Thread Number: 78877
/ Tag: Ranges, Stoves, Ovens
Today's "off-brands" and lesser-seen appliance names |
[Down to Last] |
|
Post# 1028520 , Reply# 1   3/31/2019 at 09:15 (1,824 days old) by cfz2882 (Belle Fourche,SD)   |   | |
Checkrate/Likes
 
     
-1996 WP AC-still genuine made in USA at this point... |
Post# 1028528 , Reply# 2   3/31/2019 at 11:11 (1,824 days old) by petek (Ontari ari ari O )   |   | |
Checkrate/Likes
 
1    
RCA, Westinghouse, Bell and Howell, and Polaroid all defunct companies where the names were purchased and are licensed out to lord knows who. Thing to is that the name may be licensed to a particular manufacturer in one country and another in another.. hence you have totally unrelated products bearing the same name being sold around the world.
|
Post# 1028539 , Reply# 3   3/31/2019 at 13:01 (1,824 days old) by goatfarmer (South Bend, home of Champions)   |   | |
Checkrate/Likes
 
1    
|
Post# 1028676 , Reply# 4   4/1/2019 at 16:52 (1,823 days old) by Whatsername (Denver, CO)   |   | |
Checkrate/Likes
 
     
|
Post# 1028923 , Reply# 5   4/4/2019 at 10:10 (1,820 days old) by Volvoguy87 (Cincinnati, OH)   |   | |
Checkrate/Likes
 
3    
Resurrect a defunct brand name, people will recognize it & think it's the same good quality brand they had years ago. In reality, it's just a name slapped on whatever's cheap to make.
WCI did it for years. They would buy out a company, build the cheapest design in the portfolio, and slap the latest brand on it. Once customers realized their "Frigidaire" doesn't have the same guts as the good Frigidaire they had before, they would switch brands. If the company switches the name, but keeps the same cheap guts, they can get the same customer to buy the same junk again, not realizing it's all a shell game. WCI did this for years. Buy a failing company with a respectable brand name, build cheap junk but apply the respectable brand until customers get wise, then mostly retire the brand and move on to the next one, but keep using the same cheap guts. The reason why the Frigidaire brand never disappeared, like Kelvinator, Philco, or Westinghouse, is likely because it was the last brand to be acquired by WCI. Dave |
Post# 1028926 , Reply# 6   4/4/2019 at 10:28 (1,820 days old) by DE409 (Maryland)   |   | |
Checkrate/Likes
 
1    
Badge engineering. GM did it with cars. Think your Buick Century was any different inside than a Chevy Citation? |