Thread Number: 34779
Persil & Philips Ad Campaign [Mid Or Late 80s]
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Post# 521281   5/29/2011 at 13:07 (4,708 days old) by hassney ()        

Hey gang, hope you all well. I’m just making a general enquiry on a certain ad campaign.

During the mid or late 80s (1987-1989 or later), Persil did a big ad campaign with Philips. I remember clearly my mother buying a big box of Persil Washing Powder and on the back of the box was just a picture of the Philips Washing Machine with nothing else. I remember keeping the box for years and was fascinated with it. 

I’m just curious to find out if anyone might have any adverts or press clipings of this particular time. The machine I’m describing would of certainly been the next generation of machines. The description of this machine had a black and dark grey panel and the rim of the door was dark grey.

The picture attached below is very similar to the machine I am describing, (though this machine is from 1984) T

Does anyone remember this period?

Hassney Wink



CLICK HERE TO GO TO hassney's LINK




Post# 521312 , Reply# 1   5/29/2011 at 16:41 (4,708 days old) by ronhic (Canberra, Australia)        

ronhic's profile picture
I'd almost kill for the Phillips mixer in that pic...



Post# 521609 , Reply# 2   5/31/2011 at 10:05 (4,706 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Philips mixer

vacbear58's profile picture
Chris, they come up from time to time on UK ebay, although I have been surprised by how much they go for. Came with accessories too. Just being nosy, but why the big interest in that machine? I always thought (I am old enough to remmeber them being on sale) they were a bit limited with only two speeds and the fixed head.

Al


Post# 521662 , Reply# 3   5/31/2011 at 15:06 (4,706 days old) by buzzman1982 ()        

I love the spin rinse at the end of each rinse, it goes straight into a spin with the water still up the window!! its facinating!! does anyone know if they use brushes rather then the pully type system?
I used to go round a friends house especially to watch it.


Post# 521680 , Reply# 4   5/31/2011 at 16:50 (4,706 days old) by hotsupermatic (Surrey UK)        
Philips spinning full of water.

These machines used a permanent magnet brush driven armature motor,
They coped very well under load,with very little maintenance and supprisingly
normal brush wear..


Post# 521683 , Reply# 5   5/31/2011 at 17:12 (4,706 days old) by buzzman1982 ()        

So did anyone else use this type of motor? Why do they not continue to use this?

Id love to see one in action again, people let me know if you do and ill come round and sit there and watch!!


Post# 521692 , Reply# 6   5/31/2011 at 18:12 (4,706 days old) by SuperElectronic (London, UK)        
I remember it well...

Hass - I do remember exactly the ad that appeared on the back of those Persil packets. It was a top of the range Philips as you described circa 1987, probably with variable spin if not temperature too. Alas - no pictoral evidence!

 

Buzzman - welcome along! The box of Persil I'm remembering was sat in our downstairs loo on Walton Court...oh yes - I know Aylesbury VERY well! Did you ever visit Fords (laterly Elite) electricals on the old Cambridge Retail Park? Made my Dad take me there a few times growing up! And my daily driver (pictured) was bought from Powerhouse on the High St before it turned into Tony&Guy (or Greggs or whatever...up that way anyway)!

 

Here's the Philips spin drain video courtesy of one of our high-profile collectors...

 

Are you sitting comfortably...

 

Alex



CLICK HERE TO GO TO SuperElectronic's LINK

Post# 521694 , Reply# 7   5/31/2011 at 18:31 (4,706 days old) by buzzman1982 ()        

Epic link!! sadly my mum always got Arial when growing up and tthere was a a hoover logic on the back about 87 time i seem to remeber...

Walton courts just round the corner from me im on Hawkslade!!
I remember Elite very ahh the memories!! i was a little kid playing with the servis, and bendix machines.
Been looking at loads of old pics of Aylesbury it has changed a lot over the years.
never realised powerhouse was on high street!!


Post# 521790 , Reply# 8   6/1/2011 at 10:20 (4,705 days old) by hassney ()        
Glad I'm not the only one then!

Hey Alex, yeah I thought so, fingers crossed something shall come up. Your correct, If I can remember vaguely the machine did have a dial, and I'm sure it being spin speed control.  But anyway's I'm always hopeful lol.

 

Hass :) 


Post# 521802 , Reply# 9   6/1/2011 at 12:35 (4,705 days old) by buzzman1982 ()        

Hass,

Are you the legend who has provided us with all those wicked adverts and laundry related stuff on Youtube!?

Rich


Post# 521916 , Reply# 10   6/2/2011 at 04:49 (4,704 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

foraloysius's profile picture
IIRC the TOL machine from that range did have a separate spin control and a temperature control. Besides that I think there were two push buttons too.

Again IIRC the TOL model had a 1000 or 1200rpm spin speed, the first Philips frontloader with a higher than 850 rpm spinspeed. Also the first Philips washer with a spin control and a spin speed higher than 850rpm (the older 1000 rpm Philips Slimstar models didn't have a control for the spinspeed).

And again IIRC this was the first Philips series with a plastic outer drum.


Post# 521924 , Reply# 11   6/2/2011 at 07:24 (4,704 days old) by twinniefan (Sydney Australia)        
Philips colour scheme

twinniefan's profile picture
Wow what a nice looking washer that is, I notice that it is in a two tone brown colour scheme I wonder if this was universal to Philips, because in the 80"s Philips had a range of fridges called the Super Chill range and thye also had a two tone brown colour scheme on the inside and the Philips Gentle Care washer range were also fashioned in the same scheme,in fact I think I saw a Philips twin tub on ebay the other day.

Post# 521935 , Reply# 12   6/2/2011 at 08:16 (4,704 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Not quite

vacbear58's profile picture
"And again IIRC this was the first Philips series with a plastic outer drum"

Sorry Louis, missed the target with this one. I had a Philips Variotronic 082 Machine bought in 1980 which had a a plastic outer drum, I well remember the demonstrator with perspex windows when i went to buy it. It also had variable spin (850 max spin speed I think), but no temperature control.

Al


Post# 521944 , Reply# 13   6/2/2011 at 09:08 (4,704 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
That's odd!

foraloysius's profile picture
I just looked up the 1982 Philips brochure. Nothing is mentioned about a plastic outer drum. Not a about a metal one either btw. Perhaps they didn't want to tell the consumer (yet?)

I also remember that the newer series as in the picture was introduced as having a plastic drum. And that was widely advertised. I don't remember though that they said it was new on Philips machines, so you might be right.


Post# 521949 , Reply# 14   6/2/2011 at 09:44 (4,704 days old) by hassney ()        
Rich

Hey dude, lol if you want to put it that way, then yeah I'm the dude who put all the laundry ads together :)


Post# 521976 , Reply# 15   6/2/2011 at 11:40 (4,704 days old) by paulc (Edinburgh, Scotland)        
Louis

paulc's profile picture
I remember Phillips having mentioned their polypropylene outer tub in brochures in the early 80's. I had a Phillips Brochure (along with many others) but sadly no longer have them.

Post# 522320 , Reply# 16   6/3/2011 at 17:50 (4,703 days old) by ronhic (Canberra, Australia)        
but why the big interest in that machine?

ronhic's profile picture

Al,

 

Like many of us here, I have another hobby outside of washing machines....well, partly because I've been advised that washing machine collecting is not a 'happening thing'....

 

...so I like mixers....especially Sunbeams and Kenwood Chefs...

 

But very little screams style like the Braun KM300 and the Philips....


Post# 523308 , Reply# 17   6/8/2011 at 09:25 (4,698 days old) by hassney ()        
ronhic...

lol how comes collecting "washing machines" is not a "happening thing"? 


Post# 669982 , Reply# 18   4/2/2013 at 16:07 (4,034 days old) by servis1976 ()        

Hi folks I'm new to this site, I've recently become the proud owner of a Philips series 90 awb989 auto now machine works great motor and pump are fine the only problem I have with it, it seems to do bursts of the 1200 spin at the end rather than 1 long spin I'm not sure if this is a fault or a design feature, any advice would be greatly appreciated also can you still get parts for these washers

Post# 670216 , Reply# 19   4/3/2013 at 12:59 (4,033 days old) by matchboxpaul (U.K)        

Hi Hass.
You dont need to be modest about your youtube channel - you have single handedly done a great service to vintage laundry history, by hunting down the adverts and putting them in one easy to access location.

Honestly - your channel is superb!

Paul


Post# 670218 , Reply# 20   4/3/2013 at 13:02 (4,033 days old) by matchboxpaul (U.K)        

I have the vaguest of recollections of said advertising campaign, but having nothing directly linked to it unfortunately:-(

However, here is the 1985 left hand drive Philips brochure in full - maybe the mystery machine (I cant remember any details of the Persil machine) is amongst these pages ....


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Post# 670246 , Reply# 44   4/3/2013 at 13:21 (4,033 days old) by matchboxpaul (U.K)        

Hopefully the Persil machine is amongst that lot, though Philips in the 80s developed a nasty of habit of producing a huge number of exclusive models for the likes of Co-Op etc. However I am sure that they would have used the top of the range core model for a nationwide advertising campaign, so the Persil model should be there.

The 1985 series 90 models were the last of the left hand drive machines, as 1986 saw the right hand drive models introduced.
More on those later!

Paul
p.s below is a photo of the diddy little Permag motor - a cute little bit of kit....


Post# 670248 , Reply# 45   4/3/2013 at 13:25 (4,033 days old) by matchboxpaul (U.K)        

.... that packs a lot of punch and they also sound great too!

Bearings change required on my AWB098 ....


CLICK HERE TO GO TO matchboxpaul's LINK


Post# 670250 , Reply# 46   4/3/2013 at 13:28 (4,033 days old) by paulc (Edinburgh, Scotland)        

paulc's profile picture
Brilliant brochure Paul, thank you so much for posting. I always think it's funny that in the 80's New System Persil Automatic was advertised for all your wash including wool, and look at where we are today with detergents. I doubt any of us use just one detergent for everything anymore.

Post# 670252 , Reply# 47   4/3/2013 at 13:42 (4,033 days old) by matchboxpaul (U.K)        
Foraloysius

Hi Louis.

1982! 1982! 1982!
Does this brochure cover the black fasciad series of machines at all, or had Philips moved on to the brown fascia machines, like my AWB098 Super Variatronic?

I know that my machine is from the 27th week of 1983, but am a bit unsure as to whether it was 'New for 1983', or 'New for 1982'.

If possible and you have the time, it would be great if you were able to post the brochure and show us just what they produced in '82 (the year that Richard aka Buzzman1982 arrived in the world).

No worries if not possible to post the brochure, but a list of the models contained within it would be great.

Cheers
Paul
p.s the picture below is from the VADS archives dated 1981 and shows an AWB082 Variatronic, revealing all its plastic tub glory:-)


Post# 670254 , Reply# 48   4/3/2013 at 13:57 (4,033 days old) by matchboxpaul (U.K)        

Ooooohhhhh, I've gone all Philips'y! They really are great machines - true classics.

Below is a bit of bumpfff on how Philips classified their machines in groups, based on features.
The info below concerns the 800rpm machines introduced from 1978 onwards, through to just before the Series 90's were introduced.

Hopefully of interest - I feel like I have hijacked the thread a bit. Sorry Hass.
Paul


Post# 670255 , Reply# 49   4/3/2013 at 13:58 (4,033 days old) by paulc (Edinburgh, Scotland)        
Paul,

paulc's profile picture
That picture of the machine with the cut away featured in the brochure I had.

Post# 670256 , Reply# 50   4/3/2013 at 13:58 (4,033 days old) by matchboxpaul (U.K)        

Enough from me for now.

Paul


Post# 670259 , Reply# 51   4/3/2013 at 14:03 (4,033 days old) by matchboxpaul (U.K)        

Hi Paul.

As a nipper I must have had Philips brochures from around this very era, but I just cannot remember any for some reason :-(

Glad you like the 1985 brochure - lovely big portrait shots of their products, just the way that a brochure should be.

Paul


Post# 670262 , Reply# 52   4/3/2013 at 14:15 (4,033 days old) by matchboxpaul (U.K)        

Hi Euan.

Not au-fait with the AWB989, so cant help you with the issue you may or may not have with it.

Is the AWB989 the style of machine below, branded 1200 Electronic?

The bursts of spin could be Philips' equivilent of the Profile spin that the likes of Hotpoint had, where the machine would spin in short bursts at gradually increasing speeds (though Philips might have decided to just spin at top speed, rather than a gradual increase), with tumbling inbetween each burst.

I am no expert, so I might be totally wrong, but its just an idea.
Welcome to the forum!
Paul


Post# 670264 , Reply# 53   4/3/2013 at 14:34 (4,033 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

foraloysius's profile picture
Paul,

I thought I had scanned that brochure some time, but apparently didn't, no such thing as a scan on my computer or in the archives. Unfortunately I don't have a scanner anymore.

The models shown in the brochure are the AWB901 and AWB904 (BOL models), the AWB911, the AWB913 and the AWB921, the TOL model. Brown fascias with brown controls and chrome doors except for the BOL models.

I found one picture on my computer that shows the AWB921 (or similar). It's a picture of the 84/85 brochure, the brochure dates from January 1984, the color of the control panel was changed by then I think.



Post# 670266 , Reply# 54   4/3/2013 at 14:42 (4,033 days old) by electron1100 (England)        
PERSIL PANGS

electron1100's profile picture
The Philips machines were in a class of there own, Philips were innovators aswell in all areas, yes i understand the feeling of coming all over Philipsy Paul :-)

BUT
I Would Love to be Able To Get Hold Of A Packet Of PERSIL NEW SYSTEM it was the very first washing powder i ever bought in 1979/80 (even though i only had a Hoover single tub machine), but to me in the 80s all you had was Persil, Aerial or Dreft for colours, arghhhhh memories

Anyway great thread and yes indeed Hassney you have provided a wealth of adverts for us to watch and remember so thanks for your efforts there


Post# 673397 , Reply# 55   4/17/2013 at 08:23 (4,019 days old) by MrLavadoro (Spain)        
Wow!!!

The philips AWB989 is very similar than my balay!!

Post# 673727 , Reply# 56   4/18/2013 at 13:07 (4,018 days old) by thelaundrylab (Hampshire UK)        
Oh wow...

thelaundrylab's profile picture
Hello Paul, I have just seen this...wow mate, thanks for sharing the Philips Brouchures with us. In fact, it may have been the AWB989 that was used as part of the Persil/Philips Campaign?
Also thank you for the compliments regaurding 'The Laundry Lab'...

Hass.



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