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Post# 994645   5/19/2018 at 14:45 by twintubdexter (Palm Springs)        

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Post# 994647 , Reply# 1   5/19/2018 at 15:47 by bajaespuma (Connecticut)        

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Lever bros. didn't invent all All products. All existed as a Monsanto brand of laundry and automatic dishwashing detergent before 1959 and before then was a product of an independent MW company called Detergents Inc. I've been researching the brand because my Parents used All dishwasher detergent until it was NLA and I've grown fond of the graphics on the early Monsanto concentrated and "Fluffy" all. The products were very respectable competitors to the P&G line.

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Post# 994648 , Reply# 2   5/19/2018 at 15:54 by CircleW (NE Cincinnati OH area)        

Actually, All detergent was developed and marketed by Monsanto in 1946. They owned the brand until 1957, when it was sold to Lever Brothers. You can see at the bottom of the bucket it says Monsanto.

Post# 994662 , Reply# 3   5/19/2018 at 20:09 by twintubdexter (Palm Springs)        
I'm a victim of Fake News...

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So sorry. I didn't understand what I read online. It just didn't look like a container from 1940. I'd hate to wake the police. I thought they were all tuckered out after the recent "Great Speed Queen War".


"All laundry detergent was introduced and established in the market on the year 1959. With that, the company and brand has promised to bring freshness, cleanliness, and efficiency in all of their laundry detergent products. It was Unilever that initially manufactured and formed the soap form version of All Detergent. Unilever which is under the FMCG company, has been acclaimed in the 1890′s, with its debut product for soap, which was then called as the Sunlight soap. Ever since, Unilever has been providing its consumers with high quality products that have been tested to provide only the best and most efficient results."

Post# 994665 , Reply# 4   5/19/2018 at 20:25 by Supersuds (Knoxville, Tenn.)        

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Joe, the links in your post aren't working for me.

This old thread has pictures of my old Monsanto All boxes and literature, and Ingemar's even older box made by Detergents, Inc., which owned the brand from 1947 to 1952.


Post# 994673 , Reply# 5   5/19/2018 at 21:53 by twintubdexter (Palm Springs)        

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Wow, somebody really knows their soap! (detergent I guess) I'm impressed.

Post# 994686 , Reply# 6   5/20/2018 at 02:46 by Tomturbomatic (Beltsville, MD)        

I remember that pail by our Kenmore in the early 50s. Monsanto was looking for a sudsless surfactant for dishwasher detergents and came up with this along the way. It was good for clothes washers.

Post# 994688 , Reply# 7   5/20/2018 at 03:46 by Launderess (Quiet Please, There´s a Lady on Stage)        
We've had a few threads on All over the years.

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Very long story short Monsanto developed All a low suds detergent (IIRC) partially in response to Westinghouse (or was it Bendix) front loaders which couldn't (or shouldn't) use the high suds Tide or soap.

Monsanto didn't have the marketing/advertising heft to promote all so Lever Bros. stepped in; only to be slapped with a mother of anti-trust action by federal government for violation of the Clayton Act.

Lever Bros. eventually won against the Feds, they also vastly improved upon the Monsanto formula.

Post# 994690 , Reply# 8   5/20/2018 at 05:22 by goatfarmer (South Bend, home of Champions)        

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Great thread!

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