Thread Number: 70171  /  Tag: Detergents and Additives
Anyone remember this?
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Post# 930896   4/6/2017 at 16:57 (442 days old) by waltp (Uppa US)        

I remember a vintage 1960's commercial with a "giant in your washer". A giant's hand comes out of the washer holding a laundry detergent box. Does anyone remember the product name? Is there any place to see a picture/video of the product?

I'm annotating an Allan Sherman song, Chim Chim Cheree at and cannot remember this product.


Post# 930904 , Reply# 1   4/6/2017 at 17:23 (442 days old) by lotsosudz (Sacramento, CA)        
Ajax Laundry Detergent

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The Jingle was "Ajax Laundry Detergent is stronger than dirt". And yes there was a big strong arm, and big fist that came out of the washer. I always thought that kind of had nasty connotations. Might just be me. Tee Hee.

Post# 931041 , Reply# 2   4/7/2017 at 11:47 (441 days old) by LVbearAM (Henderson, NV)        
Right Company, Wrong Product

Yes, it was a Colgate-Palmolive product, but it wasn't Ajax laundry detergent (it had the White Knight using his power to clean dirty clothes). It was Action Bleach. Chlorine powder in single-use packets, much like the detergent pods of today. Action commercials showed the giant hand coming out of the washer. My mother was devoted to Action (although I did the family wash each week). It was rare to have a box of Action WITHOUT at least one or two broken packets. Ah, my commercial trivia mind--still alive after 60 years!

Post# 931046 , Reply# 3   4/7/2017 at 12:01 (441 days old) by wiskybill (Canton, Ohio)        
How about this...

Australian version


Post# 931054 , Reply# 4   4/7/2017 at 13:36 (441 days old) by rp2813 (The Big Blue Bubble)        

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I'll second the "Action" response.  I remember perceiving that big forearm as somewhat threatening, which was likely the intent -- if you happened to be a stained shirt or whatever.

Post# 931162 , Reply# 5   4/8/2017 at 00:17 (440 days old) by waltp (Uppa US)        

That's the one!!!! And thanks for the video link -- it's exactly what I needed.

I'll be updating the song link shortly...

Thanks all!

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