Good Service Keeps Them That Way"... Not to mention, "At'sa some-a spicey meat ball!" "Where's the beef?" "Rice-a-Roni, the San Francisco Treat!" (except the factory was across the bay)... | ||
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Post# 923406 , Reply# 38 2/23/2017 at 15:12 (2,611 days old) by Supersuds (Knoxville, Tenn.) |
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| Post# 923408 , Reply# 39 2/23/2017 at 15:15 (2,611 days old) by ken (NYS) | ||
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Yellow pages: Let your fingers do the walking.
Jiff: Choosy mothers choose Jiff. Green Giant: Ho Ho Ho Green Giant. Starkist: Sorry Charlie only good tasting tuna gets to be Starkist. Bumble Bee: Yum Yum Bumble Bee, Bumble bee tuna. I love Bumble Bee, Bumble Bee tuna. NBC: The following program is brought to you in living color on NBC. One of my earliest TV viewing memories. | ||
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Post# 923409 , Reply# 40 2/23/2017 at 15:19 (2,611 days old) by joeekaitis (Rialto, California, USA) |
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Tape it! | ||
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Post# 923410 , Reply# 41 2/23/2017 at 15:20 (2,611 days old) by rp2813 (Sannazay) |
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Zenith | ||
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Post# 923412 , Reply# 42 2/23/2017 at 15:25 (2,611 days old) by pulltostart (Mobile, AL) |
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| Post# 923417 , Reply# 43 2/23/2017 at 15:57 (2,611 days old) by beekeyknee (Columbia, MO) | ||
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Calgon: Ancient Chinese secret, huh?
FDS: For that not so fresh feeling. Mr. Whipple! Please don't squeeze the Charmin. One that went horribly wrong: Ayds helps you to loose weight and keep it off. Say yes, to Martini and Rossi on the rocks. This post was last edited 02/23/2017 at 17:03 | ||
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Post# 923423 , Reply# 44 2/23/2017 at 16:23 (2,611 days old) by joeekaitis (Rialto, California, USA) |
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Get to work! | ||
| Post# 923424 , Reply# 45 2/23/2017 at 16:25 (2,611 days old) by Iheartmaytag (Wichita, Kansas) | ||
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Post# 923425 , Reply# 46 2/23/2017 at 16:29 (2,611 days old) by joeekaitis (Rialto, California, USA) |
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Jetting through the years | ||
| Post# 923450 , Reply# 47 2/23/2017 at 19:15 (2,611 days old) by ptcruiser51 (Boynton Beach, FL) | ||
Swan Dish Detergent | ||
| Post# 923453 , Reply# 48 2/23/2017 at 19:37 (2,611 days old) by ptcruiser51 (Boynton Beach, FL) | ||
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Cigarette entrees that hooked us
You get a lot to like with a Marlboro, filter, flavor, pack or box.
Only Parliament has the filter that's in, recessed in. Winston tastes good, like a (thump-thump) cigarette should. I'd walk a mile for a Camel. A hint of mint makes the difference, so cool, that you'll know the difference, it's so refreshing while you're smoking Newport filter cigarettes. You'll be smoking cool, cool, all the time, when you come up to Kool! A silly millimeter longer: Chesterfield 101's. Be happy, go lucky: Lucky Strike! Us Tareyton smokers would rather fight than switch! The seven-minute cigarette, Pall Mall Gold 100's - it lasts longer. I'm sure there are 100's more I've forgotten, but I did stop smoking when I was 40! | ||
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Post# 923489 , Reply# 49 2/23/2017 at 21:48 (2,611 days old) by pulltostart (Mobile, AL) |
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Post# 923496 , Reply# 50 2/23/2017 at 23:05 (2,611 days old) by rp2813 (Sannazay) |
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Oh, the disadvantages of Benson & Hedges 100s One of my favorites. The Brass Ring's "The Disadvantages of You" was brilliantly adapted by Benson & Hedges to promote the length of their cigarettes. It's the quintessential soundtrack of the mid '60s, with ads containing scenes of people smashing roughly 30mm worth of their 100's into everything imaginable.
Here's a collage of stills from Benson & Hedges ads with the full length version of "The Disadvantages of You" for all the children of the '60s -- enjoy!
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Post# 923562 , Reply# 51 2/24/2017 at 10:13 (2,611 days old) by Joeekaitis (Rialto, California, USA) |
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Who let the geeks and nerds in? | ||
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Post# 923565 , Reply# 52 2/24/2017 at 10:29 (2,610 days old) by polkanut (Wausau, WI ) |
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 Packard: Ask the man who owns one. Oldsmobile: Pick the Rocket to fit your pocket! (1965) My personal favorite. Pontiac: Chief of the Sixes (1926-1956) This post was last edited 02/24/2017 at 11:16 | ||
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Post# 923751 , Reply# 53 2/25/2017 at 12:05 (2,609 days old) by pulltostart (Mobile, AL) |
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| Post# 923766 , Reply# 54 2/25/2017 at 14:45 (2,609 days old) by beekeyknee (Columbia, MO) | ||
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| Post# 923771 , Reply# 55 2/25/2017 at 15:45 (2,609 days old) by labboy (SD, CA) | ||
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Post# 923875 , Reply# 57 2/26/2017 at 08:50 (2,609 days old) by gizmo (Victoria, Australia) |
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TWA, TAA... Interesting to see up, up and away for TWA.... Here in Australia we had TAA (Trans Australian airways) with "Up, up and away, with TAA, the friendly, friendly way..." Later it became "fly the friendly skies with TAA." | ||
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Post# 923889 , Reply# 58 2/26/2017 at 09:44 (2,609 days old) by kenwashesmonday (Carlstadt, NJ) |
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"Sunbeam -- the best electrical appliances made" "Wouldn't you really rather have a Buick?" | ||
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Post# 923897 , Reply# 59 2/26/2017 at 11:27 (2,608 days old) by sudsmaster (SF Bay Area, California) |
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Post# 923905 , Reply# 60 2/26/2017 at 12:28 (2,608 days old) by pulltostart (Mobile, AL) |
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Post# 923910 , Reply# 61 2/26/2017 at 13:44 (2,608 days old) by abcomatic (Bradford, Illinois) |
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"Cocoa Marsh, Cocoa Marsh can't be beat." "Cocoa Marsh, Cocoa Marsh what a treat." "Oceans of Suds" Tide "New Blue Cheer" Cheer "All, the controlled suds detergent." All "Liquid Handy Andy, out cleans them all." Handy Andy Take"Serutan, that's natures spelled backward." "Ivory soap, it floats." | ||
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Post# 923995 , Reply# 64 2/27/2017 at 01:14 (2,608 days old) by rp2813 (Sannazay) |
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Catchphrases and . . . | ||
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Post# 923996 , Reply# 65 2/27/2017 at 01:21 (2,608 days old) by rp2813 (Sannazay) |
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Post# 924009 , Reply# 66 2/27/2017 at 07:36 (2,608 days old) by askolover (South of Nash Vegas, TN) |
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 - The great American road belongs to Buick - The only way to travel is Cadillac style - Renault, the one to watch -Datsun...we are driven -We're making your world a little easier, Whirlpool makes it easier. -From Sharp minds come Sharp products -This is NOT your father's Oldsmobile, this is the New generation of Olds -We build excitement, Pontiac -Fahrvergnügen...it's what makes a car a Volkswagen -Trust the Gortons fisherman -Crisp and clean and no caffeine, feelin' 7up -All temperature Cheer, all tempercheer -Get Oxydol and "you won't get ashamed to show it whites" -Oh no! Calgonite! -You don't have to see their kitchen to know they have Kitchenaid -Oh Fab, I'm glad there's lemon fresh and borax in you -The little blue jug is Dynamo -Calgon, Ancient Chinese secret -Duncan Donuts, it's worth the trip! -Shower to Shower each day helps keep odor away -Please don't squeeze the Charmin! -Sheer Energy, 'cause nothing beats a great pair of L'eggs -Softness made simple...Clingfree -Wouldn't you like to be a pepper too? Be a pepper, drink Dr. Pepper -Kmart, we've got it and we've got it good
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Post# 924012 , Reply# 67 2/27/2017 at 07:52 (2,608 days old) by Yogitunes (New Jersey) |
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Post# 924017 , Reply# 68 2/27/2017 at 09:19 (2,608 days old) by joeekaitis (Rialto, California, USA) |
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Who's up for a movie? | ||
| Post# 924049 , Reply# 69 2/27/2017 at 13:42 (2,607 days old) by beekeyknee (Columbia, MO) | ||
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It's Shake 'N Bake and we helped.
Oven Fry: Fried Chicken in the Oven is a TREAT. (Older lady with thick glasses. Funny.) Secret: Strong enough for a man. Made for a woman. Listerine: Kills the germs that cause bad breath. Until there's a cure there's Contac. Today's star of spray on starch. Faultless Starch. This post was last edited 02/27/2017 at 14:02 | ||
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Post# 924056 , Reply# 70 2/27/2017 at 14:24 (2,607 days old) by rp2813 (Sannazay) |
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Ice Blue Secret's Polar Opposite | ||
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Post# 924215 , Reply# 71 2/28/2017 at 17:10 (2,606 days old) by sudsmaster (SF Bay Area, California) |
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As much as we all like these vintage catch phrases, I bet most if not all of us hate when yet another commercial interrupts a favorite TV program...
I remember once I had a Swiss housemate in college. He was, in general, a very annoying person. Everything was "better" in Switzerland. And he used to erupt in loud derisive laughter whenever a commercial would come on the TV. At the time I thought it was obnoxious, but he did have a point - especially since the Americans in the room would go into a kind of a trance during the commercial breaks, either letting their minds drift elsewhere or soaking in all the hidden persuaders... or both... It's even weirder when one considers that the National Socialists of 30's Germany were the ones who perfected such propaganda techniques, which were picked up by Madison Avenue after the war and put to vast commercial use. The infamous Anacin TV commercials of the 50's were a classic example: you know, the one with a hammer incessantly hitting an anvil, to portray headache pain. Then came on the strident announcer, pushing Anacin as the Final Solution for one's cerebral angst. Similarly, the Nazis would use strident radio and newspaper messages to grab the attention of a likely bone-tired populace. Of course the application of these techniques in modern America is not at all as evil as what the Nazis used the to effect, but the techniques have been well learned by commercial and political America and our society will never be quite the same. | ||
| Post# 924436 , Reply# 72 3/1/2017 at 23:57 (2,605 days old) by alr2903 (TN) | ||
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Sherwin Williams Paint, "Cover the Earth".
www.thelogofactory.com/the-most-s... | ||
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Post# 924502 , Reply# 73 3/2/2017 at 13:21 (2,604 days old) by Tomturbomatic (Beltsville, MD) |
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all in your automatic, all in your automatic...Automatic washers wash best with new super rinse all controlled suds detergent
bO nO mO Oh Oh Oh it's Bonomos, Turkish Taffy | ||
| Post# 924769 , Reply# 74 3/3/2017 at 22:50 (2,603 days old) by Stan (Napa CA) | ||
Here some forgotton ones  | ||
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Post# 924774 , Reply# 75 3/3/2017 at 23:13 (2,603 days old) by ea56 (Cotati, Calif.) |
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| Post# 924778 , Reply# 76 3/3/2017 at 23:18 (2,603 days old) by Stan (Napa CA) | ||
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Are you sure | ||
| Post# 924779 , Reply# 77 3/3/2017 at 23:20 (2,603 days old) by Stan (Napa CA) | ||
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Final Net
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Post# 924783 , Reply# 78 3/3/2017 at 23:33 (2,603 days old) by ea56 (Cotati, Calif.) |
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Stan, Clairol probably used this for all three of their lighteners. Lady Clairol Whipped Creme was the first coming out in about 1950, you had to actually whip it with an egg beater after adding the peroxide and boosters. Then came Lady Clairol Instant Whip Creme Hair Lightner in about 1957, this got thick just by mixing wth peroxide and shaking or stirring. Then in about 1960 Lady Clairol Ultra Blue Creme Hair Lightner hit the market with the "If I have but one life to live, let me live it as a blonde".
The other advertising slogan for Clairol Hair Lightners and Toners was, " The Lady Clairol blonde the silky shiny blonde, is it true blondes have more fun?" I was a Cosmetologist from 1970 t0 1985, thats why I have this info in my box of trivia. LOL Eddie | ||
| Post# 924790 , Reply# 79 3/4/2017 at 00:04 (2,603 days old) by Stan (Napa CA) | ||
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"Beaten" | ||
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Post# 924796 , Reply# 80 3/4/2017 at 00:27 (2,603 days old) by ea56 (Cotati, Calif.) |
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Stan,
Yes, believe it or not! I know that we were always instructed not to us anything metallic with peroxide, but, yes you used an egg beater in a glass or plastic bowl, not metal. I guess the brief contact with the metal beaters while beating the mixture had no ill effects. By the time I started in the business this was not used very often, though it was still available. Also, since both /whipped creme and Instant Whip were neutral they could be mixed with Miss Clairol Hair Color Bath for extra lift.
Also, before there were many commercial bleaches available they used to mix peroxide,ammonia and Lux Soap or Ivory Soap Flakes and whip it with an egg beater. And in cases were major lightening was required the peroxide and ammonia was mixed with White Henna, which was Magnesium Carbonate. This was the very earliest form of powder bleach. The White Henna mixture made a paste that held in the body heat on the scalp better than the soap flake foam did, thereby accelerating the bleaching process. Eddie CLICK HERE TO GO TO ea56's LINK This post was last edited 03/04/2017 at 01:01 | ||
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Post# 924799 , Reply# 81 3/4/2017 at 00:30 (2,603 days old) by rp2813 (Sannazay) |
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Equal Time for "The Professional Touch" | ||
| Post# 924827 , Reply# 82 3/4/2017 at 04:01 (2,603 days old) by Stan (Napa CA) | ||
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Aqua ammonia
To be exact for the use with peoxide and soap flakes.
Later when Clariol came out with their professional lightners... The nice thing about these "on scalp" lightners, was that they were oil based, and lightning strength could be adjusted by using one to three boosters... Or no booster at all..just two parts peroxide to one part oil lightner. Since they were, or are engineered for "on scalp" the condition of the hair isn't bad, opposed to whats common now (duel purpose lightner) and generally a toner could be used after desired lightning stage was reached, with no problem. With sensitive skin..Clairol Born Blonde Toner was a option.. Or a Fanciful rinse to get by until the real toner could be used. (Usually the Following week) A nice Clairol toner was a mix of "Extra Light platinum" and "Ivory Chiffon" The reason for adding some lightner to a tint back then, was for a little extra lift.. Remember 20 vlm was the standard. It wasn't common for us to have a higher percentage. Don't think back then I even knew there was anything higher. LOL To get back on to the catch phrase..Dippity do Dippity for YOU! (Gillette Co) | ||
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Post# 924870 , Reply# 83 3/4/2017 at 10:29 (2,602 days old) by ea56 (Cotati, Calif.) |
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Stan
I'm impressed with your knowledge of haircoloring and lightening. This is what made me want to become a Cosmetologist when I was 13. I watched my Mom getting her hair lightened and the whole process intrigued me. This was my favorite part of being in that business. I have to ask, are you a hair stylist?
I still have my copy of Clairols "How to Do Better Haircoloring" the 1962 edition. That was my bible for haircoloring in my early days in the business. And I apologize for hijacking the thread. It's not often that I think about this part of my working life anymore. I did many different kinds of jobs throught my life and learned alot about all of them along the way. Eddie This post was last edited 03/04/2017 at 12:29 | ||
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Post# 924907 , Reply# 84 3/4/2017 at 14:00 (2,602 days old) by joeekaitis (Rialto, California, USA) |
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Post# 924937 , Reply# 85 3/4/2017 at 15:46 (2,602 days old) by CircleW (NE Cincinnati OH area) |
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"Anything you want, everything you need, you'll find it at Swallen's" (Cincinnati dept. store that closed in '94) Clairol Ultra Blue lightener was mentioned above. For some reason I decided I wanted my medium blond hair lighter for my senior picture, so that's what I used. It turned out very blond! | ||
| Post# 925140 , Reply# 87 3/5/2017 at 15:08 (2,601 days old) by Stan (Napa CA) | ||
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Interesting Jon
I was involved in the CCA many years ago, and participated in the local hairstyling competitions ect. Have lost tract of the work of the NHC.
Like Eddie, I've been involved in different types of work, including managing a dry cleaning plant. Was also a cosmetology instructor, and a color specialist for a haircolor Co. Took auto shop in high school.. What a mix right! @ Eddie, guess that answers your question. LOL .. I have the same book, as well as the 1957 edition... Use to teach from them. You can email me if you want, and We'l chat. Trying not to hijack the thread..so " L'Oreal because you're worth it " | ||
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Post# 925159 , Reply# 88 3/5/2017 at 16:29 (2,601 days old) by ea56 (Cotati, Calif.) |
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Stan
I knew you had to have a similar backround! I didn't take Auto Shop, but when I was younger and poorer I used to do a lot of my own auto repairs. Haircolor was my first love in the beauty biz. I didn't mean to be cheeky in my reply to your post. I wasn't aware of your extensive backround in haircoloring. I'll email sometime soon and we can chat.
Eddie P.S. "Which twin has the Toni?", for Toni Home Permanents. This post was last edited 03/05/2017 at 17:50 | ||
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Post# 925183 , Reply# 89 3/5/2017 at 17:54 (2,601 days old) by ea56 (Cotati, Calif.) |
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| Post# 925214 , Reply# 90 3/5/2017 at 23:26 (2,601 days old) by StrongEnough78 (California) | ||
"Have you driven a Ford, lately?"
"The Wagon Queen Family Truckster, you think you hate it now, but wait til you drive it." "Like a good neighbor, State Farm is there." "Nothing outlasts the Energizer It keeps going and going and going......" "Oh, what a feeling, Toyota!" "Maxwell House, Good to the last drop." "I want my MTV" "Don't hate me because I'm beautiful." (Kelly LeBrock for Pantene) "Introducing the 1973 Continentals. It is a very good year." "Between love and madness lies Obsession" "Campbell's Soup is M'm! M'm! Good!" "The best part of waking up, is Folgers in your cup." "Best of all........it's a Cadillac." | ||
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Post# 925273 , Reply# 92 3/6/2017 at 10:13 (2,601 days old) by joeekaitis (Rialto, California, USA) |
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Post# 925815 , Reply# 93 3/9/2017 at 07:55 (2,598 days old) by joeekaitis (Rialto, California, USA) |
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Post# 925977 , Reply# 94 3/10/2017 at 07:59 (2,597 days old) by askolover (South of Nash Vegas, TN) |
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