Thread Number: 74392  /  Tag: Recipes, Cooking Accessories
Is ALDI phasing out house brands?
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Post# 981950   2/8/2018 at 18:18 by joeekaitis (Rialto, California, USA)        

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When Lidl opened its first stores in the USA, your humble Eater of Food and Observer of the Discount Grocery Landscape noticed immediately that most Lidl everyday groceries are "house unbrands" (Photo 1).  Both Lidl and ALDI have premium house brands but ALDI has a house brand for everything in the store . . . until now (Photo 2).


Note the old Parkview® Italian Mild Sausage and the new Italian Hot Sausage.  The rest of the wording is the same.  Not a ® or ­­™ in sight.  Never mind the difference between hot and mild.  Both flavors share the same unbranded packaging.  And you know it's ALDI packaging from the lack of numbers on the barcode.


A few weeks ago came the news that ALDI is testing fresh baked bread back east, which Lidl always offered in the USA.


Looks like the Germans are at war (well, having a food fight) on American soil!

  Photos...       <              >      Photo 1 of 2         View Full Size

Post# 981954 , Reply# 1   2/8/2018 at 18:41 by RP2813 (The Big Blue Bubble)        

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Gee, if only I had an Aldi here in town I could contribute with my own experiences. 


What's taking them so long to open in the Bay Area?  The reason can't be limited to the cost of real estate only.

Post# 981962 , Reply# 2   2/8/2018 at 20:26 by jamiel (Detroit, Michigan)        

I'm more intrigued with the idea of Aldi having two (or more) levels of house brand--around here they've got a lower-end product "Daily Choice (I think)" and the "normal" brand (Savoritz/Burman/...). I think I've seen it in things like saltine crackers and catsup. Then, they have the higher-end stuff (the organic line or the interesting import line) as well--this stuff is pretty good. I like Aldi a lot--it's very interesting how commonly they operate here in the US and in Europe. Just tried an interesting product which they sourced from Poland (!)..a curry simmer sauce with a small clamshell of curry powder on top. Yummy!

Post# 981985 , Reply# 3   2/9/2018 at 02:03 by robbinsandmyers (Hamden CT)        

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They're putting one here in town very soon. Cant wait to try it. For now my staple is Price-Rite.

Post# 981991 , Reply# 4   2/9/2018 at 05:26 by joeekaitis (Rialto, California, USA)        
"For now my staple is Price-Rite. "

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Which is run by Wakefern Food Corporation, the same company that runs Shop Rite full service supermarkets.  Seems they're covering all the bases.  I wouldn't be surprised if a delegation from Stater Bros., the Inland Empire's home-grown supermarket chain, were to make a fact-finding pilgrimage to Wakefern Country and pick up a few pointers on how to compete with ALDI now and possibly Lidl later here in Sunny SoCal.

Post# 981992 , Reply# 5   2/9/2018 at 05:47 by Rolls_rapide (Scotland, UK)        

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Lidl in the UK at any rate, seems to rotate their own 'brand names' every so often, so a product which was under a certain brand, is suddenly under a different one, usually with slightly updated graphics or tweaked recipe.

I was wondering if the brand rotation was to do with registered trademark copyright, as in keeping it valid, current and up to date.

Maybe getting rid of branding saves on copyright registration costs?

Post# 981995 , Reply# 6   2/9/2018 at 07:13 by Jmm63 (Denville, NJ)        

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I just went to Aldi last night....the one near me was closed for a while for a
"remodel" and I thought I would give it a try again. I didn't see any difference. The place is still dirty and messy. The produce was gross, and I'm not a big fan of buying store brands even if they are cheaper. I find I don't like them and just a waste of money. There was just one cashier open and I guess she had to go to the restroom and just left. 5 minutes later she returns. You can keep the place, not for me.

Post# 981999 , Reply# 7   2/9/2018 at 08:02 by vacerator (Macomb, Michigan)        
I used to go

for the Bavarian imported spaetzel, sour kraut, and little bags of cookies, but they never seem to have them at the same time anymore.

Post# 982331 , Reply# 8   2/11/2018 at 15:29 by liamy1 (-)        

Here in the U.K. are worse than Tesco for amount of stores.

In a 10 mile radius of my house, there is 30 Aldi stores.

Yes, you read that right 3 and 0!

I don’t shop at Aldi, and will only go in every now and again for a browse, so unsure if they’re phasing out named house brands as I don’t even know what the house brands are called. But what Aldi do here is they design their packaging to look almost identical to the national brands, in fact I have been tricked a good few times when I have seen someone with an Aldi product.

Is it the same in the US?

Post# 982342 , Reply# 9   2/11/2018 at 16:18 by Rolls_rapide (Scotland, UK)        

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Good Heavens!

Which town(s) are you in or near?

Post# 982346 , Reply# 10   2/11/2018 at 16:57 by liamy1 (-)        
I’m in

Bury Greater Manchester.

Check the link.

Ive checked pretty much all supermarkets around, and there is about the same amount within that 10 mile for all the other chains.

Check yours, you’d be shocked just how many there are around you.


Post# 982352 , Reply# 11   2/11/2018 at 17:23 by Rolls_rapide (Scotland, UK)        

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Four Aldi stores in a 17 mile radius for me (I live in the sticks).

Once upon a time, the Co-op was king. But they've done a vanishing act in Scotland, getting rid of decent sized stores in favour of smaller local shops in other towns. Strange behaviour indeed.

Post# 982354 , Reply# 12   2/11/2018 at 17:38 by liamy1 (-)        

Strange what they decide to do and where to be. The part of Scotland my family are in (Dumfriesshire) say that Tesco is now the stronghold there, and I believe Inverness is totally held by them, it’s them or nothing up there.

Post# 982366 , Reply# 13   2/11/2018 at 18:41 by Rolls_rapide (Scotland, UK)        
Stupidity of supermarkets

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I've just been wandering about online at Sainsbury's, reading reviews of Daz 'Whites & Colours'. They don't sell Daz 'Ultra Whites'.

Meanwhile, over at Asda, the Daz 'Ultra Whites' has the exact same reviews.

They've both used the reviews, plucked from ''.


Post# 982371 , Reply# 14   2/11/2018 at 19:01 by liamy1 (-)        

Bit unfair that as will impact a customer going off reviews to choose.

Just goes to show, manufacturers just don’t care what you know, as long as it is their product you hand your money over for.

Post# 982376 , Reply# 15   2/11/2018 at 19:10 by Rolls_rapide (Scotland, UK)        

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Indeed so.

I was reading reviews of Persil Powergems. Folk who gave them 1 star, said the gems never dissolved properly, and they ended up stuck in the door seal. Maybe that's the reason for Tesco's 'get rid of quick' tactics.

Post# 982380 , Reply# 16   2/11/2018 at 19:20 by liamy1 (-)        
Could be..

Why and with that I will definitely agree, they are very hard to dissolve, they do eventually, but the wash cycle is most of the way through, and yes they do get stuck in the door.

Makes me wonder, obviously these gems were to allow a dry laundry product experience in a “compact” format, but they, like the rest of “modern” laundry formats DON’T contain oxygen bleach.

They had it right in 20 years ago with Persil Micro and Ariel Ultra, but apparently they didn’t sell and the U.K. market wasn’t ready for compact formats.

Post# 982385 , Reply# 17   2/11/2018 at 19:46 by Rolls_rapide (Scotland, UK)        
Compact powders in Germany

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I noticed that in Germany, Stiftung Warentest's test of detergents previously found that the compact version had more oomph in shifting stains, over the big-box versions of Ariel and Lidl's Formil.

Scoop for scoop, the compacts were the better buy. They mentioned that big-box versions were too dilute with fillers.

We, in the UK are still farting about with big-box powders. More concentrated they may be, but we need to get into the realms of the German offerings.

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Post# 982386 , Reply# 18   2/11/2018 at 19:53 by liamy1 (-)        
Completely agree

The U.K. market is now “ready” for compacts, for years there has been marketing on concentrate products, not just detergents.

But just staying on detergents, with liquids becoming ever more concentrate, gels and pods and fabric softeners also being marketed as a concentrate and the benefit of being easy to use and store along with the big focus on being environmentally friendly, you’d think powder compacts would have been back by now.

Post# 982439 , Reply# 19   2/12/2018 at 05:28 by Rolls_rapide (Scotland, UK)        

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I've been wondering myself, what the delay is in manufacturers switching to compact powders.

Why can't they just agree to set a 'switch over' date in the near future? It can't be that difficult. Transportation costs (from producer, to the store) would surely become more reasonable too.

Compact boxes (and refill bags) were much easier to carry home, rather than lugging awkwardly shaped, large format boxes around.

Post# 982443 , Reply# 20   2/12/2018 at 05:59 by Frigilux (The Minnesota Prairie)        

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I watched an interesting video on Aldi stores. Didn't realize there was an Aldi North and an Aldi South overseas. Apparently, Trader Joe's is actually an Aldi North with Trader Joe private brand labels on the products. Who knew?

Post# 982446 , Reply# 21   2/12/2018 at 07:17 by Rolls_rapide (Scotland, UK)        

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Interesting indeed. Thanks.

I knew Aldi was split into North and South variants, but I had no idea that in America, Trader Joe's was Aldi in disguise. You learn something new every day.

Post# 982449 , Reply# 22   2/12/2018 at 08:24 by joeekaitis (Rialto, California, USA)        
Let's straighten this out . . .

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. . . once and for all.

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Post# 982456 , Reply# 23   2/12/2018 at 10:15 by PassatDoc (Orange County, California)        

Trader Joe's has existed in California since the mid-1960s. It was acquired by Aldi (either by Nord or by the pre-split combined Aldi) in I believe the 1980s.

Post# 982457 , Reply# 24   2/12/2018 at 10:21 by DaveAMKrayoGuy (Oak Park, MI)        

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I've gone to Dollar Stores, thinking I could buy some "generic Cola" for my roast & sure enough: No More "Cola"--or any other flavors of pop that is either generic or the retailer's own brand--it's Towne Club & Faygo (& perhaps whatever regional brands exist)...


So, it'll have to be BIG K for me--left out, but at least still fizzes!




-- Dave

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Post# 982499 , Reply# 25   2/12/2018 at 16:12 by iej (Ireland)        

Is there much difference between ALDI Sud and Aldi Nord ?
Seems we've Aldi Sud here in Ireland.

Post# 982506 , Reply# 26   2/12/2018 at 17:16 by jamiel (Detroit, Michigan)        

They have carved out the globe between them...US and Germany is, I believe, the only point where they compete.

Post# 982580 , Reply# 27   2/13/2018 at 03:29 by mrboilwash (Munich,Germany)        

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James, I haven`t been in an Aldi Nord for a while but I think there isn`t much difference between them.
The majority of their products seems to be identical from the same suppliers even if the "brand name" and design of packaging is different.
In the past years Aldi Süd stores had a nicer interior concept and carried more upscale products but that could be just my personal perception.
Right now it looks like stores on both sides of the Aldi equator in Germany are undergoing a large make over.

Post# 982617 , Reply# 28   2/13/2018 at 11:34 by rapunzel (Sydney)        
Don't know anything about house brands, but...

Lidl hasn't opened in Oz yet. However, during a recent trip to Germany I was able to check out several of their stores. The first impression, apart from the obscenely cheap grocery prices that Germans pay, is that alcohol reigns supreme. Two large alcohol aisles comprised the center section of all the Lidl stores I visited. All other groceries were randomly arranged around this core. Apart from the cooler and freezer sections, which ran around the outside and one only had to follow them along to find products, customers had to go on a veritable hunt to find what they are looking for. They didn't even place differently branded toothpastes or mouth washes next to each other, but in completely different aisles. There were no specific sections or signage to help shoppers find what they are looking for. Thus, shoppers are forced to walk around the store several times to fill their shopping list and to entice them to impulse buy.

I liked their bottle and can recycling machines. These are located at every supermarket. A liter of bottled water cost as little as 25 or 30 Eurocents. However, when a customer returns the empty bottle through one of those machines they collect 25 Eurocents for each and can redeem this credit in store.

I actually prefer Famila, Sky, Citti Markt and Edeka to Lidl and Aldi. Citti Markt is a place where one can get just about anything edible and drinkable from anywhere in the world and I am not kidding. Its like Beulah land for gourmets. Their cheese section...I've never even seen a cheese section like that. They had cheese from anywhere where cheese is made; including orange American cheddar (but not in a spray can - that would have been gauche).

And did I mention that food is really cheap, I mean really cheap. I picked up a loaf of fresh sour dough bread for 55 Eurocents. An out-of-season mango for 2 Euros. A large punnet of fresh strawberries, in the middle of winter, for one point something Euros. 2.5 kilos of the most delicious brushed potatoes for 2 Euros. There are so many things that don't even cost a Euro. It was like shopping in the 1960s or something, but with Euros. A one liter bottle of Perwoll detergent cost 3.99 Euros - which, I was told, was way too expensive. And the alcohol - so cheap. I don't even remember what I paid for the two liter bottle of Jaegermeister and the Doppel Korn (I don't even remember leaving the store).

I went to a cafe and paid 2.50 Euro for two cups of coffee and two (large) pieces of cake.

All I can say is - "Move over America. Germany is the new Cockaigne. You don't have the monopoly on giant portions and cheap, delicious, good-quality food anymore."

I know that I am off-topic, but I am still in a daze. They wouldn't let me take the three liters of green groats with rhubarb, green apple, pear, gooseberries and kiwi fruits on the plane. Bastards!

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