Thread Number: 26060
New Kenmore Logo
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Post# 400094   12/16/2009 at 17:00 (5,215 days old) by danmantn (Tennessee)        

danmantn's profile picture
Thoughts...? Seems a bit plain to me.




Post# 400120 , Reply# 1   12/16/2009 at 17:36 (5,215 days old) by rp2813 (Sannazay)        
Boring and Institutional

rp2813's profile picture
I wonder how much they paid for that.

Post# 400124 , Reply# 2   12/16/2009 at 17:41 (5,215 days old) by danmantn (Tennessee)        

danmantn's profile picture
A massive amount. As with most rebranding comes an entire package of "rules" around the reproduction of the logo...those rules and PPG color codes, etc., surely cost a pretty penny. I think it's very boring...and the whispy lines are overdone...just like the swoosh under the Sears logo.

Post# 400133 , Reply# 3   12/16/2009 at 17:51 (5,215 days old) by washmeup (scottsdale)        
Yikes

washmeup's profile picture
Yet again, another brand cheapend to try to appeal to the masses!

Post# 400140 , Reply# 4   12/16/2009 at 18:04 (5,215 days old) by mrb627 (Buford, GA)        
Dead

mrb627's profile picture
Kenmoe is DEAD to me! (spits off to one side)

Post# 400169 , Reply# 5   12/16/2009 at 19:02 (5,215 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
Cantless would be my recomended name.

Post# 400188 , Reply# 6   12/16/2009 at 20:42 (5,215 days old) by frigilux (The Minnesota Prairie)        

frigilux's profile picture
DanManTN: "A bit plain" seems to be the trend. Frigidaire's new logo is beyond dull and boring.

Post# 400190 , Reply# 7   12/16/2009 at 20:59 (5,215 days old) by cwheeler ()        

it looks like the logo from the 80's!! did they change the kenmore elite logo, too?

Post# 400200 , Reply# 8   12/16/2009 at 21:43 (5,215 days old) by danmantn (Tennessee)        
Kenmore Elite

danmantn's profile picture
Yes, the Kenmore Elite logo has changed - looks the same as above, but E L I T E is under the whispy lines...similar to the way they do the Elite lines today.

Post# 400203 , Reply# 9   12/16/2009 at 21:52 (5,215 days old) by appnut (TX)        
I odn't call it "dull"

appnut's profile picture
I call it stark, barren.

Post# 400206 , Reply# 10   12/16/2009 at 21:55 (5,215 days old) by danmantn (Tennessee)        
Interesting Hisory Link...

danmantn's profile picture
Neat history and pictures of the Kenmore brand, including info on how Kenmore was on The Donna Reed Show. The timeline link is at the bottom of the page.

CLICK HERE TO GO TO danmantn's LINK


Post# 400233 , Reply# 11   12/17/2009 at 00:05 (5,215 days old) by gansky1 (Omaha, The Home of the TV Dinner!)        
Blue Light Special in the appliance department - only for th

gansky1's profile picture
I thought the new KM logo looked like the 80's version as well.

Perhaps they should just drop it and use a more recognizable logo. Wouldn't it be pretty on the cabinets like the SQ logo in the upper left corner, on the dispenser drawers or smack dab in the center of the control knob?

That Frigidaire logo looks like it belongs on a cheap food dehydrator or a volleyball. Oops, be careful what you wish for!


Post# 400249 , Reply# 12   12/17/2009 at 07:39 (5,215 days old) by tlee618 ()        

Say it yesterday at Sears on the new Front Loaders, not impressed at all. Machines look very industrial but I'm sure they are not made that way.

Post# 400280 , Reply# 13   12/17/2009 at 10:41 (5,215 days old) by kenmoreguy64 (Charlotte, NC)        

kenmoreguy64's profile picture
I have a question for the historians at Sears or to those who compiled that Kenmore time-line (very intersting by the way).

If in 1978 the 50-millionth Kenmore washer was sold, how is it that by 1987 they'd sold nearly 42 million washers? Did they un-make 8 million in that 9 year period? I know they made 2 in those in-between years - my Mom bought one and I got the other!

Is this just an error or perhaps an un-printed distinction was made between ringers and automatics?

Gordon


Post# 400364 , Reply# 14   12/17/2009 at 19:42 (5,214 days old) by strongenough78 (California)        
Kenmore has lost it's reputation.

strongenough78's profile picture
From what I read of the reviews, Kenmore has lost it's reputation for quality. There seem to be many upset people out there not happy with their new washers. It seems like Kenmore/Whirlpool was the brand to have for quality and durability right next to Maytag. And what I don't get, is, how is a portable machine, much smaller, washes less clothes in a load cost almost $100 MORE than a full size washer? I would think getting a portable model would be cheaper. What's the world coming to. All I know is I think I'll stick with old school machines when I can. Many are 40+ years old and still going strong.

Post# 400377 , Reply# 15   12/17/2009 at 20:00 (5,214 days old) by supremewhirlpol ()        

Well, it's just a reminder to all of you who have vintage Kenmores:

Give your machines a great big hug and promise that you will never send them back to that evil company.


Post# 400628 , Reply# 16   12/19/2009 at 03:33 (5,213 days old) by alr2903 (TN)        

Right about now we need someone to post a BIG ole honkin Chrome "Kenmore" about a foot long. NOW, that's a logo. alr2903

Post# 403592 , Reply# 17   1/3/2010 at 13:15 (5,198 days old) by johnb300m (Chicago)        

johnb300m's profile picture
i don't see a problem with the new Kenmore logo.
man, people need to get over progress and change here.

i agree the frigidaire logo is pretty dull.


Post# 404498 , Reply# 18   1/7/2010 at 21:04 (5,193 days old) by steve1-18 (Grovetown (Augusta), GA)        

I remember back when Coldspot refrigerators had the SR logo that resembled a butterfly. Anyone else remember?

Post# 404504 , Reply# 19   1/7/2010 at 21:40 (5,193 days old) by alr2903 (TN)        

johnb300m, of course We are against change. Its a club for vintage appliances, most of us are trying to make it with retro DNA :-)


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