Thread Number: 75654  /  Tag: Recipes, Cooking Accessories
Begun, the mayonnaise wars have
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Post# 994725   5/20/2018 at 15:21 by Supersuds (Knoxville, Tenn.)        

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Look out for the mayochup! From the Wall Street Journal:

It’s mayhem in the mayonnaise aisle.

Hellmann’s maker Unilever and Kraft Heinz Co., which owns Miracle Whip, are cutting prices and slinging out new concoctions as they battle changing eating habits, a dizzying array of new competitors and each other.

The two, which together account for more than 80% of U.S. mayonnaise sales, are duking it out because they are at risk of losing shelf space to faster-growing rivals.

U.S. sales of mayonnaise fell 6.7% between 2012 and 2017, according to Euromonitor. Small mayonnaise brands, though, which made up just 3.2% of the market six years ago, have almost doubled their share and last year made up 6.1%.


Miracle Whip and Kraft Mayo, Kraft Heinz’s other big mayonnaise brand, have been squeezed between less-costly offerings on one end, and Hellmann’s and other premium brands on the other. Miracle Whip—which doesn’t call itself “mayonnaise” because its oil content doesn’t match food regulators’ definition—lost almost 1 percentage point of U.S. market share between 2015 and 2017. It and Kraft Mayo have just over 30% of the market, according to Euromonitor.

Ms. Healy said Kraft Heinz is engaged in a mayo push, last month launching a new brand—Heinz Mayo—that uses simple ingredients and cage-free eggs. The company also is developing a mayonnaise-ketchup combination that it is calling “mayochup.”

Hellmann’s, called Best Foods west of the Rockies, has raced ahead. While overall mayonnaise sales have declined, it boosted its U.S. market share by 3.5 percentage points in the past three years and now has just over 50% of the U.S. market.

Hellmann’s and Kraft Mayo have come out with new flavors and variations, such as avocado-oil mayonnaise and roasted garlic and spicy chipotle flavors. Kraft revamped the Miracle Whip recipe last year, going back to its original ingredients and replacing high fructose corn syrup with sugar. “It was a huge investment for us,” said Eduardo Luz, president of Kraft Heinz’s U.S. grocery business.


Post# 994735 , Reply# 1   5/20/2018 at 16:25 by DADoES (TX, U.S. of A.)        

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Meh.  I buy the plain store brand.

Post# 994737 , Reply# 2   5/20/2018 at 16:43 by appnut (TX)        

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I buy Dukes because of a certain Southern man.

Post# 994739 , Reply# 3   5/20/2018 at 17:15 by rickr (.)        

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I purchase Dukes, now that it is available here in the North. My Great Aunt Maxine, who lived in League City Texas used it, and when we would visit, and I loved it! Mom used Miracle Whip back in the 1960's, and even as a child, I thought that product was far too sweet. So we used Hellmanns until Dukes came available here. Dukes is really good! I love the slight vinegar flavour. I noticed Dukes are now offering a lite version. Has anyone tried it?

Post# 994740 , Reply# 4   5/20/2018 at 17:43 by Yogitunes (New Jersey)        

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I buy the Burman's brand from ALDI, scoop it into the Hellman's jar, no one knows the difference....

same goes for peanut butter, cereal, coffee.....

heck, you could refill the water bottles from the still drink it

its like taking the Pepsi Challenge, and choosing Jif!

besides, everyone knows, free range chicken eggs cost more, and taste a WHOLE lot different than caged ones....

Post# 994753 , Reply# 5   5/20/2018 at 19:37 by lakewebsterkid (Dayton, Ohio)        
Miracle Whip

How the hell do people eat Miracle Whip? It is nearly vomit inducing. I agree, Burman's Mayo is what we prefer as well. This is starting to remind me of a particular laundry detergent brand that is using a similar strategy.

Post# 994757 , Reply# 6   5/20/2018 at 20:27 by Dustin92 (Jackson, MI)        

Miracle Whip = Blegh! Too sweet and texture is like some sort of gel!. I much prefer Mayonnaise of any brand, not too picky. Even store brand "salad dressing" is better than Miracle whip.

Post# 994759 , Reply# 7   5/20/2018 at 21:03 by beekeyknee (Columbia, MO)        

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Duke’s is the best.

Post# 994772 , Reply# 8   5/21/2018 at 00:39 by MattL (Flushing, MI)        

HATE mayo, will not use it, or have it in the house.  Never have, never will.  Miracle Whip all the way.  Mayo is thick and slimy tasting to me. Like the bite of Miracle Whip.  (I will admit it was better before they tweaked the formula, but still miles ahead of mayo...)

Post# 994773 , Reply# 9   5/21/2018 at 00:55 by RP2813 (The Big Blue Bubble)        

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Heinz mayo was briefly in stores here a few years ago, then disappeared.  It was soupy compared to Best Foods, which is the brand Dave insists on. 


I wonder if this new Heinz they're pushing is any different.

Post# 994777 , Reply# 10   5/21/2018 at 05:46 by Gyrafoam (Roanoke, VA)        

Oh, I've used many different brands over the years. Back in the day there too many to choose from in the Atlanta area. Everyone I knew used Blue Plate or Kraft when I was young. So I got used to those. Later on Duke's came into the market. Nonetheless, there was a certain attitude that "if your heart is in Dixie" you ate Blue Plate mayonnaise, drank Coca-Cola, and flew on Delta Air Lines. A deep-south thang.

My take-away from the Heinz factory tour is that the Heinz products are beyond surgically clean. After that tour, I know what a clean factory is supposed to be like. So I am sure their product is very good. There is NO OTHER ketchup as far as I am concerned, and I can't think of a Heinz product I ever disliked.

Making my own mayonnaise is easy, so I do that if I know I will use it all up right away. Otherwise, I naturally reach for the Blue Plate or the nearly identical Duke's. They are both not so much "creamy" as they are full-bodied. I prefer those brands over all others.

Miracle Whip is not even a contender.

Post# 994819 , Reply# 11   5/21/2018 at 12:44 by CircleW (NE Cincinnati OH area)        

I've been buying Duke's for the past couple years, and like it really well. Previous to that I used Heinz for a while, and found it to be very suitable also. I don't know why the article would claim it to be new, as it's been around for a long time. Maybe they have a new formula for it, as they do for the Heinz Tarter Sauce - it was improved greatly a few months ago. I used Hellman's for many years before, as that was what my mom bought after always getting Miracle Whip when I was a kid.

My cousin Lisha's husband Billy will only eat Blue Plate mayo, and goes through a gallon jar every month. When they lived in Louisville, KY, they would buy a case of it when visiting Mississippi. I thought it was only sold in the South, but checking Reily Foods website, I see it is now sold in Wal-Mart in the Cincinnati area. May get a jar soon.

Post# 994821 , Reply# 12   5/21/2018 at 12:54 by panthera (Rocky Mountains)        
You either like it or you don't.

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Personally, I prefer the home-made stuff. It's not hard to do, once you master patience.

As to Miracle Whip: It's so sweet it works really well in some fruit salads. But otherwise?


Post# 994828 , Reply# 13   5/21/2018 at 14:11 by joelippard (Hickory, NC)        

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I don't use mayo much unless I'm making egg salad but there ain't but one kind crossing the threshold into this southern boy's house, and that would be Dukes!

Post# 994829 , Reply# 14   5/21/2018 at 14:24 by ea56 (Sonoma Co.,CA)        

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Best Foods when only the best will do! Its what I’ve used all my life it is consistently good and never disappoints. If it ain’t broke, don’t fix it. I’ve tried Kraft in the past, when the store was out of Best Foods and it wasn’t bad, but its not Best Foods. It’s worth the price and I always have two extra jars on hand as backup, so I never again have to settle for something else in a pinch.


Post# 994836 , Reply# 15   5/21/2018 at 16:35 by DaveAMKrayoGuy (Oak Park, MI)        

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Here are the few things that I put mayonnaise on:

Yes, because it does make an interesting "secret sauce" with ketchup (though often, I think you can get away with tartar sauce,--which most "secret sauces do--and that only adds pickles, and why just for sea food?!), and I guess you need it as a "foundation" for horseradish & you sometimes need to tame it...

Of which I (due in part for it to be the entire word, "Mayonnaise", not just (because they don't know how to spell?) MAYO!) am definitely a HELLMAN'S Guy!!!!

Now, I believe Hellman's does put a chicken recipe on back of their jars, (which I made a couple times) but I somehow I cannot find, from either time, the pictures of...

-- Dave

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Post# 994898 , Reply# 16   5/22/2018 at 07:29 by glomain (tuscarawas cnty. (eastern ohio))        
# 1

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Post# 994899 , Reply# 17   5/22/2018 at 07:35 by DaveAMKrayoGuy (Oak Park, MI)        

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'Dukes' or 'Duke's' (apostrophe?) is one brand I hear a lot about, but can't find here--so I would be dying to try...




-- Dave

Post# 994902 , Reply# 18   5/22/2018 at 07:58 by appnut (TX)        

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Post# 994910 , Reply# 19   5/22/2018 at 10:11 by firedome (Binghamton NY & Lake Champlain VT)        
Used to be Hellman's...

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until we tried Dukes, which wasn't available in NY so we used to smuggle it home in the luggage when visiting family in Florida. Now Weis carries it, so have to go there occasionally instead of Wegman's.

As for Miracle Whip: imho the work of the devil and deserves to die!
Mom made everything with that stuff and it made me want to hurl... it wasn't until I discovered real mayo at a neighbor's house that I'd I eat egg salad or tuna salad or anything else that had "salad cream", as the Brits call their version, in it.

Post# 994911 , Reply# 20   5/22/2018 at 10:13 by firedome (Binghamton NY & Lake Champlain VT)        
does anyone else...

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like to dip their French Fries in mayo? Love it on those, burgers, hot dogs, kielbasa... you name it!

Post# 994912 , Reply# 21   5/22/2018 at 10:27 by Yogitunes (New Jersey)        

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besides the typical sandwiches and salads, where else have you used/added Mayonnaise?

added into cake mixes, like chocolate cake recipe, has turned out a very moist cake....

brushed on chicken or pork chops, and then breaded....cook, fry, bake as usual...

some house plants benefit from brushing a layer on their leaves......

I even heard of people using it on their hair as a conditioner....

Post# 994923 , Reply# 22   5/22/2018 at 11:34 by DaveAMKrayoGuy (Oak Park, MI)        

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Did I forget to post a pic of the AMKrayoMayoChocolateCake????


Here she is:




-- Dave

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Post# 994936 , Reply# 23   5/22/2018 at 13:32 by twintubdexter (Palm Springs)        

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I always thought Miracle Whip was supposed to be more of a salad dressing than another mayo. But for those who like it I say go for it. I see that like everything else, Duke's is available on Amazon for $16.49 for 2 quarts (guess it sounds like more if you say a half-gallon) with Prime shipping. That's not cheap but probably worth it since members rave about it. I might give it a try. I'm a Best Foods mayo pig myself. A 1/4 cup's about right for a good-sized sandwich.

Post# 994955 , Reply# 24   5/22/2018 at 16:42 by countryguy (Astorville, ON, Canada)        

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I like Miracle Whip and have used it since I was a kid - in egg salad, salmon salad, potato salad, coleslaw, etc. I dislike the taste of mayonnaise.


Post# 994979 , Reply# 25   5/23/2018 at 03:39 by arbilab (Ft Worth TX (Ridglea))        

Gimmee ham on five, hold the mayo.  Leslie Nielsen, Airplane


Hold the mayo... ...between your knees.  Jack Nicholson, 5EP



Yeh, hold it.  No use for it.  Tartar with fried fish.  Next closest thing I ever keep around is Rainch (sic Ross Perot).  Go through a lot of ketchup and mustard.


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