Thread Number: 76880
/ Tag: Other Home Products or Autos
Symbol of better living 1960 |
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Post# 1007374   9/16/2018 at 04:30 (2,048 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)   |   | |
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Post# 1007375 , Reply# 1   9/16/2018 at 05:00 (2,048 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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Seems to have been a 1950's promotional campaign for home builders, not name of a company per se. Idea was to build a large number of homes were nearly all if not most of mod cons and HVAC ran on electricity. Why may one ask? Pipe:
"In the 1950s, when the all-electric home-building campaign was launched, the process of making electricity was not as efficient as it is today. The utilities rushed to build electrical plants to streamline production, and as the cost of electricity decreased, homeowners were encouraged to consume more power. The more they used, the less they paid. " www.smecc.org/live_better... "By 1960, over 850,000 families were living in Gold Medallion Homes. Western areas of the U.S. that experienced a great deal of post World War II building will also be areas that have many Gold Medallion Homes: Los Angeles, Palm Springs, Phoenix, and Seattle." www.thespruce.com/gold-me... Great find Louis! Thanks for posting. One does have that GE toaster/oven, and it works a treat. Also have a GE Mobile Maid dishwasher (just finished unloading matter of fact), so that's me for you. |
Post# 1007376 , Reply# 2   9/16/2018 at 05:10 (2,048 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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If the housewife came into a darkened kitchen, presumably after the family had been out, who put that pie in oven what was nearly done?
Considering short shelf life of even refrigerated milk back then several quarts (all those glass bottles in fridge door shelf), seems rather excessive. If the home had electric radient heat in floor, why also need for baseboard units as well? That house had to be somewhere out in the southwest or maybe west. Few if anyone in NY area would use electric for heating if they could help it; even back in the 1950's. Rates were just too dear and it gets very cold here for several months per year. |
Post# 1007382 , Reply# 3   9/16/2018 at 07:02 (2,048 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)   |   | |
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Apparently it was a joint campaign of General Electric and Westinghouse.
dahp.wa.gov/historic-preservatio... Here's a Westinghouse video, I think it was already posted here some time, but it's nice anyway. ;-) |
Post# 1007393 , Reply# 5   9/16/2018 at 08:29 (2,048 days old) by DADoES (TX, U.S. of A.)   |   | |
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Post# 1007402 , Reply# 7   9/16/2018 at 09:38 (2,048 days old) by IowaBear (Cedar Rapids, IA)   |   | |
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I had an Aunt who lived in the country in Missouri and she had a house with electric ceiling heat. Of course this was interesting to me and I was disappointed that I couldn't see anything happening, like the glowing coils on a stove, LOL. (I was very young at the time.)
She didn't like it. She spent a lot of time at her kitchen table and said that her feet were always cold. |
Post# 1007410 , Reply# 9   9/16/2018 at 10:14 (2,048 days old) by ea56 (Cotati, Calif.)   |   | |
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Launderess you question the several quarts of milk on the refrigerator shelf, but that wasn’t unusal. We had a Milkman that delivered twice weekly 8 qts of milk, there were three kids in our family and we went through about a quart at every meal. My mom used to say that we filled up on milk.LOL
And as far as the pie being in oven when they came home in the evening from being out, well Milady most likely set the delayed start on the oven and put the pie in the oven before the family left on their outing. This would have been a great advertising point of the convenience of a new electric range. They even were making this point in electric advertising films as far back as the 30’s when delayed start ovens were first becoming available. I think that the example of the radiant heating wires being installed in the ceiling of the home early in the film may have been a different home than the one later on that showed the baseboard heater, because I doubt seriously that anyone would have installed both in same home. Although, it is possible that they may have chosen different heating types for individual rooms. This would have been a point to make that one could heat each indivdual room with electricity using the type of heating best suited to each room. In California these all electric homes were extremely popluar in the 50’s and 60’s, and highly sought after. It was thought to be the height of modern living, so this little promotional film is right on the money from my perspective of having lived during that time in California. In fact, when my husband’s family built a new home in 1962, they built a Gold Medallion Home, and the Marin County Independent Journal did a feature article on their new home. The ads for rentals and new homes used to prominately state the the home or apt. had an AEK=all electric kitchen, which everyone wanted. I enjoyed this little bit of history Louis, thanks for posting it. Eddie This post was last edited 09/16/2018 at 12:51 |
Post# 1007427 , Reply# 10   9/16/2018 at 12:24 (2,047 days old) by RP2813 (Sannazay)   |   | |
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Eddie -- as I read through your post, I remembered looking through the classified ads for rental apartments/homes and seeing "AEK," and then saw your mention of it further down. That abbreviation was prevalent back when I was hopping from place to place in my younger days.
I presumed GE was somehow associated with the film in the OP, as the town of Schenectady was referenced up front. |
Post# 1007438 , Reply# 11   9/16/2018 at 13:44 (2,047 days old) by ea56 (Cotati, Calif.)   |   | |
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The thing that I found the most ludicrous about the OP film was the construction worker spreading out that gingham tablecloth and plugging in that brand new GE electric perc at the job site. In those highly homophobic times that poor dude would have been hazed right off the job for being “light in the loafers” Now maybe if the “little woman” brought him lunch and stayed with him to have lunch and spread out the tablecloth, that may have been believable.
My Uncle Harold worked in construction in the 50’s and early 60’s and he brought a lunch pail and quart Thermos of coffee to work, the thought of a table cloth and electirc perc would have never crossed his mind. If Aunt Louise brought him his lunch, and I once went with her when she did this, they ate in the comfort of the car. Eddie This post was last edited 09/16/2018 at 14:06 |
Post# 1007464 , Reply# 12   9/16/2018 at 18:03 (2,047 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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Yes, can see a typical "large" post war family with several children needing all that milk; but one shown in film had just the one. *LOL* Besides am more than certain there was a "milkman" route (who didn't have them back then?) so it wasn't as if they needed to stock up for the duration.
Am confused; always thought radiant heat (water, electric, etc...) went into floors. This to take advantage of physics which tells us that heat rises. Why would anyone then put such heat in a ceiling? Or is the film actually showing the system going into floors? @Louis: Westinghouse and General Electric would push electric homes wouldn't they? More mod cons in a household that ran on electricity means increased sales of various large and small appliances. IIRC many power companies both before and after WWII (maybe even WWI) sold various electric appliances (washing machines, clothes irons, etc....) again to get demand up. In general: These films obviously lacked serious editing and or continuity; which is fine because they were basically PR/ad campaigns; not a documentary. In second film Louis posted the housewife is showing her friend the "laundry area" with a TOL Westinghouse Laundromat W&D set. Yet when showing off the powder room with heated mirror there is a Westinghouse FL (maybe combo unit) just to the side surrounded by built in cabinetry. |
Post# 1007471 , Reply# 13   9/16/2018 at 18:36 (2,047 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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But many new apartment buildings here in NYC both rental and condo/co-op are going with PTAC and or electric baseboards for HVAC, electric cooking(coils, ovens, induction cook tops, etc...), and laundry (washing machines and condenser/non-vented dryers).
Developers are doing this especially for rentals because it reduces cost of operating a building. Tenants are responsible for their own heat, and for whatever costs incurred by cooking. City government and or advocates for the "poor" decry such actions for many reasons. Most common is given high New York rates for electricity even a moderately cold winter can see monthly bills of several hundred. Worse some buildings mandate per lease that tenants must keep their heat on at a minimum temp basically 24/7. IIRC this is to deal with the physics of thermal heating; a cold apartment will such in heating from warmer units surrounding. |
Post# 1007483 , Reply# 14   9/16/2018 at 20:25 (2,047 days old) by appnut (TX)   |   | |
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The scene where they walk into the house in the evening and turn on the lights in the den, it's those fluorescent "offset" lights that shine up on the ceiling and reflect off the ceiling. My "other mother's" 1961 house across the street had that in her den. Naturally, when the house was bought and "remodeled", those lights were removed, but the cathedral ceiling in the den remained. It was a Reddy Killowatt Medallion House. It had gas for the patio and front sidewalk gas lights as well as gas for a clothes dryer and gas lighter in the fireplace. The house had a heat pump; a Westinghouse kitchen and Westinghouse Computer Control Laundromat pair in the laundry room for the Parade of Homes. The house also had a garage door opener. The original water heater may have been electric, but at some point in the 53 years, a gas one was installed. |
Post# 1007485 , Reply# 15   9/16/2018 at 20:48 (2,047 days old) by RP2813 (Sannazay)   |   | |
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Back in the '60s -- and maybe '70s until the first energy crisis hit -- PG&E was promoting the purchase of new appliances through a multi-media campaign. Most memorable were the billboards, one theme being "Don't be a dishwasher -- buy one." Another was something on the order of "Ice Follies of 1964" or whatever, depicting a woman trying not to spill as she placed trays into the freezing section of an old refrigerator, suggesting the purchase of a new frost free refrigerator with ice maker. Or maybe she was just trying to defrost it. My memory is hazy on that one
Eddie might remember some others. All I know is that we stuck with our '49 Westinghouse refrigerator until the early '70s and didn't get a dishwasher (a portable absolute BOL top load Frignature -- of course) until about then as well. Everybody had a newer refrigerator than we did. That held true for the '49 Westinghouse stove too -- up until 2008 to be exact. |
Post# 1007488 , Reply# 16   9/16/2018 at 21:04 (2,047 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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That used radiators or baseboards is that the boiler or boilers could be put to work soon as everything was hooked up, tested and approved. This meant workers in winter could have heat instead of a cold (or freezing) building.
Back on topic: While both are a sad sight today, in their heyday both General Electric and Westinghouse put out some great small and large appliances. GE also had a pretty reputable HVAC line including all sorts of oil and gas heating and hot water systems. This brochure from General Electric entitled "Everything Electrical, for the *Modern* home" shows the post war push for households to move on up. archive.org/stream/GeneralElectr... To put this in perspective well into the 1950's people were still using ice boxes for refrigeration, even in large urban areas long since wired for electricity. Homes and other buildings were still burning coal for heating and or hot water supply. |
Post# 1007491 , Reply# 17   9/16/2018 at 21:16 (2,047 days old) by RP2813 (Sannazay)   |   | |
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Yes, most memorably (even if not a "real" person), Alice Kramden. I remember one episode of "The Honeymooners" where she was ranting about the state of affairs in her kitchen and, referring to the ice box stated, "Oh, I forgot to defrost it," as she walked over to the box and reached underneath it to extract a large round pan full of water that she dumped into the sink.
I suppose Ed and Trixie had an actual refrigerator, as they were the standard to be judged by. |
Post# 1007494 , Reply# 18   9/16/2018 at 21:39 (2,047 days old) by ea56 (Cotati, Calif.)   |   | |
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We had a babysitter in Richmond, Calif. that still used an icebox. She had an early 40’s GE refrigerator and when it conked out she had her grandson, Shorty bring her old icebox back into the kitchen from her storage shed. This would have been about 1958-59, and believe it or not there was still an iceman that delivered the 50 lb. blocks of ice with the huge icetongs and I can remember him slinging those big blocks of ice into the top of that ice box. Mrs.Krenzer would scream at us whenever we opened the icebox up, “Shut that door, your making my ice melt and I’ll break your neck”. Neck breaking was her go to threat.
During the Summer my parents used to rent a log cabin in Chester, Calif. at the Saint Bernard Lodge in 1958 that had an icebox on the back porch and a great big wood cook stove in the kitchen. These antiquities didn’t phase either of my parents in the least, they had been part of both of their childhoods, and they actually enjoyed the nostalgia of it. Mom used to make great Apple Pies in a cast iron frying pan in that old wood stove. It was like “Little House on the Prairie”, LOL. Its one of my fondest memories of both my parents. Eddie This post was last edited 09/16/2018 at 22:14 |
Post# 1007502 , Reply# 19   9/16/2018 at 23:08 (2,047 days old) by RP2813 (Sannazay)   |   | |
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Family friends owned a bar on the main drag (the only drag?) there in the late '60s. They also had access to a cabin nearby on a Feather River tributary in the tiny hamlet of Seneca. All phones there were big wooden crank types and the directory with ring codes was on a single mimeographed sheet of paper. Maybe a dozen subscribers in all.
Back around 1980 I had a friend and co-worker who was a licensed pilot and four of us flew up to Chester for a couple of days. We slept in the woods by the airstrip and the mosquitoes sounded like giant dive-bombers. I had a scar for years from scratching one particular bite that would not stop itching.
I can't imagine getting into a single engine plane again, let alone sleeping in the woods without so much as a tent. |
Post# 1007508 , Reply# 20   9/17/2018 at 00:04 (2,047 days old) by ea56 (Cotati, Calif.)   |   | |
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Post# 1007516 , Reply# 21   9/17/2018 at 01:28 (2,047 days old) by RP2813 (Sannazay)   |   | |
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I can't remember the name of the bar. I do remember that it was on the far-ish west end of town in a sort of rustic commercial strip on the south side of the street. I don't think it was a free standing building, but I could be wrong.
Most likely any photos that might have provided clues were tossed before we moved (I had been storing them for ten years), but slides may still exist in round trays that hold 100 each. My sister took those to sort through so I'll inquire with her. |
Post# 1007520 , Reply# 22   9/17/2018 at 02:46 (2,047 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)   |   | |
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Post# 1007522 , Reply# 23   9/17/2018 at 02:56 (2,047 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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Post# 1007525 , Reply# 24   9/17/2018 at 03:18 (2,047 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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Imagine in 1950's being saddled with that huge barn of a place from the Victorian era! *LOL*
Though one would love those deep wash sinks, clearly that house was designed and built for a household with servants. That or at least one maid of all work who together with Madame (and perhaps a cook, and maybe a laundress) managed to keep things going. Mrs. Swenson was smart, she realized (or rather knew) what hard work it was keeping such a place, and took factory work instead. As noted in another thread to a large extent the "servant problem" that began post WWI, and grew after WWII was due to certain women finding better job choices outside of domestic work. Now one loves old Victorian homes much as some others; but only when fitted with every mod con possible. If Father had tried to saddle Mama with three deep sinks and a washer with a mangle in the 1960's, (or late 1950's) three guesses what would be the first thing she'd put through the wringer. *LOL* |
Post# 1007528 , Reply# 25   9/17/2018 at 04:36 (2,047 days old) by toploader55 (Massachusetts Sand Bar, Cape Cod)   |   | |
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Post# 1007546 , Reply# 26   9/17/2018 at 10:11 (2,047 days old) by pulltostart (Mobile, AL)   |   | |
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These all-electric homes were promoted by all three major appliance manufacturers, starting in the very late 1950's, I believe. They each had their spokesperson - for GE there was Ronald Reagan, Westinghouse had Betty Furniss, and Whirlpool had Fran... and I forget her last name. It all played on how good life was and how a better life was possible if you possessed the right things.
The manufacturers had learned to rely on two bullet points: materialism (by the consumer) and planned obsolescence (by the manufacturer).
lawrence |
Post# 1007557 , Reply# 27   9/17/2018 at 10:57 (2,047 days old) by ea56 (Cotati, Calif.)   |   | |
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I loved the “Mrs. Swenson” video! The fuses blowing when she was vacuuming, or the TV was plugged in reminded me of the old places I rented in the 70’s. And the Dr. coming to the house at 3:00AM is just how it used to be. Our family doctor, came to the house all the time on off hours if one of us was sick. When I had Rheumatic Fever, he came every day, and he saved my life and my heart. Because of his excellent care I reached adulthood with no damage to my heart valves.
Lots of families made these kinds of improvements to old homes in the 50’s, if they could afford it. And I’m sure you must have noticed all of the appliances that were connected to the overhead light sockets before the remodel. At least thats one thing I never had to contend with in those old apts. I rented in the 70’s. Thanks for posting it. And BTW, the as Eddie Toploader55 said, the actress that played the daughter was in “Dobie Gillis”, she is Shelia James, a good Democrat who was one of our Congresswomen from Southern California in the past, and she did a great job too. Eddie This post was last edited 09/17/2018 at 14:09 |
Post# 1007566 , Reply# 29   9/17/2018 at 11:51 (2,046 days old) by RP2813 (Sannazay)   |   | |
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Post# 1007567 , Reply# 30   9/17/2018 at 12:00 (2,046 days old) by ea56 (Cotati, Calif.)   |   | |
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thanks for the clarification about Sheila Kuehl. I should have taken the time to Google her, and I went by her professional actors name in the credits. I knew as I was writting it that she the name didn’t sound right, sorry, my bad. And i was wrong about her being a Congresswomen, you are correct, she was State Assmebly Member, and an excellent one at that. Sometimes I need to slow down in my enthusiasm, LOL, but I wasn’t all wrong.
Eddie |
Post# 1007598 , Reply# 31   9/17/2018 at 17:55 (2,046 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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Reminds one of similar seen in countless 1950's through 1970's films or television shows.
Those old Victorian or Edwardian barns usually occupied by one or more elderly persons (spinster sisters, spinsters, old widows, etc....) who moved into the place not long after it was built and or perhaps their parents had the place built. Either way the layouts always bothered me; all those doors, walls and such gave a closed in feeling. That and in no small number of cases who knows what was in the cellars. Vampires, ghosts, the grave of a (now long) missing spouse, maybe a few others such as traveling salesmen.... *LOL* You know like that Cary Grant film "Arsenic and Old Lace". |
Post# 1007607 , Reply# 32   9/17/2018 at 18:51 (2,046 days old) by RP2813 (Sannazay)   |   | |
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LOL Eddie! You remembered the important stuff!
Both of the misstatements you pointed out flew right by me. I thought I was just adding to what you had posted, and didn't realize what I had written about her was different from what you had.
Steve, I'm all over six outlets in every bedroom! The living room at our new house has a grand total of three outlets, and that really limits what furnishings can go where. |
Post# 1008061 , Reply# 33   9/21/2018 at 06:59 (2,043 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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Is many, many, *many* buildings are old (anything from 1960's to before WWI) and unless upgraded have limited electrical supply. Things like barely 100 amps and even then often glass fuses.
Even when switched over to circuit breakers apartments often have few electrical outlets. Maybe one or two for kitchen area (with per recent post war (IIRC) code at least one 20amp circuit for fridge or whatever), and another near window for AC. Of course many of these apartment buildings were built a fridge and maybe radio were the largest drawing electrical appliance most had. Some didn't even have the former and still were using ice boxes. In any event this lack of outlets often means extension cords and power strips galore in order to accommodate the vast amount of electric appliances and gadgets most of us have today. Sadly people also do not heed warnings about overloading such things and or running extension/power cords under carpeting/rugs or whatever. |
Post# 1008124 , Reply# 35   9/21/2018 at 22:48 (2,042 days old) by gansky1 (Omaha, The Home of the TV Dinner!)   |   | |
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I don't wanna become a sour, beaten, worn-out kitchen drudge. Because you won't love a drudge, and the children won't.
Noticed this on a house yesterday, don't see many of the medallions anymore. |
Post# 1008134 , Reply# 36   9/22/2018 at 04:16 (2,042 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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Post# 1008135 , Reply# 37   9/22/2018 at 04:19 (2,042 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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Post# 1008136 , Reply# 38   9/22/2018 at 04:44 (2,042 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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Post# 1008137 , Reply# 39   9/22/2018 at 04:48 (2,042 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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GE showing off an electrical house of 1915!
Notice subtle difference of just two decades. The middle class (or better off if you will) housewife/household of 1915 even with electricity and mod cons still relies upon servants. Meanwhile by 1935 Madame is firmly in control of her own home with not a domestic in sight. |
Post# 1008152 , Reply# 40   9/22/2018 at 08:22 (2,042 days old) by turquoisedude (.)   |   | |
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Post# 1008430 , Reply# 42   9/24/2018 at 18:23 (2,039 days old) by Launderess (Quiet Please, There´s a Lady on Stage)   |   | |
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Back then, which one always flips around to "what would you have put in a larger one"?
Frozen foods had been around since 1924 or so, but mostly limited to commercial use. People didn't like the taste of the stuff (things were frozen too slowly resuting in formation of ice crystals), so there wasn't a huge market. It wouldn't be until WWII when a shortage of canned goods (tin was needed for war effort), and so many women working and the miitary that frozen foods started taking off. Real changes came post WWII such as the arrival of Swanson's frozen "TV" dinners. |
Post# 1008450 , Reply# 43   9/24/2018 at 19:17 (2,039 days old) by Supersuds (Knoxville, Tenn.)   |   | |
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Post# 1008452 , Reply# 44   9/24/2018 at 19:25 (2,039 days old) by Unimatic1140 (Minneapolis)   |   | |
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