Thread Number: 34670
The History of Hoover in Merthyr. 		[Down to Last]

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Post# 519972   5/23/2011 at 13:43 (4,714 days old) by hassney ()        

Hey gang... I came across this programme and thought this might be some interest for you guys to watch. Though I'm guessing some of you may have already seen this, but I thought I'd post it any ways :)  

When Hoover needed to shift their washing machines and cleaners their marketing people came up with a sales promotion, buy a Hoover appliance and get two return free flights. The scheme marked a red letter day for the company, August 1 1992, as it was a runaway success with goods flying out of the shops. But Hoover was left to count the cost of the worst marketing promotion ever and there were dire results. When Hoover sneezed Merthyr caught cold, MP of the time Ted Rowlands said. This is a story of Hoover in Merthyr.

Hassney.

CLICK HERE TO GO TO hassney's LINK



Post# 519976 , Reply# 1   5/23/2011 at 13:51 (4,714 days old) by supermaticjames (Donegal, Ireland)        
:(

 Not available to watch in Ireland :(

Post# 519977 , Reply# 2   5/23/2011 at 13:54 (4,714 days old) by hassney ()        
:(

Oh bugger! Its only available on BBC iplayer at the moment buddy.   
Post# 519978 , Reply# 3   5/23/2011 at 13:54 (4,714 days old) by matchboxpaul (U.K)        
Sorry for those to which its not available but...

 also see 'Business Nightmares with Evan Davies.

Episode 1 and the first subject of the programme is Persil Power washing powder. A really interesting watch...

CLICK HERE TO GO TO matchboxpaul's LINK
Post# 519979 , Reply# 4   5/23/2011 at 13:55 (4,714 days old) by matchboxpaul (U.K)        

and also see episode 2 for details of the Hoover Free Flights fiasco...

CLICK HERE TO GO TO matchboxpaul's LINK
Post# 519981 , Reply# 5   5/23/2011 at 14:00 (4,714 days old) by matchboxpaul (U.K)        

Hi Hassney.

Yep - seems that we have been spoilt for appliancy programmes recently.

The 'Red Letter Day' programme was a great view, as it want all about the Free Flights issue but also covered the history of the plant.
Had some very nice pieces of archive footage including the 5 millionth washing machine off the production line, in the form of a 3224 Keymatic...

Post# 519982 , Reply# 6   5/23/2011 at 14:01 (4,714 days old) by hassney ()        

Brilliant! Yeah that was the programme where I watched the Hoover free flight scandal. I did a search today to find out more information and the one I posted above was on TV in Wales recently. So done myself proud lol  
Post# 519983 , Reply# 7   5/23/2011 at 14:02 (4,714 days old) by matchboxpaul (U.K)        

If you are able to watch, deffo have a gander.

If you cant, apologies for teasing. I havent the foggiest how to make them legally available to you, otherwise I would.
Anyone any ideas?

Paul

Post# 519984 , Reply# 8   5/23/2011 at 14:07 (4,714 days old) by hassney ()        
Business Nightmare is on Youtube

Hahaha, I was gonna ask you the same thing mate...well Business Nightmare's is on Youtube...but can't seem to find "Red Letter Day" yet. 
Post# 519987 , Reply# 9   5/23/2011 at 14:10 (4,714 days old) by hassney ()        

Ah dam, duh, thought it was available on youtube, but takes you to another link! LOL
Post# 520004 , Reply# 10   5/23/2011 at 15:00 (4,714 days old) by limitededition ()        
downfall of Maytag

 If I remember correctly this was owned by Maytag at this time and instead of the ad reading a certain price point it said any Hoover, it is my understanding that inexpensive irons and vacuum cleaners were flying off the shelves. It cost Maytag millions as the British goverment made them honor the ads. Thirty five pound Vacuum and you got a Two Hundred pound airline ticket. As you can see they needed help then.

Post# 521368 , Reply# 11   5/29/2011 at 22:27 (4,708 days old) by hassney ()        
The links are due to expire

hey gang, just letting you all know that the link's above are about to expire on iplayer, but can catch the footage in the new post by clicking on the link below or on www.youtube.com/hasszanussi...

 

Hassney.  

CLICK HERE TO GO TO hassney's LINK
Post# 521583 , Reply# 12   5/31/2011 at 06:01 (4,706 days old) by robliverpool (england Liverpool)        

robliverpool's profile picture
Cheers for the link, have never seen that programme before but do remember the free flights offer at the time and all the hassle people were having

Post# 521788 , Reply# 13   6/1/2011 at 10:14 (4,705 days old) by hassney ()        
Robliverpool

No worries mate :)

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