Maytag 100 Years of Dependability - A Heritage of Quality

I am seeking your advice.

Allen's Home Appliance Center in Galesburg, Illinois closed their business on December 23, 2010, after more than 50 years retailing appliances (The business originated as Johnson's Appliance in the late 1950's, then changed hands to Allen).

In early December, Allen's announced their plans to close the business in an article published in the local newspaper. A few days later, I paid a visit to Allen's and spoke with the owner. I inquired about his plans to dispose of literature, parts, signage, and thing of this nature, following the closure of the store. He told me that everything left in the store would be sold at a later time at an auction. But he offered to phone me in January to arrange a time for me to return and look over these items, and allow me to purchase the things I might be interested in. In late January, he phoned me and I made the trip to his store.

Of the items that I selected to purchase, two are of notable importance at this time:

(1) A 10-page Advertising Supplement to the Des Moines Sunday Register published on May 16, 1993 entitled: Maytag 100 Years of Dependability - A Heritage of Quality

(2) A scrapbook containing all of the appliance ads that Mr. Johnson purchased, and had published in the local Galesburg newspaper from 1958 to 1965. For his scrapbook, Mr. Johnson used a Montgomery Ward Hallmark Wallpapers sample book, which is about 2 1/2 inches thick. The sample book, in and of itself, is a significant find. The newspaper ads were glued to the back sides of the sample pages; the ads fill about half of the book's pages.

Item (1) is regular newspaper print paper, has yellowed some, and is somewhat fragile from being handled over the years. I want to preserve this entire 10-page supplement, by having all of the pages laminated. Below, I am attaching photographs of the supplement.

QUESTION: Am I wrong to have this supplement laminated (Yes or No)?

Item (2) the sample book is fragile, but in fairly good condition. Many of the ads have been folded to fit onto the wallpaper same pages, and are showing wear. I am attaching photographs of the book, plus a couple photos showing a few of the newspaper ads.

QUESTION: For Robert (unimatic1140) Would there be an interest in including some of these ads in the Picture of the Day?

QUESTION: What else might I do with this book of vintage appliance newspaper ads?

Thanks for reading.

Mike


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Post# 493516 2/2/2011 at 20:04 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes I am seeking your advice. Allen's Home Appliance Center in Galesburg, Illinois closed their business on December 23, 2010, after more than 50 years retailing appliances (The business originated as Johnson's Appliance in the late 1950's, then changed hands to Allen). In early December, Allen's announced their plans to close the business in an article published in the local newspaper. A few days later, I paid a visit to Allen's and spoke with the owner. I inquired about his plans to dispose of literature, parts, signage, and thing of this nature, following the closure of the store. He told me that everything left in the store would be sold at a later time at an auction. But he offered to phone me in January to arrange a time for me to return and look over these items, and allow me to purchase the things I might be interested in. In late January, he phoned me and I made the trip to his store. Of the items that I selected to purchase, two are of notable importance at this time: (1) A 10-page Advertising Supplement to the Des Moines Sunday Register published on May 16, 1993 entitled: Maytag 100 Years of Dependability - A Heritage of Quality (2) A scrapbook containing all of the appliance ads that Mr. Johnson purchased, and had published in the local Galesburg newspaper from 1958 to 1965. For his scrapbook, Mr. Johnson used a Montgomery Ward Hallmark Wallpapers sample book, which is about 2 1/2 inches thick. The sample book, in and of itself, is a significant find. The newspaper ads were glued to the back sides of the sample pages; the ads fill about half of the book's pages. Item (1) is regular newspaper print paper, has yellowed some, and is somewhat fragile from being handled over the years. I want to preserve this entire 10-page supplement, by having all of the pages laminated. Below, I am attaching photographs of the supplement. QUESTION: Am I wrong to have this supplement laminated (Yes or No)? Item (2) the sample book is fragile, but in fairly good condition. Many of the ads have been folded to fit onto the wallpaper same pages, and are showing wear. I am attaching photographs of the book, plus a couple photos showing a few of the newspaper ads. QUESTION: For Robert (unimatic1140) Would there be an interest in including some of these ads in the Picture of the Day? QUESTION: What else might I do with this book of vintage appliance newspaper ads? Thanks for reading. Mike

Post# 493517 , Reply# 1 2/2/2011 at 20:05 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes Page 2 & 3

Post# 493518 , Reply# 2 2/2/2011 at 20:06 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes Page 4 & 5

Post# 493519 , Reply# 3 2/2/2011 at 20:07 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes Page 6 & 7

Post# 493522 , Reply# 4 2/2/2011 at 20:08 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes Page 8 & 9

Post# 493523 , Reply# 5 2/2/2011 at 20:10 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes Montgomer Ward Hallmark Wallpapers Decorator Styled sample book containing Johnson's Appliance Newspaper ads.

Post# 493524 , Reply# 6 2/2/2011 at 20:11 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes Samples of appliance ads (1).

Post# 493525 , Reply# 7 2/2/2011 at 20:12 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes Samples of appliance ads (2).

Post# 493528 , Reply# 8 2/2/2011 at 20:15 (4,830 days old) by appnut (TX)
Checkrate/Likes Mike, these are awesome. Thanik you for sharing!!!

Post# 493541 , Reply# 10 2/2/2011 at 20:49 (4,830 days old) by turquoisedude (.)
Checkrate/Likes Wow, Mike, that is a treasure trove!! I think it may be worth investing in Adobe Acrobat - it is software that will help you assemble images into 'booklets' and format them so that they would easy to send via email. Check your board email - I will send additional information to you there.

Post# 493596 , Reply# 13 2/2/2011 at 23:00 (4,830 days old) by circlew (NE Cincinnati OH area)
Checkrate/Likes Both of those look interesting. I see that the anniversary supplement has lots of ads from their suppliers - that could be helpful in tracking down parts. As for laminating it, I truthfully don't know. I do know that newsprint is not stable, and will continue to deteriorate through the years. It is not meant to be of archival quality of course, as most newspapers are thrown away after being read. You might want to check with a paper conservator at a museum for advice. I see they also sold Frigidaire at one time. Bet there are lots of interesting things in that store building.

Post# 493600 , Reply# 14 2/2/2011 at 23:52 (4,830 days old) by tolivac (greenville nc)
Checkrate/Likes The acid in the newspaper would have to be washed out of the paper-and of course the damage has been done-but to prevent it from going further-At the Smithsonian conservation division-the large flat tank I mentioned earlier-besides fabric items-can be used to wash acid and other things from paper documents.This is an expensive and specialized process-there are private companies that can do it-but again expensive-usually for movie posters.They can laminate the paper poster to linen backing to help give it strength.The items shown here are treasures to appliance folks.To other it would be of no interest.They are worth preserving.

Post# 493614 , Reply# 15 2/3/2011 at 03:37 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes Rex, Thanks. I do not have the resources to have the supplement preserved, other than laminating. That would give some stability to each page, which would allow me to handle them easier - and to get them scanned into a .pdf document.

Post# 493531 , Reply# 9 2/2/2011 at 20:24 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes I apologize for the lack of clarity of the Maytag Newspaper supplement. At this time, I only intended to provide an overview of the supplement itself. QUESTION: How can I share this supplement in a readable form? (I have a scanner, but I would need some major advice on how to assemble it for easy viewing and reading.)

Post# 493551 , Reply# 11 2/2/2011 at 21:07 (4,830 days old) by Unimatic1140 (Minneapolis)
Checkrate/Likes For Robert (unimatic1140) Would there be an interest in including some of these ads in the Picture of the Day? Hi Mike, if I can get them cleaned up so they are up to POD "quality" sure, otherwise we should post them in a thread for all to enjoy.

Post# 493553 , Reply# 12 2/2/2011 at 21:11 (4,830 days old) by dishwashercrazy (West Peoria, IL)
Checkrate/Likes Robert, there must be a hundred or more of these newspaper ads. Some are yellowed too. I suppose you need to see the whole book to make some kind of judgement on how to proceed. Mike

Post# 493621 , Reply# 16 2/3/2011 at 05:26 (4,829 days old) by tolivac (greenville nc)
Checkrate/Likes the laminating can indeed help-least seal off the air to the items-exposure to air can hasten the deteriation of paper items.

Post# 493660 , Reply# 17 2/3/2011 at 10:39 (4,829 days old) by circlew (NE Cincinnati OH area)
Checkrate/Likes Mike, you might want to check with the publisher of the Des Moines paper and/or the public library there. They may have copies of this on microfilm or already scanned into an electronic format.

Post# 493663 , Reply# 18 2/3/2011 at 10:53 (4,829 days old) by DaveAMKrayoGuy (Oak Park, MI)
Checkrate/Likes Maytag, I believe, had a series of "Home Laundry Guides"... There, of course, would be a "cover photo" of their "laboratories", with acres of their immaculate washin' 'n' dryin' machines...! I saw one once at a used appliance store (back when "old machines" were still these vintage ones we know & love)... Too bad the owner snatched it from me before I could get it open! (Yeh, #$%^*!!!!) Some libraries I believe had copies of them available (though they were ones I had to drive to outside of my local library that didn't) according to the eCard Catalog, but I never did get around to going to them, & I'm sure by now they're long-off the shelves! Dave (Charles Klamkin Fan!)

Post# 493671 , Reply# 19 2/3/2011 at 11:11 (4,829 days old) by mickeyd (Hamburg NY)
Checkrate/Likes *Hi Mike* Who here did not drool over newspaper ads as a child and forward? These are treasures. I have a laminated newspaper article of a deceased ancestor from 1961, and it's perfect, for me, at least. I agree that lamination is the best course, esp. since we lack the funding tor the Smithsonian's paper washer ......unless of course we all chipped in. What a great day when we can see these treasures.

Post# 493679 , Reply# 20 2/3/2011 at 12:30 (4,829 days old) by 3beltwesty ()
Checkrate/Likes Most Laminating film on laminators hs no extra UV resistance. One can get a UV resistant variant; it often costs about 1.5 to 2 X higher in price. It offers about a 3 to 5X resistance in fading by UV. Your local shop for laminating may or may not know about the UV type film for heated roll type laminators. The lay general public thinks laminating adds UV resistance,and many folks who do laminating just use the regular type films. A Laminating adds physical protection and water resistance. It really has about non extra UV resistance at all; unless a UV type film is used. The paper itself in a newpaper of today will yellow in the sun in a few hours. In a attic in this area a newspaper turns to like cornflakes with time. The inks too fade quickly. Sections of a newspaper can be copied on a Bond/xerox B&W on color copier and laminated even with non UV films and the result will last decades. The "toner" is robust. A red will fade in weeks in direct sunlight; the blacks will still be solid black even in 2 years of direct outside sun. Bright yellow goes to barely yellow in about 2 years. CLICK HERE TO GO TO 3beltwesty's LINK