Thread Number: 15900
New Models from Simpson and Electrolux
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Post# 266130   2/21/2008 at 23:21 (3,868 days old) by arrrooohhh (Sydney Australia)        

Electrolux and Simspson to release new efficient top loaders

By Chris Nicholls

SYDNEY: Electrolux and Simpson have teamed with Cold Power detergents to release a new range of more efficient top loader washing machines.

The ‘High Efficiency’ machines will launch later this year and follow Fisher & Paykel’s AquaSmart range, released last November, into the efficient top loader market.

While no further details were available, the new models supposedly work in a similar fashion to front loaders.

The different mechanism means the machines need a low foaming detergent, which led to the tie-up with Cold Power. The specific detergent will be called Cold Power Advanced for Front Loader & He (High efficiency).

The combination of a cold wash-specific powder with the more efficient washers is claimed to help reduce both water and energy use.

The new detergent is available now in a 2kg powder for $9.99 and 1.5L liquid form for $6.99.

Post# 266131 , Reply# 1   2/21/2008 at 23:23 (3,868 days old) by arrrooohhh (Sydney Australia)        

Cant wait to see what these look like or how they will operate. I cant imagine Electrolux going to all the trouble to engineer such a machine solely for the Australian market, so I am wondering maybe if Frigidaire would be offering such a machine as well...

Post# 266132 , Reply# 2   2/21/2008 at 23:23 (3,868 days old) by arrrooohhh (Sydney Australia)        
Oh and...

Electrolux to pull Westinghouse washer brand

By Chris Nicholls

SYDNEY: Electrolux will pull the Westinghouse brand from the washer market and replace it with new Electrolux-branded machines, according to laundry product marketing manager Grant Stevens.

Speaking to, Stevens said the move was designed to improve market share.

“We’re replacing that [Westinghouse] with Electrolux just because it’s a better fit with the consumer that we’re wanting to target,” he said.

Stevens confirmed the new Electrolux products would not be the same products re-badged, though.

“We’re just selling through what’s on the floor at the moment, and over time Electrolux will basically take back the space, we certainly hope, and hopefully a bit more.”

There was no set cut-off date for the changeover, he said.

The Westinghouse brand will continue on in dryers, though, with production switching to the new Rayong, Thailand factory next month.

Post# 266136 , Reply# 3   2/22/2008 at 00:36 (3,868 days old) by mayfan69 (Brisbane Queensland Australia)        
Sound Interesting there Ash

mayfan69's profile picture
Hey Ash,

They certainly sound interesting.

By the way, ive been meaning to email you, would you be interested in buying this Simpson Fluid Drive off me? If so, email me and we can discuss.


Post# 266142 , Reply# 4   2/22/2008 at 01:37 (3,868 days old) by kirk280980 ()        

Hi Ash,

Been a long time since I last posted, but I thought the link below might be helpful so decided to pass it along. This is the user manual for the new Water Aid washer, which may be the machine referenced to above.

It seems the new Electrolux top loader borrows from the principle of solid tub machines. Rather than using extra water to fill the dead space between two tubs, wash water is kept inside the inner tub where it's actually needed. This is achieved by means of a recirculating pump, which returns the water faster than it can drain back out.

Neat idea! Uses less water and energy, while still keeping the deep fill that people are accustomed to.



Post# 266204 , Reply# 5   2/22/2008 at 10:55 (3,867 days old) by brant_ix ()        
I read on Consumer Reports...

...earlier this week that Electrolux is going to launch in the US starting this spring. Of course I can't find the article now, but did find this under Google News:

Electrolux AB's chief executive Hans Straaberg said that despite the dark clouds forming above the US economy, now is still a good time to carry out the major product launch into the premium segment that the company has planned.

He made the statement at a press and analysts conference in connection with the fourth quarter results.

Straaberg said that doing the US launch now will give the company 'great' leverage when the cycle turns back up, and noted that at times like this retailers are more interested in changing products and in testing new ideas.

'We have a good product offering,' he said, adding: 'We are confident that this is the right time.'

Fredrik Rystedt, chief financial officer said group restructuring costs in 2008 will amount to less than 1 bln skr, and he sees capex at 'roughly' the same level as in 2007 (3.4 bln skr).

'We have hopes that we will be able to increase prices in North America, but also in Europe as well,' Rystedt said.

Post# 267365 , Reply# 6   12/31/1969 at 18:00 (17,799 days old) by arrrooohhh (Sydney Australia)        
Two things!

The new Electrolux/Simpson looks very exciting! This looks like one water saving top loader that might work! I wonder if Electrolux plans to use this machine for other markets. I like how it should wash the clothes with a full tub of water and a tub with minimal drain holes might make the shower rinse more effective as well. Funny as it is nearly a solid tub. Seems like every thing old is new again...

Which leads me to my second point. Leon I would be very interested in the Simpson! OOh it would be so exiting but I need to know how much you would want for it and how much it would cost to send to Sydney. Also I would need to know if it is in proper working order as I dont have a lot of technical know how. Let me know here or send me an email.

Sorry I havent responded earlier I dont get too much net time at the moment.

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