Thread Number: 70683  /  Tag: Classified Ad Finds
NIB Counter Craft (AKA Sunbeam?) Mixer
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Post# 936437   5/4/2017 at 23:50 (2,519 days old) by rp2813 (Sannazay)        

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I've never heard of Counter Craft.  Was it a retailer's house brand (like is that a small Sears logo?) or sold through non-traditional outlets?  Sure looks like a Sunbeam to me.  I sort of get a pre-bar code vibe from this thing.

 

Linked CL ad has a couple more pix.

 



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Post# 936440 , Reply# 1   5/5/2017 at 00:12 (2,519 days old) by petek (Ontari ari ari O )        

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It's definitely a Sears aka Sunbeam.. I don't recall the Counter Craft logo either.  Over the years they've had Sears Kenmore mixers made by just about every manufacturer. 


Post# 936482 , Reply# 2   5/5/2017 at 08:08 (2,519 days old) by turquoisedude (.)        

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I seem to remember the 'Counter Craft' brand in the late 70s and early 80s.  I think it was positioned as a premium brand by Sears.  Dang,  I wish I had some of the old Sears catalogs from the era still.... 


Post# 936583 , Reply# 3   5/5/2017 at 15:40 (2,518 days old) by Tomturbomatic (Beltsville, MD)        

If you Google Counter Craft small appliances, it is confirmed that y'all are right. They were from Sears.


Post# 936589 , Reply# 4   5/5/2017 at 16:21 (2,518 days old) by twintubdexter (Palm Springs)        

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Sort of fits right in with the way things are advertised today. You go to the drive-thru and your burger isn't grilled or flame-broiled...its "crafted". Very silly.


Post# 936598 , Reply# 5   5/5/2017 at 16:47 (2,518 days old) by rp2813 (Sannazay)        

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Oh, like, "grilled to perfection?"  I love that one!


Post# 937176 , Reply# 6   5/8/2017 at 17:55 (2,515 days old) by CircleW (NE Cincinnati OH area)        

I bought my mom a Sears Counter Craft stand mixer for Christmas around '84 or so, but it was made by Hamilton Beach.


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