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Thread Number: 79979
/ Tag: Detergents and Additives
POD 7-22-19 Dash Ad with Weird Early 50s Setting |
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Post# 1039073 , Reply# 1 7/22/2019 at 09:59 (1,738 days old) by joeekaitis  (Rialto, California, USA) |
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Post# 1039094 , Reply# 2 7/22/2019 at 15:06 (1,738 days old) by joeekaitis (Rialto, California, USA) |
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Reminiscent of Poly Clean Self Service Dry Cleaning ads
I mean, doesn't everyone dress for an evening on the town when they go to the combo laundromat/dry cleaners?
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Post# 1039108 , Reply# 3 7/22/2019 at 20:06 (1,738 days old) by DaveAMKrayoGuy (Oak Park, MI) |
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Post# 1039123 , Reply# 5 7/23/2019 at 00:25 (1,737 days old) by Supersuds (Knoxville, Tenn.) |
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Some other low-sudsing detergents were AD from Colgate-Palmolive, Spin, Vim (tablets) from Lever Bros., and Salvo tablets from P&G. The tests from consumer magazines I remember seeing usually ranked the low-sudsing detergents behind the top-rated high-sudsers, like Tide. Maybe someone will remember from actual experience or magazine testing if Dash was truly any better than its competition.
As for the implied dissing of other P&G products, this seems to have been standard practice. All of their Cheer, Oxydol, Gain, Bold, or Salvo ads made them sound like the greatest washday breakthroughs in history. They couldn't all be right. As I recall, P&G believed in pitting its "brands" against each other and letting them fight it out for market share. Cheer had the built-in bluing, Oxydol had oxygen bleach, Gain had strong scent and "micro-enzyme action," Bold had the fabric softener, etc. -- they all had something a little different to sell. Duz (after it ceased being a soap) and Bonus didn't talk about cleaning so much as their "free" dishware and towels. They really tried to differentiate their products, unlike today where one brand like Tide or Dawn is expected to have endless variations to please everybody. | ||
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Post# 1039181 , Reply# 6 7/23/2019 at 14:31 (1,737 days old) by jamiel (Detroit, Michigan and Palm Springs, CA) |
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Post# 1039193 , Reply# 7 7/23/2019 at 17:10 (1,737 days old) by earthling177 (Boston, MA) |
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Yup, I expect(ed) the internal competition, that was par for the course at P&G, what I was wondering was if the general public was aware of it and their opinions about it if any. | ||
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