When half of the reviews are essentially negative, that must mean something.

'Wolfie' is merely copying the Bosch Universal mixer. And based on the impossibly-low price, I have to presume - in looks only. Suspect it has little chance of performing well or giving any sort of long life, that the Bosch, or the KitchenAid for that matter, have proven to do over the many years of their availability. With its ridiculously-small Speed & Timer buttons, it looks like a nightmare merely to set-up the operating parameters - or simply shut it off. Incredibly stupid design - but clearly cheap to manufacture.

There's a lot to recommend the design of the Bosch; but as with most things in life worth owning: You get what you pay for. One needs to buy the real deal; not some flimsy copycat machine.  Purchasing this type of "design", merely perpetuates the race to the bottom.

I have only used a mixer of this style once, years ago.  It was a built in Nutone, we made a (boxed) angel food cake, it was a lot of fun and I do remember it being one of the highest and lightest boxed angel cakes I'd ever seen.  

Amy and Eric are entertaining, much in the same way Ron Popeil, etc. were in their time.  Much of their current video offerings are more akin to home-shopping and a hoarder's-how-to  than actual cooking knowledge.   She must slowly be filling her house with kitchenware and cooking doo-dads, given to her "for review" by vendors who simply want to increase sales.  The formula works because the boxes keep coming.  She's an attorney, IIRC, so no dummy and has figured out how to get most of her collecting hobby for free.  Someday Marie Kondo will pay her a visit, sending both of their ratings soaring.