Thread Number: 40244
No Rinse Tide!
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Post# 595680   5/11/2012 at 06:43 (3,981 days old) by CUFFS054 (MONTICELLO, GA)        

This am on RadioClassics just before "Johnny Dollar" they played a vintage Tide ad. It claimed to get your clothes "so clean, so white, so fresh smelling, it's like spring!" "Your clothes are fluffy!" The kicker was the pitch that you did not need to rinse out the wash water! "Tide suspends the dirt and flushes it down the drain. Your wringer or spin dryer does the rest. Clothes are ready to hang, no need to rinse." I bet somebody got a rash from his tidy whities.




Post# 595681 , Reply# 1   5/11/2012 at 06:45 (3,981 days old) by CUFFS054 (MONTICELLO, GA)        

I guess it wasn't just Tide:

www.old-time.com/commercials/1950...


Post# 595698 , Reply# 2   5/11/2012 at 08:27 (3,981 days old) by Tomturbomatic (Beltsville, MD)        

I have magazine ads that state the same thing. I asked my mom about it decades ago when I found the old mags in a closet and she said it caused problems and did not work out. I guess they were thinking that a synthetic detergent, which was a new product at the time, did not have the fats of soaps so it would not cause adverse effects like yellowing when ironed. Syndets had their own problems and had ato be rinsed out of clothes.

Post# 595739 , Reply# 3   5/11/2012 at 11:40 (3,981 days old) by stan (Napa CA)        
I think

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A member here has or had a partner that swore up and down that even modern detergents had to be rinsed twice No matter what!
Can't remember who it was?


Post# 595747 , Reply# 4   5/11/2012 at 12:07 (3,981 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
Tide And Others

launderess's profile picture
Promoted "No Rinsing Required" at the time, and one can only imagine the skin along with other problems that method of doing laundry caused.

Every now and then on fleaPay or elsewhere you come across boxes of vintage laundry powder marked "no rinse" from various brands.


Post# 595837 , Reply# 5   5/11/2012 at 20:41 (3,980 days old) by abcomatic (Bradford, Illinois)        
Surf

I remember that in the 1950's Surf came out with a detergent that said that you didn't have to rinse after washing. "New Surf, the no rinse detergent." It came in a blue box with white, black and yellow on the front of the package. My mom used it and rinsed the clothes in both rinse tubs after washing eveything in the Maytag wringer. We knew someone who did what the box said and never rinsed a thing. Her whites were the grayist look whites that you would ever want to see. Pays to rinse. Gary

Post# 595845 , Reply# 6   5/11/2012 at 21:56 (3,980 days old) by Frigilux (The Minnesota Prairie)        

frigilux's profile picture
I listen to a lot of vintage radio shows and have heard the "no rinse" Tide commercials, too. It makes me itch just thinking about it. And can you imagine how much your clothes would reek of detergent? I love the scent of classic Tide powder, but yeesh!

Post# 595966 , Reply# 7   5/12/2012 at 13:20 (3,980 days old) by twintubdexter (Palm Springs)        

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No rinsing was an early reason Tide was called "The Washday Miracle."

Post# 595968 , Reply# 8   5/12/2012 at 13:44 (3,980 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
One Supposes No Rinse Detergents

launderess's profile picture
Were an advertising slap against all the rinsing required when using soap on wash day.

Didn't a member once post a story about knowing someone in his youth whose mother subscribed to this "no rinse" method? IIRC story went that one day the child was caught in the rain and his clothing began to ooze suds. *LOL*

Ewwwwwwwwwww!


Post# 596275 , Reply# 9   5/13/2012 at 21:53 (3,978 days old) by Frigilux (The Minnesota Prairie)        

frigilux's profile picture
I suppose the idea of not having to rinse was attractive to people using wringer washers. I knew several people with wringer machines when I was a kid, and none of them drained the wash water and refilled for a rinse. They usually had a big tub with rinse water in it. They'd swish the clothes around in it, then put them back through the wringer.

I also recall seeing a double machine wringer set-up, but never saw it in action. One machine was used to wash, the other to rinse.


Post# 596286 , Reply# 10   5/13/2012 at 22:10 (3,978 days old) by arbilab (Ft Worth TX (Ridglea))        
No rinse?

arbilab's profile picture
I'm sure not buying it. I'm a rinseaholic. My washer has 1 spray and 4 fill rinses, and that's the way I like it. Handwashing glasses, I rinse 5 times.

Post# 596404 , Reply# 11   5/14/2012 at 10:46 (3,978 days old) by dirtybuck (Springfield, MO)        
Another Tide "no rinse" ad

Boggles the mind why anyone wouldn't want to rinse out their laundry.

Post# 596432 , Reply# 12   5/14/2012 at 12:23 (3,978 days old) by whirlcool (Just North Of Houston, Texas)        

We rinse our clothes a lot too. I like to see a crystal clear rinse. I think that the clothes smell better too. Just like fresh clean fabric.
If we don't rinse well, I get the itches pretty bad. That's one reason we like Persil, it rinses just fine within the normal double rinse cycle.


Post# 596452 , Reply# 13   5/14/2012 at 12:47 (3,978 days old) by MikeS ()        
Why The No Rinse Claims

Tide and other detergents were taking advantage of a drought in New York and other areas during the 1950's. With calls to conserve water, detergent makers began advertising there was no need to rinse clothes after washing. Of course, those who suffered skin problems from leftover detergent residue would beg to differ. Once rain came back to the northeast, the water returned and the "no rinse" promotion outlived its usefulness.

Post# 596523 , Reply# 14   5/14/2012 at 17:46 (3,977 days old) by twintubdexter (Palm Springs)        
just a guess...

twintubdexter's profile picture
Tide was introduced in 1946, a time when most home laundering was done with single tub wringers (no, I am not speaking from experience.) I would imagine all the "wash" was done in a tub of hot "soapy" water with something like Ivory Snow and then the tub was drained and filled with clean water for all the rinsing with a pile of wrung-out clothes in between. I'll bet a lot of "laundry-doers" (as opposed to housewives) looked at that no-rinsing claim and thought "wow, if it works I'll give it a try." I suppose common sense and the ton of automatics that followed resulted in dropping the no-rinse claim. I remember the back of the Tide box saying it was good for all kinds of cleaning especially sparkling dishes and glassware. No wonder women complained about dishpan hands, old Tide was pretty caustic stuff...thank God Madge came along huh?

Post# 596527 , Reply# 15   5/14/2012 at 18:33 (3,977 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
Single Tub Wringer Washers

launderess's profile picture
Before Tide P&G's most popular laundry soap was "Chipso", indeed it was one of if not the best selling laundry product for it's day only falling from grace when Tide was introduced and slowly at first but then as a stampede housewives chucked soaps for wash day.

Indeed P&G was initally worried that introducing Tide would kill off demand for Chipso, which it did but sales of the former more than compensated.

Aside from Chipso there were many brands of soap powder on the market, some names are still around today but as detergents. Fab, Duz, Rinso, Ivory Flakes (the powder came later), Lux Flakes, American Family, etc.

Ivory Snow and Flakes along with Lux were seen as "fine white laundry soaps" designed for the household's better wash such as fine linens, silks, etc. Brown bar soaps such as Fels, Kirkman's, and so forth where marketed as "heavy duty" and packed the power to deal with badly soiled laundry such as Johnny's mud caked jeans.

Anywho we digress:

When using a single wringer washer most housewives/laundry workers would ring the wash out of the machine and into either a stationary tub or sink filled with hot water for the first rinse. Some would have two tubs side by side (often with a wringer between) so to move wash from one rinsing tub to a second tub for another rinse and or to blue. This method allowed the hot soapy water in the wringer to be used for sucessive wash loads and not tie it up with having to rinse.

Depending upon how the family's finances stood rinsing was done manually and the wash either wrung by hand or second mangle/wringer was used (if the family could swing it) for rinsing. Of course depending upon how much wash there was to be done one could simply wash and mangle the lot by machine, hold it off to the side, drain the washer, refill with fresh water and start the rinsing. This would have been a very wasteful use of water to some though.

Problem is when using soap for washday you don't want that hot wrung wash sitting cooling waiting to be rinsed. If allowed to cool too long the all that soap/soil would settle down back into the fabric and that is not good.

Oh and the other reason for wringing right from the wash water is if the items were going to be boiled.

Boil washing is always done on pre-washed/soaked laundry for best results so the wash came out of the wringer, soaped and placed in the boiling pot.


Post# 596544 , Reply# 16   5/14/2012 at 20:07 (3,977 days old) by cehalstead (Charleston, WV)        

The wringing method I remember was a pivoting wringer that would swing around to straddle the various rinse tubs, not a second wringer mounted on the rinse tubs. Any wringer washer I have ever seen has had a pivoting wringer.....The second and successive loads could wash while the person "running the washer" could rinse and wring the previous loads...and maybe I am using a "suthun" expression here.....but back then..."running the washer" meant just that...putting it through all of its functions...

Post# 596551 , Reply# 17   5/14/2012 at 21:21 (3,977 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
Am Referring To

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Women/laundresses who mainly used the washer for "washing" but did rinsing in separate tubs.

Several of my vintage commerical/domestic laundry manuals show wringers mounted either between tubs or those old deep concrete/porcelain wash sinks. Theory being laundry was wrung out of each water (as it should be) before going onto the next. Just as today's modern front loaders spin between each rinse.

Mind you if a housewife was also a mother with several daughters and or other sort of help rinsing in separate tubs whilst someone else tended to the washing machine could help speed though a mound of laundry.


Post# 596555 , Reply# 18   5/14/2012 at 22:06 (3,977 days old) by abcomatic (Bradford, Illinois)        
Wringer washing and detergents

I helped my mom with the laundry staring around 1956. She had a Maytag gray ghost that my grandma bought new in 1936. We washed a load of clothes, wrung it into the first rinse tub, dashed that around, wrung that through and into the next rinse tub; did the same and then wrung into the clothesbasket and out to the clothes lines. While the rinsing, hanging was taking place, another load was washing,generally with more detergent added. It would take about 20 min. for this process to take place. As soon as the clothes were hung out on the lines, it was time then to start the process all over until the laundry was done.
She used a variety of detergents: Rinso Blue, Breeze(only if she needed a dishtowel),Surf,American Family Detergent,Blue Cheer, Oxyodol. No need to worry about low suds detergents. Wisk was new and didn't clean well (so she thought). She didn't use Tide very often because is was too expensive she said and way too sudsy.
We had salt water piped into the house; it was hard on washers so we had several: Maytag, Speed Queen, Montgomery Wards, Thor. I loved wash day on Sat. morning. It took 3 hours to do all of our laundry for 4 people, once a week. Gary


Post# 596558 , Reply# 19   5/14/2012 at 22:48 (3,977 days old) by twintubdexter (Palm Springs)        

twintubdexter's profile picture
I guess that's what all those dual concrete washtubs were for...rinsing...or as my mom used to say, "rinching." She had one in the backyard and grew Italian parsley one one side and basil on the other. All the info posted on this thread is very interesting. Thanks to all those who contributed.

Post# 596561 , Reply# 20   5/14/2012 at 23:39 (3,977 days old) by mickeyd (Hamburg NY)        
Wringing 101

mickeyd's profile picture

 

 

The wash was wrung from the washer into the first rinse tub and sloshed. Then the wringer was moved to the position between the rinse tubs or sinks, and the load was wrung into the second tub where it was sloshed. Next, the wringer was moved to the third position, now making a total right angle to the washer, and the load was wrung into the waiting basket. This was the standard method.

 

No extra wringers were needed. It might be hard to picture how versatile a wringer is, and I'll try to show the method soon. Again this was very standard, universal practice in most old homes with two set tubs in the basement. All wringers have this versatility, except very ancient ones.

 

Wringer flexibility is probably not widely known unless you've actually used one, because conventional washers are usually pictured with the wringer in only one position, straight across the back of the wash tub.

 

The hand-cranked wringer one sees screwed into old laundry sinks are vestiges of the days when laundry was done "by hand," that is, on a washboard. Once electric conventional washers and their attached movable wringers became common, the hand cranked models were largely abandoned.




This post was last edited 05/15/2012 at 00:14
Post# 596568 , Reply# 21   5/15/2012 at 01:20 (3,977 days old) by alr2903 (TN)        
Depends on where and how much water you can use...

I enjoyed everyones memories of "wringer laundry day",   both my grandmothers, put  LCB in the first rinse tub, the whites washed in the hottest water soaked in the first tub. Colors were washed second,  as they were put through a wringer by an adult a kid or second adult caught them and tossed them in to the second rinse tub, after a good sloshing the colors went through the wringer and out to the clotheslines. Only then were the whites soaking in the first tub with LCB run through the wringer to the last tub and out to the line. How did your family do the bleaching?   alr


Post# 596583 , Reply# 22   5/15/2012 at 03:15 (3,977 days old) by stan (Napa CA)        
Another way of doing it

stan's profile picture
My older brother was born in 1946 Tide was brand new! however there were a lot of young mothers, who still did not even have "the wringer" as war production had stopped making washing machines, even though washer production had resumed, anyone that could afford one, might have to wait there turn!
(something that generation was good at, and was well adept to doing without) same thing with parts, cars, tires, refrigerators, ect.

By 1947 my other brother was here, but still no refrigerator, or washing machine!

Mom thought she was" shitin in tall cotton" because she had a heavy duty glass wash board,
(not one of those that rusted, and bent!) and a deep sink. Yip ee

Her routine was do the soaking during the day while kids were up, and screaming through the house and terrorizing her, then when the varments were asleep, she'd empty the sink/ refilled, and scrubbed/ rinsed and hung out in the dark. Taken in by mid to late afternoon the next day, so the process could be started over. This was just for the cloth diapers. Some how the rest of the wash was squeezed in somehow.

After a while, automatics were new and available, she told my dad she wanted a kenmore automatic, and some Tide detergent, and that if he didn't get for her, she was going to dig his eyes out of his head, as she'd had enough *LOL*
True Story
She got to bypass the wringer all together! No dryer.
Dryer came right after I came along, Wonder what she threatened do do to get the dryer?


Post# 596619 , Reply# 23   5/15/2012 at 07:34 (3,977 days old) by countryguy (Astorville, ON, Canada)        

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Mickeyd,

 

Wringing 101 is the exact method that I remember my mom using.  We didn't have concrete tubs in the basement - instead they were a shiny white (not plastic) material, like the insides of Maytag dishwashers in the late 80s, early 90s, before they went to stainless steel.

 

Gary


Post# 596731 , Reply# 24   5/15/2012 at 18:31 (3,976 days old) by cehalstead (Charleston, WV)        
wringing 101

is exactly the method i remember, except add me sneaking the lid up/off while grandma/my aunt was out in the yard hanging a load.....and then hearing: "put that lid back on...you're letting the heat out!!!! I swear, I don't know what's wrong with that boy!!!!" :)

Post# 596751 , Reply# 25   5/15/2012 at 22:00 (3,976 days old) by Launderess (Quiet Please, There´s a Lady on Stage)        
Just Be Grateful They Didn't Go For The Wooden Spoon!

launderess's profile picture
*LOL*

Post# 596760 , Reply# 26   5/15/2012 at 23:11 (3,976 days old) by mickeyd (Hamburg NY)        
Thanks guys, I had to set the record straight.

mickeyd's profile picture

Everyone I knew "rung" that waySmile I just didn't want anyone thinking that the wringers were stationary. It would have been rude not to correct so silly a notion.

 

Stan, my Gram washed on the same kind of glass board your Mom used and wrung by hand the things she didn't send out to the laundry before she got her Pulsamatic. A hand cranked wringer would have been a luxury. Wringing big bath towels by hand is not easy work.

 

"Grammy" would let me help, standing nice and close to her, and would let me "accidentally" splash water onto the cement floor. How I loved her!


Post# 749009 , Reply# 27   4/9/2014 at 23:28 (3,282 days old) by tomjensen ()        
Surf was First

I believe it was Surf who came up with the idea but they had such a small market share the P&G just piggy backed on their idea and advertised the same thing. The government sued P&G, Lever and Colgate because it didn't work so they had to pay fines and stop advertising it. I have the article somewhere and will dig it up/

Post# 749181 , Reply# 28   4/10/2014 at 17:37 (3,281 days old) by Tomturbomatic (Beltsville, MD)        

Anytime women are polled about revolutionary inventions, the automatic washer is at or near the top of the list. People who never did laundry (mostly men) are surprised.

RE: No rinse detergents. I wonder how dish towels laundered that way reacted when they met wet dishes. Seems like a quick way to get a purgative effect from the dishes, glasses and flatware.



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