Thread Number: 74715  /  Tag: Other Home Products or Autos
Obviously, someone else misses Fresh & Easy
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Post# 985212   3/4/2018 at 08:39 by joeekaitis (Rialto, California, USA)        

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Specifically, someone in the marketing and email promotions department at Morongo Casino Resort & Spa, about 2 1/2 miles west of the dinosaurs in Cabazon, CA.  Apparently an in-house creation as nothing like it appears at


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Post# 985237 , Reply# 1   3/4/2018 at 10:07 by liamy1 (-)        

Wasn’t that the chain of grocery stores owned by the UKs Tesco chain?

Post# 985239 , Reply# 2   3/4/2018 at 10:56 by joeekaitis (Rialto, California, USA)        
Yes, . . .

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. . . and later bought out by a California investor who couldn't save it.

Post# 985249 , Reply# 3   3/4/2018 at 13:28 by liamy1 (-)        

That’s a shame.

Mind I’m more surprised that “Tesco” couldn’t make it in the states as they’re relentless over here,

There isn’t ONE postcode (zip) area in the U.K. that doesn’t have a Tesco, and only one postcode that does not have a Tesco superstore (and even that wouldn’t be the case if Tesco didn’t pull out at the last minute as they did have planning permission approved for it).

Post# 985287 , Reply# 4   3/4/2018 at 19:04 by joeekaitis (Rialto, California, USA)        

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ALDI is filling the void left by Fresh & Easy's demise and Save-A-Lot's exit from The Golden State.  You could also throw in Jewel T's flash in the pan if you really want to go back in time to the beginnings of no-frills grocers.

Post# 985309 , Reply# 5   3/4/2018 at 21:15 by jamiel (Detroit, Michigan)        

We drove through Hemet, CA yesterday ad saw a sign for a Fresh and Easy.

Post# 985321 , Reply# 6   3/4/2018 at 22:12 by joeekaitis (Rialto, California, USA)        
Hemet, CA

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Home of the first Fresh & Easy to open to the public (a soft opening on November 1, 2007 before the Grand Opening of multiple locations a week later).

Post# 985429 , Reply# 7   3/5/2018 at 17:39 by jamiel (Detroit, Michigan)        

I thought that was the #1 store...I think it had a very narrow appeal...I enjoyed it shopping in Palm Springs, but that type of vacation rental short-term transient heavily edited neighborhood store with lots of fresh stuff (like a British supermarket, logically enough) would only "go" in certain neighborhoods (and Hemet wouldn't be my first choice for it)...actually the Coachella Valley (Palm Springs to Indio) probably was a reasonable siting for several stores right along 111 and close to downtowns...particularly all the pre-packaged stuff would be very appealing.

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