Thread Number: 72167
/ Tag: Vintage Automatic Washers
The genesis and use of the Heavy Duty badge |
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Post# 954389 , Reply# 1   8/24/2017 at 17:33 (2,408 days old) by goatfarmer (South Bend, home of Champions)   |   | |
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Post# 954392 , Reply# 2   8/24/2017 at 17:44 (2,408 days old) by Maytag85 (Sean A806)   |   | |
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Post# 954400 , Reply# 3   8/24/2017 at 18:24 (2,408 days old) by wayupnorth (On a lake between Bangor and Bar Harbor, Maine)   |   | |
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35 years ago I bought my LA511 and DE410 and asked the owner of the Maytag dealership why isnt this a Heavy Duty. He said Maytag has never had to prove they were Heavy Duty, because they are. After all these years and no Heavy Duty label, guess he was right because my pair still works like new and those Heavy Duty ones are in the dump now.
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Post# 954404 , Reply# 4   8/24/2017 at 19:29 (2,408 days old) by Yogitunes (New Jersey)   |   | |
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it was a sales gimmick of sorts.......
you could buy the standard....or the better HEAVY DUTY model..... whats the difference you ask?....well the salesperson would ramble on, beefier motor, more durable and stronger tranny and suspension, blah, blah, blah... the truth, it was the same mechanism through out the whole machine, whether it was BOL or TOL...... but some people bought into it...... |
Post# 954436 , Reply# 5   8/25/2017 at 06:35 (2,408 days old) by toploader55 (Massachusetts Sand Bar, Cape Cod)   |   | |
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Post# 954439 , Reply# 6   8/25/2017 at 06:55 (2,408 days old) by Yogitunes (New Jersey)   |   | |
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well again, badging like Deluxe, Supreme, Imperial was an inclination to climbing up the ladder of options, not bigger or better as far as build...
they sort of copy what the car manufacturers were doing, considering they constructed most of these, but with a car, you know one is beefed up more than the other, an engine is an engine, but going from a LX model with a 4 banger compared to a GT with a V8....that you can notice right away, and know which is going to handle and feel different.... some don't understand our interest, as in, its just a washing machine...and that's true to a point, but to that response, that Mustang GT they are driving, its just a car, what not just drive a YUGO, it will still get you from point A to B |
Post# 954448 , Reply# 8   8/25/2017 at 08:29 (2,408 days old) by MixGuy (St. Martinville, Louisiana)   |   | |
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Nothing different inside! Lots of manufacturers did it! Sunbeam did with hand held mixers in the 1970s too. The motor was no different! |
Post# 954453 , Reply# 9   8/25/2017 at 09:01 (2,408 days old) by Frigilux (The Minnesota Prairie)   |   | |
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Post# 954468 , Reply# 10   8/25/2017 at 12:56 (2,407 days old) by Maytag85 (Sean A806)   |   | |
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Post# 954481 , Reply# 11   8/25/2017 at 16:30 (2,407 days old) by Tomturbomatic (Beltsville, MD)   |   | |
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Frigidaire started using "The Sturdy Washer" in the early 60s when they had ads with the lady sitting on the open lid, IIRC. I think Heavy Duty was to compete with that. It was all, as has been said above, meaningless. |
Post# 954495 , Reply# 12   8/25/2017 at 18:19 (2,407 days old) by combo52 (50 Year Repair Tech Beltsville,Md)   |   | |
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I believe WH was first with the Heavy Duty designation and as Tom mentioned Frigidaire started with the Sturdy Washer designation around 1963.
It was generally just marketing, but most manufactures had improved the quality of their washers and dryers a lot going into the 60s through the 70s. Because most manufactures started to also sell the same beefed up machines with coin boxes for laundromat use they were able to legitimately say that there home models were in act HD, and once one company started calling their machines HD everyone else had to follow suit. When I was selling Maytags in the early 70s the Maytag company came up with stickers that said HD and our sales rep stuck these stickers on all the new MTs on the show room floor one day, of course when we sold a new MT and delivered it to the customer we started to get complaints that their machine did not say HD on it. I also had one lady who was buying a new A207 washer one day and she told that she did not want a HD model [ I think she though it would either be hard on the clothing or make too much noise or some such thing ] So I pulled the sticker off the show room model and promised her that her new MT would not be a HD model, LOl. |
Post# 954598 , Reply# 13   8/26/2017 at 11:54 (2,406 days old) by mayken4now (Panama City, Florida)   |   | |
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Post# 954616 , Reply# 14   8/26/2017 at 13:10 (2,406 days old) by fan-of-fans (Florida)   |   | |
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My parents Kenmore washer and dryer say Heavy Duty along the bottom of the consoles where it says the number of cycles and motor speeds. They are just 2000s era BOL-MOL models. |