Thread Number: 15433
1964 Full-Line Maytag Brochure -
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Post# 259884   1/14/2008 at 21:31 (5,917 days old) by swestoyz (Cedar Falls, IA)        

swestoyz's profile picture
Hey Gang -

Portions of this brochure has been posted by members previously - now here is your chance to enjoy dreaming of making a purchase of a brand new 1964 Maytag - with the full-line brochure! If only those days weren't just a distant memory for some of us - to others (like myself) we can only enjoy those idealism's with instruments such as this campy brochure. Enjoy the next 15 pages!

Ben





Post# 259885 , Reply# 1   1/14/2008 at 21:33 (5,917 days old) by swestoyz (Cedar Falls, IA)        
"One Button Custome De Luxe Automatic"

swestoyz's profile picture
One button says it all....

Notice they are using an A700 for the bleach shot.


Post# 259886 , Reply# 2   1/14/2008 at 21:34 (5,917 days old) by swestoyz (Cedar Falls, IA)        

swestoyz's profile picture
I'm not sure what is believable with this shot - the father listening to the portable radio - or the look on her face!

Post# 259887 , Reply# 3   1/14/2008 at 21:37 (5,917 days old) by swestoyz (Cedar Falls, IA)        

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"Over 15 millon Maytags have been sold"

Not sure why they called both the A702 and the A902 the 'Custom De Luxe' Models. Maybe Frigidaire stole the rights to Custom Imperial ;-)


Post# 259888 , Reply# 4   1/14/2008 at 21:40 (5,917 days old) by swestoyz (Cedar Falls, IA)        

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Were birthday parties really like this?

Also - what in the heck is the youngest daughter riding?

"Mmmmm, this pipe tastes so good!"


Post# 259889 , Reply# 5   1/14/2008 at 21:42 (5,917 days old) by swestoyz (Cedar Falls, IA)        

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Super Highlanders.

Anyone for a ride on the sled?


Post# 259891 , Reply# 6   1/14/2008 at 21:43 (5,917 days old) by swestoyz (Cedar Falls, IA)        

swestoyz's profile picture
Hum, I think the oldest daughter is going to turn out just like mommy.

Super Highlanders - btw.


Post# 259893 , Reply# 7   1/14/2008 at 21:45 (5,917 days old) by swestoyz (Cedar Falls, IA)        

swestoyz's profile picture
Ah - the Highlanders. Love these machines - time filled.

Where can I get shorts like that - and is that kids arm broke?


Post# 259894 , Reply# 8   1/14/2008 at 21:47 (5,917 days old) by swestoyz (Cedar Falls, IA)        

swestoyz's profile picture
Great shot here. Two things - where in the heck are the multiple sugar-laced two-liters of soda - and the bags of Lay's chips?

Oh I forgot - most folks made their own food in 1964.


Post# 259895 , Reply# 9   1/14/2008 at 21:49 (5,917 days old) by swestoyz (Cedar Falls, IA)        

swestoyz's profile picture
Ah - the Maytag Combination Washer - Dryer. Dream machine!

Not sure if she is waking up to do laundry or going to bed. Suspect that she won't be sleeping soon - once that machine goes into spin cycle - the whole house will be'a shakin'!


Post# 259897 , Reply# 10   1/14/2008 at 21:50 (5,917 days old) by swestoyz (Cedar Falls, IA)        
Timeless

swestoyz's profile picture
This is the bread and butter of Maytag. RIP - November 22nd, 1983.


Post# 259898 , Reply# 11   1/14/2008 at 21:51 (5,917 days old) by swestoyz (Cedar Falls, IA)        

swestoyz's profile picture
Everyone loves this shot!

Post# 259899 , Reply# 12   1/14/2008 at 21:53 (5,917 days old) by swestoyz (Cedar Falls, IA)        

swestoyz's profile picture
"Why Dependable Maytag is your Best Buy..."

Hell will freeze over before Whirlpool decides to bring this back!


Post# 259900 , Reply# 13   1/14/2008 at 21:55 (5,917 days old) by swestoyz (Cedar Falls, IA)        

swestoyz's profile picture
HOH Propaganda.

This is the only place in this brochure where the DE750W is mentioned as a marketable item (vented or non-vented).


Post# 259902 , Reply# 14   1/14/2008 at 21:58 (5,917 days old) by swestoyz (Cedar Falls, IA)        

swestoyz's profile picture
Specs - including the Combination.

I'll take an A902 and DE750W in Turquoise - please!



Post# 259903 , Reply# 15   1/14/2008 at 22:00 (5,917 days old) by swestoyz (Cedar Falls, IA)        
Back Cover

swestoyz's profile picture
Thanks for traveling down memory lane!

Ben

"THE MAYTAG COMPANY NEWTON IOWA"


Post# 259904 , Reply# 16   1/14/2008 at 22:02 (5,917 days old) by gadgetgary (Bristol,CT)        
And thank you Ben for posting

gadgetgary's profile picture
Absolutely FABULOUS~!

Post# 259908 , Reply# 17   1/14/2008 at 22:13 (5,917 days old) by brettsomers ()        

Loved it. This is just what i like. Thanks Ben.

I wonder what the one from the deep tub intro was like?


Post# 259910 , Reply# 18   1/14/2008 at 22:24 (5,917 days old) by rickr (.)        

rickr's profile picture
Thats cool Ben! Thanks for posting all that! Larger families drank Kool-Aid in the summer back then.We never had soda pop or chips at our house unless my parents were hosting a party. Then us kids got the left over snack items the next morning. I think it was like that for most families that had more than a couple kids. (we had four) The mothers tried to make the most of the grocery dollars, so snacks and sodas were seldom purchased. Lots of Kool-Aid ,iced tea, crackers, and cookies from scratch though.

Wonder what dad was smoking in that pipe..... Oh yeah, the weed came a few years later. Like around 1966.

Sure is a "baby boomer" sales flyer. I am sure that is what the marketing people were targeting with "the family" shown in every page.


Post# 259912 , Reply# 19   1/14/2008 at 22:40 (5,917 days old) by tlee618 ()        

Ben, that was so fun! Thanks for sharing it. Loved the pictures!!

Post# 259914 , Reply# 20   1/14/2008 at 22:53 (5,917 days old) by mickeyd (Hamburg NY)        
Gee, Ben, that's tremendous. Thank You

mickeyd's profile picture
Never knew that Maytag offered a soak to wash. What a surprise! Wondering how they introduced the second dose of soap. Was there a water flushed dispenser like the LK's, and did this feature last? Really stunned to learn this. Wow, how neat. Hope to hear and see more about this.

Rick: Spotted the Kool-aid immediately, too. And yeah that, too was before Electric Acid Kool-aid.

Geoff, isn't it odd that they never mention or show the famous monster pump on the Wringers?

Again, Ben, thanks, what a great bedtime read!

And now to dream of washing machines hmmmmmmm and a Tag with auto soak&soap zzzzzzzzzzzz and BEER says Homer Simpson.


Post# 259915 , Reply# 21   1/14/2008 at 22:54 (5,917 days old) by launderess (Quiet Please, There´s a Lady on Stage)        

launderess's profile picture
Pop and such was not only expensive, in some cases entirely alien to our parents, depending upon when or how they were brougth up. My parents insisted pop was not good for you, neither was too much of any other sweetened drinks. Soda was rarely in our home,unless like the above poster there was some sort of event such as a BBQ or party, and even then Mama sat on our chests (how many of those have you had today?)

Iced tea and lemonade were more common during the summer. However at meals we children had the usual trinity of milk, water and perhaps orange juice ( the last mainly with breakfast and lunch).

Kool-Aid in the tiny unsweetened packets wasn't that bad, however the pre-sweetened stuff could put one into insulin shock! Anyone remember the film "House Party" where the kid is making Kool-Aid, pouring half a five pound bag of sugar into the pitcher? *LOL*



Post# 259917 , Reply# 22   1/14/2008 at 22:59 (5,917 days old) by launderess (Quiet Please, There´s a Lady on Stage)        
Ahh Maytag America

launderess's profile picture
Before Vietnam, Watergate, the Sexual Revolution, Civil Rights and other mayhem of the 1960's and 1970's.

Life was good in those post war years! A man was king of his castle, and wifey got lots of new appliances to play with as compensation for being kicked out of the workforce when the boys came home. *LOL*

Now if one only had a time machine to go back and nab a few of those wonderful machines, MIB!

If you walked around Newton,Iowa then telling Maytag people one day the company would be owned by Whirlpool, you'd probably have been run out of town on a rail, if not tarred and feathered first.


Post# 259943 , Reply# 23   1/15/2008 at 01:32 (5,917 days old) by phillygrl ()        
Thanks!

Thanks for the memories. Love the pitcher of Kool-Aid. That was such a treat back then, especially at the big back yard barbeques my family had. Gee, I even got to make the California dip with Lipton's soup. Chips and dip, such a great occasional pleasure back then. We never bought dip at the supermarket. Thanks for the fun.

Post# 259946 , Reply# 24   1/15/2008 at 02:03 (5,917 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
"Those were the days"now far,far away and long,long ago.So sad.

Post# 259969 , Reply# 25   1/15/2008 at 08:16 (5,917 days old) by bajaespuma (Connecticut)        
Thank you so much!

bajaespuma's profile picture
There's a special place reserved in Heaven for people who save and post catalogues.

Post# 259970 , Reply# 26   1/15/2008 at 08:17 (5,917 days old) by bajaespuma (Connecticut)        
Thank you so much!

bajaespuma's profile picture
There's a special place reserved in Heaven for those who post catalogues!

Post# 260077 , Reply# 27   1/15/2008 at 16:28 (5,917 days old) by danemodsandy (The Bramford, Apt. 7-E)        
Little Red Riding Toy:

danemodsandy's profile picture
"Also - what in the heck is the youngest daughter riding?"

Ah, you weren't around back then, were you?

What the little lady is riding is a Huckleberry Hound riding toy, based on the Hanna-Barbera cartoon character. The red colour threw me for a minute- in his cartoons, Huck was blue, but we didn't know that until we got colour TV's, which is probably why a toy manufacturer could get away with making him red. The little snap-brim hat and the bow tie around his neck are the giveaways. I'm including a Wikipedia link to Huck's page.

"The biggest show in town is Huckleberry Hound
For all you guys and gals.
The biggest clown in town is Huckleberry Hound
With all his cartoon pals.

It's Huckleberry fun, it's for everyone,
So come on, gather 'round.
Get yourself all set,
Turn on your TV set
For Huckleberry Hound.

That oh, so merry, Chuckleberry,
Huckleberry Hound!"


CLICK HERE TO GO TO danemodsandy's LINK


Post# 260078 , Reply# 28   1/15/2008 at 16:36 (5,917 days old) by hoover1060 ()        
beautiful!

My mom's first Automatic was an A702, of which I still have the control panel to this day!

Post# 260079 , Reply# 29   1/15/2008 at 16:38 (5,917 days old) by gyrafoam (Wytheville, VA)        

Thanks Ben, that is a wonderful read!

Post# 260081 , Reply# 30   1/15/2008 at 16:42 (5,917 days old) by danemodsandy (The Bramford, Apt. 7-E)        
P.S.:

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The young lady probably has her hand over Huck's nose so that enough of his face is obscured to eliminate the chance that Hanna-Barbera might claim unauthorised use of their character. It's definitely Huck, possibly a Western Auto toy, because WA had some merchandising efforts tied into Hanna-Barbera stuff. One year, their whole catalogue featured the Jetsons.

All Hanna-Barbera character names copyright, Marca Registrada, and TM. Your mileage may vary. Offer void where prohibited. Batteries not included. This is Gary Olsen speaking.


Post# 260087 , Reply# 31   1/15/2008 at 17:05 (5,916 days old) by cehalstead (Charleston, WV)        
pre-soak and main wash dispensing

Maytags never required second doses of detergent. The water for the soak and wash were the same. The machine went from soak to wash without changing the water. My '97 Dependable Care and my '87 real 'tag do the same....

Post# 260103 , Reply# 32   1/15/2008 at 18:13 (5,916 days old) by mickeyd (Hamburg NY)        
Sorry , Charlie, you're wrong.

mickeyd's profile picture
Post 259898 "Everyone loves this shot"

"....EVEN ADDS NEW DETERGENT"


Post# 260115 , Reply# 33   1/15/2008 at 18:46 (5,916 days old) by brettsomers ()        

Does this model ask us to put liquid detergent in the famous Maytag rinse conditioner cup?

Post# 260117 , Reply# 34   1/15/2008 at 19:06 (5,916 days old) by cehalstead (Charleston, WV)        
oops!!!!

I stand corrected. Indeed I am wrong.......but, IIRC, later models didn't mention this in the instructions (perhaps after the introduction of enzyme detergents in the late '60's)...but I could be wrong about this, too.....

Post# 260121 , Reply# 35   1/15/2008 at 19:18 (5,916 days old) by mickeyd (Hamburg NY)        
But wouldn't you love to know how they did it!!??;'D

mickeyd's profile picture
When I find out about what some of these TOL machines could do, that were beyond the price range of most of us back then, I go crazy with wonder and excitement.

Post# 260130 , Reply# 36   1/15/2008 at 20:13 (5,916 days old) by andrewinorlando ()        

Ben, thanks for the trip down memory lane......

Post# 260147 , Reply# 37   1/15/2008 at 22:56 (5,916 days old) by brent-aucoin ()        

Thanks Ben for posting!
What fun!
Gone are the days.....
Brent


Post# 260167 , Reply# 38   1/16/2008 at 07:07 (5,916 days old) by toggleswitch (New York City, NY)        

toggleswitch's profile picture
Thank you, sir Ben

Post# 260169 , Reply# 39   1/16/2008 at 07:14 (5,916 days old) by chestermikeuk (Rainhill *Home of the RailwayTrials* Merseyside,UK)        
Maytag...Performance You Can Depend On...!!!!

chestermikeuk's profile picture
Hi Ben, many thanks for the glimpse of washers n laundry past!!! always good for us to see what laundry appliances where like when we had nothing but single tubs n wringers!!!

Fab images..thanks, mike


Post# 260172 , Reply# 40   1/16/2008 at 07:19 (5,916 days old) by rogera608s (Tucson,AZ)        

Ben,
That was so great to see that brochure again. I remember my Mother bringing that brochure home when she bought her A502S/De502 set in Decmber of 1964. Of course I was miffed because she didn't buy the 702 set.
Roger


Post# 260178 , Reply# 41   1/16/2008 at 08:11 (5,916 days old) by gansky1 (Omaha, The Home of the TV Dinner!)        
Even adds new detergent...

gansky1's profile picture
You could add liquid detergent to the fabric softener dispenser cup in the agitator to dispense after the pre-wash spin. There was no drain/spin between the soak cycle and the main wash so there would be no need to use the cup-dispenser then. I use the soak & wash cycle a lot on my 806.

Pre-wash, pause, spin, fill, soak, main wash....


This was probably one of the last brochures that the Maytag combination was featured - not too long after, Maytag recalled them all. If you owned one and were willing to give it back, they would replace it with a TOL washer and dryer at no charge. That must have cost them a fortune!


Post# 260182 , Reply# 42   1/16/2008 at 08:23 (5,916 days old) by geoffdelp (SAUK RAPIDS)        
Ding, Ding, Ding ...

Brett is correct; you used the conditioner cup for detergent after the soak cycle!! BUT ... you used LIQUID detergent ONLY; not powdered. You could use powdered detergent in the soak cycle but if you didn't have liquid detergent in the dispenser cup, your wash was washed without additional detergent. The spinning between soak and wash treated the detergent like liquid fabric softener; it spun it out of the cup and down the lint filter and was pumped out of the agitator. VERY messy, I'm sure. Can you imagine how thick liquid detergent is and all of it coming out of that cup?

Ben ... I LOVE this brochure; I'm so glad you got it! Like we've talked about before, it shows Maytag's wonderful history so well.

My mother was lucky and had a Maytag AMP when my parents were first married in the early 1950's and I remember her getting her Super Highlander A502S in 1964 when I started Kindergarten. Just before her AMP gave out, she was able to have her first dryer, too; she got a DE502; the match to her washer.

I love the sales info on the conventional washers, too; aren't they great? :-) Mickey; not sure why they don't talk about the powerful pump on those machines. Guess just not enough space!!

Thanks, Ben ... great brochure!!


Post# 260184 , Reply# 43   1/16/2008 at 08:35 (5,916 days old) by harvestgold (Deland, Florida )        
Maytag Brochere

Ben; WOW that is a way cool Maytag Brochere i wish i could find one of those and more important i would love to have those machines !!! John

Post# 260199 , Reply# 44   1/16/2008 at 11:35 (5,916 days old) by sheerlookhomes (U.K.)        
Thanks

thanks for sharing the brochure...it's LOVELY


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