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Thread Number: 17165
Electrical Merchanandising - January 1958 |
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Post# 282203 5/28/2008 at 23:27 (5,804 days old) by swestoyz  (Cedar Falls, IA) |
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Ever heard of this one? Neither had I - but boy was I in for a BIG surprise. All of us here at aw.org love vintage magazines from the 40's through the 60's. Finding them at estate sales, garage sales - or maybe in the trash can be quite fun. Popular titles include Better Homes and Gardens, Look, McCall's - just to name a few. One of the things that always disappoints me is the small amount of ads for white goods in these home-maker geared periodicals. I always wondered if there was something out there that ONLY contained ads for the things we love - appliances! Well - this one surely hit the spot. I'll try and take a photo or two each night of a new ad in this mag. Since the size of the magazine is too large for my scanner I'll try to take the best photos possible. This edition of Electrical Merchandising is from January of 1958 - right in the middle of the '58 model year run. The magazine has ads from all the major brands - Westinghouse, Maytag, Hotpoint, GE, Blackstone, Whirlpool, ABC, Kelvinator - just to name a few. A neat thing to point out is all the ads are not geared towards the buying public - but that of the mass merchants that would have subscribed to Electrical Merchandising. Each manufacture is trying to make their point to all merchants why they should choose to represent XYZ and earn the biggest profit! I picked this ad tonight as it brought tears to my eyes when I saw it. Enjoy the TOL 1958 Whirlpools - in PANK! 
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Post# 282204 , Reply# 1 5/28/2008 at 23:28 (5,804 days old) by swestoyz (Cedar Falls, IA) |
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The Combination Washer/Dryer | ||
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Post# 282206 , Reply# 2 5/28/2008 at 23:29 (5,804 days old) by swestoyz (Cedar Falls, IA) |
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Post# 282207 , Reply# 3 5/28/2008 at 23:31 (5,804 days old) by swestoyz (Cedar Falls, IA) |
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Presenting... | ||
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Post# 282208 , Reply# 4 5/28/2008 at 23:34 (5,804 days old) by swestoyz (Cedar Falls, IA) |
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Post# 282214 , Reply# 5 5/28/2008 at 23:50 (5,804 days old) by peteski50 (New York) |
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Whirlpool! | ||
| Post# 282216 , Reply# 6 5/28/2008 at 23:59 (5,804 days old) by mickeyd (Hamburg NY) | ||
Pete | ||
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Post# 282221 , Reply# 7 5/29/2008 at 00:32 (5,803 days old) by peteski50 (New York) |
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58 KM | ||
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Post# 282225 , Reply# 8 5/29/2008 at 00:56 (5,803 days old) by chestermikeuk (Rainhill *Home of the RailwayTrials* Merseyside,UK) |
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Electricals | ||
| Post# 282230 , Reply# 9 5/29/2008 at 02:54 (5,803 days old) by toploader55 (Massachusetts Sand Bar, Cape Cod) | ||
Great Find Ben | ||
| Post# 282259 , Reply# 10 5/29/2008 at 07:52 (5,803 days old) by tlee618 () | ||
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Ben that is a wonderful magazine. Where in the world did you run into it at? Love the combo ad as well!! | ||
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Post# 282389 , Reply# 13 5/29/2008 at 22:16 (5,803 days old) by swestoyz (Cedar Falls, IA) |
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Thursday Evening's edition | ||
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Post# 282391 , Reply# 14 5/29/2008 at 22:17 (5,803 days old) by swestoyz (Cedar Falls, IA) |
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Harddrive Icon | ||
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Post# 282392 , Reply# 15 5/29/2008 at 22:19 (5,803 days old) by swestoyz (Cedar Falls, IA) |
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"More than ever you'll sell the number 1 choice was | ||
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Post# 282393 , Reply# 16 5/29/2008 at 22:22 (5,803 days old) by swestoyz (Cedar Falls, IA) |
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"Beat the profit squeeze"
A lovely selection of Blackstone washers. Had NO idea the model 350 was known as the 'Royalist Washer" - retail for only 349.99. Convert that to 2008 dollars and yer looking at $2611.00. I guess that is nothing compared to a Duet steam in green! CLICK HERE TO GO TO swestoyz's LINK 
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Post# 282394 , Reply# 17 5/29/2008 at 22:23 (5,803 days old) by swestoyz (Cedar Falls, IA) |
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Post# 282395 , Reply# 18 5/29/2008 at 22:27 (5,803 days old) by swestoyz (Cedar Falls, IA) |
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Final teaser ~
As suspected Electrical Merchandising is also full of ads for other goods of the times. Televisions, mowers, fans, air conditioning units, refrigerators - you name it, it is in here. I'll also throw a few in as well over the next few days. Here is the lovely line of Westinghouse televisions - fresh from 1958. Till tomorrow - enjoy. Hint for tomorrow: you had your choice of three colors in this washer line in 1958 - besides white. Ben 
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Post# 282402 , Reply# 19 5/29/2008 at 23:17 (5,803 days old) by peteski50 (New York) |
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Bendix Duomatic!! | ||
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Post# 282403 , Reply# 20 5/29/2008 at 23:21 (5,803 days old) by gansky1 (Omaha, The Home of the TV Dinner!) |
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No other SIX combinations outsell the Bendix! | ||
| Post# 282465 , Reply# 21 5/30/2008 at 09:11 (5,802 days old) by peterh770 (Marietta, GA) | ||
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| Post# 282467 , Reply# 22 5/30/2008 at 09:18 (5,802 days old) by tlee618 () | ||
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Ben, were there any vacuums in there? | ||
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Post# 282493 , Reply# 23 5/30/2008 at 13:10 (5,802 days old) by jetcone (Schenectady-Home of Calrods,Monitor Tops,Toroid Transformers) |
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15,600 gallons of water a year
is 2,086 cu ft so you can do the price conversion in YOUR city to see what you would save, post it here everyone! Water rate here $4.82/100 cu foot Sewer rate $8.24/100 cu foot one years savings Water $1005.45 Sewer $1718.86 WHirlpool saves, I better get one! PS Ben I HAVE A PACKAGE ALREADY TO GO Please send me your address again, thanks Jon | ||
| Post# 282556 , Reply# 24 5/30/2008 at 21:41 (5,802 days old) by toggleswitch2 () | ||
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HOW COOL BEN! TYVM! Funny how the gas dryer was $50 more then and probably still today! Is it me, or are those price not too far off from todays's priwa--before all this front-loader mania. That was a big slice of income in those days! | ||
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Post# 282912 , Reply# 25 6/1/2008 at 22:02 (5,800 days old) by swestoyz (Cedar Falls, IA) |
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Post# 282914 , Reply# 26 6/1/2008 at 22:04 (5,800 days old) by swestoyz (Cedar Falls, IA) |
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Post# 282915 , Reply# 27 6/1/2008 at 22:05 (5,800 days old) by swestoyz (Cedar Falls, IA) |
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Post# 282917 , Reply# 28 6/1/2008 at 22:08 (5,800 days old) by swestoyz (Cedar Falls, IA) |
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Post# 282918 , Reply# 29 6/1/2008 at 22:11 (5,800 days old) by swestoyz (Cedar Falls, IA) |
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The flip side of the ad..."HOH" Dryers | ||
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Post# 282919 , Reply# 30 6/1/2008 at 22:13 (5,800 days old) by swestoyz (Cedar Falls, IA) |
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Some beautiful Hoovers... | ||
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Post# 282920 , Reply# 31 6/1/2008 at 22:15 (5,800 days old) by swestoyz (Cedar Falls, IA) |
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| Post# 282948 , Reply# 32 6/2/2008 at 06:50 (5,799 days old) by tlee618 () | ||
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Ben, thanks so much for the added pictures. Love those Maytag ads. I must remember to start using the soap dispenser!! The vacuum ads were very much appreciated. That is a fantastic magazine. | ||
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Post# 282952 , Reply# 33 6/2/2008 at 07:18 (5,799 days old) by gansky1 (Omaha, The Home of the TV Dinner!) |
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