Thread Number: 53272
Sunberg/Ferar what?
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Post# 756182   5/10/2014 at 21:24 (2,117 days old) by twintubdexter (Palm Springs)        

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Sort of a strange refrigerator for sale in Fullerton. I'm a big fan of industrial design but had never heard of Sundberg/Ferar. Looked it up and discovered who they are. Rare, one-of-a-kind or whatever, it's not $800 worth of fridge. In Fullerton.

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Post# 756183 , Reply# 1   5/10/2014 at 21:26 (2,117 days old) by twintubdexter (Palm Springs)        

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Maybe these were sold through Sears. I don't know, I guess you'd have to ask Flora. Aren't those visible casters tacky?

Post# 756246 , Reply# 2   5/11/2014 at 05:44 (2,117 days old) by goatfarmer (South Bend, home of Champions)        

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I've had quite a few Kenmore 'fridges designed by Sundberg Ferar come through the shop. Most times, a SxS, or a bottom mount. Occasionally, a French door.


Post# 756313 , Reply# 3   5/11/2014 at 13:24 (2,116 days old) by whirlcool (Just North Of Houston, Texas)        

They look rather Italian in design. Were they made here in the U.S.?

Post# 756599 , Reply# 4   5/12/2014 at 19:39 (2,115 days old) by CircleW (NE Cincinnati OH area)        

They're Whirlpool - same as any other refrigerator from Sears during that time period.

Post# 756607 , Reply# 5   5/12/2014 at 20:02 (2,115 days old) by danemodsandy (The Bramford, Apt. 7-E)        
These Are....

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....One more manifestation of the "upscaling" of American mass manufacturing that got underway during the second half of the 1960s. Manufacturers who had been famous for ordinary good quality suddenly started offering much more luxurious merchandise.

You saw it first in cars - in 1965, Chevrolet upgraded the Impala 4-door hardtop to create the Caprice, then made it fancier each year. By '67, Caprice was touted as "The Grand Chevrolet." Ford had the LTD, heavily advertised as being "Quieter than a Rolls-Royce - and Ford had the tests to back up the claim. Starting in '66, Plymouth had the VIP, not that much of anyone bought one of those. Even lower-series car models got nicer - there was no comparison between a 1955 automobile and a 1965 model.

Small appliances got more buttons, got timers, and got fake woodgrain. Catalog companies like Sears started offering "designer" accessories, like Sears' "Many Moods" collection of lamps and chatchkes. Upper-line Sears appliances, like this fridge, got flossy handles and a goodly helping of glitz, never mind that they were not very different from any other Kenmore underneath.

1966 was the "watershed" year for color TV, the year sales finally took off to the satisfaction of RCA and other big manufacturers. Within another couple of years, color TV was so firmly entrenched that people started demanding portable color sets - which GE gave them, as the GE PortaColor.

Dishwasher sales took off. Air conditioning sales took off. Home sales took off. A lot of people who had long wanted more suddenly got more. A lot more.

This is not a fridge I'd be personally interested in owning, but it does remind me of how fancy everything got in just a few years back in the day.





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