Thread Number: 85027  /  Tag: Ranges, Stoves, Ovens
Swedish Kitchen Advert - 1973
[Down to Last]'s exclusive eBay Watch:
scroll >>> for more items
Post# 1095000   10/28/2020 at 21:27 by Davey7 (Chicago)        

Hope this hasn't been shared before - a 1973 cinema* ad film for Kalmarkök with Höganäs tile and Kockums appliances. The epitome of Swedish 70's kitchens (though the integrated side by sides are pretty much standard) with a range without solid elements and a rotisserie - and the freezer is frostless.

Kalmarkök and Kockums are no longer, as far as I can tell, still in those businesses. Höganäs made the tiles for the Sydney Opera House and is still in business and there are still Höganäs tile products.

*No tv advertising until more recent times.


Post# 1095005 , Reply# 1   10/28/2020 at 21:37 by Ultramatic (New York City)        

ultramatic's profile picture



Love it! That stove is really advanced. And they even has a version of "Harvest Gold". Thanks for posting!

Post# 1095015 , Reply# 2   10/28/2020 at 22:17 by Davey7 (Chicago)        

Glad you liked it!

They had a really deep green and deep orangy red (with the burnt edges) that was more popular than the gold. Powder blue was a bathroom fixture color in the 60's there.

Here's another advert, or commercial if you prefer, set in what (which I think IS - with different appliances) looks like the same kitchen (random find too). For cake mix.


Post# 1095016 , Reply# 3   10/28/2020 at 22:21 by Davey7 (Chicago)        

Here's one with the green appliances (I think they are Husqvarna - iirc the range with the floating control panel is theirs) - also a lot less theatrical.


Post# 1095055 , Reply# 4   10/29/2020 at 12:14 by foraloysius (Leeuwarden, Friesland, the Netherlands)        

foraloysius's profile picture
Thank you! Wonderful ads! I noticed there are way more Swedish ads on Youtube.

Here is a funny one for Futurum appliances. They became pretty famous for a while in Europe for their range hoods. Didn't know they made other products too.

Post# 1095056 , Reply# 5   10/29/2020 at 12:17 by foraloysius (Leeuwarden, Friesland, the Netherlands)        

foraloysius's profile picture
I love this ad too. Husqvarna laundry appliances were relabelled AEG products at that time.

Post# 1095067 , Reply# 6   10/29/2020 at 14:04 by beehiveboy (Northamptonshire, England )        

beehiveboy's profile picture
Ughh! She came in from shopping and made that cake without washing her hands!!

Post# 1095068 , Reply# 7   10/29/2020 at 14:10 by foraloysius (Leeuwarden, Friesland, the Netherlands)        

foraloysius's profile picture
Geez, it's a commercial. Every second counts in those. Every resemblance to reality is purely coincidental.

Post# 1095073 , Reply# 8   10/29/2020 at 14:30 by vacbear58 (Sutton In Ashfield & London UK)        
Detergent Commercial 1972

vacbear58's profile picture
Thank you for posting the ads, I have really enjoyed watching them.

The thing that struck me about the one with the lady making a cake was that she seemed somewhat mature for the clothing but thats a small point - that certainly is a wonder cake mix.

I found this one for Luvil detergent, I would love to know more about the washing machine :)

Post# 1095074 , Reply# 9   10/29/2020 at 14:39 by vacbear58 (Sutton In Ashfield & London UK)        
Kitchens 1969

vacbear58's profile picture
I was surprised by the style of the cabinets prenented in the earlier kitchen adverts, these would have been much more as I would have expected. This may be a selection of mnaufacturers as the orange kitchen towards the end is UK Hygena with, I think, a Leisure sink. Just after appears to be some sort of microwave

Post# 1095075 , Reply# 10   10/29/2020 at 14:42 by vacbear58 (Sutton In Ashfield & London UK)        

vacbear58's profile picture
I also liked this one even if I did not understand one word. Talk about making the model appropriate to the market :)

Who would have thought there would be over 94,000 views in just under a year :)

Post# 1095076 , Reply# 11   10/29/2020 at 14:51 by beehiveboy (Northamptonshire, England )        

beehiveboy's profile picture
@foraloysius that’s my English tongue in cheek humour, please don’t take it seriously ;-)

Post# 1095077 , Reply# 12   10/29/2020 at 14:54 by vacbear58 (Sutton In Ashfield & London UK)        
1970s bathrooms

vacbear58's profile picture
What were we thinking!

Post# 1095078 , Reply# 13   10/29/2020 at 14:56 by Iheartmaytag (Wichita, Kansas)        

iheartmaytag's profile picture
I like the changeable panels on the cabinets.
I, of course couldn't understand a word, I pressed a button and I think I bought a Volvo.

Post# 1095080 , Reply# 14   10/29/2020 at 15:04 by foraloysius (Leeuwarden, Friesland, the Netherlands)        
Reply# 8

foraloysius's profile picture

That washing machine looks like a Cylinda, Asea or Skandiluxe one. I remember a Turnamat style machine from them. With the buttons you can adjust the programmes, one for water level, one for tumble rythm and another one for something I forgot.

Post# 1095081 , Reply# 15   10/29/2020 at 15:07 by foraloysius (Leeuwarden, Friesland, the Netherlands)        

foraloysius's profile picture
As it was your only comment to those videos I thought it was a bit rude. But never mind, misunderstandings happen.

Post# 1095082 , Reply# 16   10/29/2020 at 15:20 by vacbear58 (Sutton In Ashfield & London UK)        

vacbear58's profile picture

I seem to recall seeing a machine branded Asea-Cylindia but it could be I am talking out my asea :)

It looks like a great machine, sadly there are huge gaps in my knowledge is some European brands

Post# 1095085 , Reply# 17   10/29/2020 at 15:29 by foraloysius (Leeuwarden, Friesland, the Netherlands)        

foraloysius's profile picture
This Cylinda comes close I think.

Post# 1095087 , Reply# 18   10/29/2020 at 15:37 by vacbear58 (Sutton In Ashfield & London UK)        

vacbear58's profile picture
Thank you louis, it looks like a very stylish machine :)

Post# 1095093 , Reply# 19   10/29/2020 at 15:51 by foraloysius (Leeuwarden, Friesland, the Netherlands)        

foraloysius's profile picture
You're welcome!

I personally like this one even better, I have a soft spot for toploaders. I can't stop watching this video! lol

Post# 1095094 , Reply# 20   10/29/2020 at 15:54 by jamiel (Detroit, Michigan)        

Y'know, it's interesting how remarkably universal deployment of technology was in high-income, spacious countries (i.e. Scandinavia/North America/Australia) was in the '70s....other than style, really little separated these (very slightly aspirational) views of suburban life from a similar US or Canada P&G ad from the same year. I remember going to an automotive styling exhibition in Stockholm 20 or so years ago and observing the similarities in Northern Europe auto culture to US auto culture...local cars (Volvo/Saab) were quite large compared to southern Europe cars...people were big, cars were big, houses were big.

About 15 years ago, there was an interesting article in either the Wall Street Journal or one of the other US business magazines talking about the consolidation the appliance manufacturing in Europe, and stressing how different country-by-country range designs were (as you see here, huge US-scaled stoves in Scandinavia; smaller stoves in the UK with weird side-wall heating elements, etc etc etc).

Post# 1095108 , Reply# 21   10/29/2020 at 18:49 by Davey7 (Chicago)        

So the Idékök video is in fact from a kitchen trade show and they do talk about German and British kitchen manufacturers. Sweden used to have a big appliance branch - like Futurum fans and Cylinda. I'm surprised that nobody commented on the Kupol (aka Cupula) Microwave from Husqvarna towards the end - it was a total luxury item and was available on a teak trolley for tableside nuking.

Kronfågel is, obviously, chicken and still available. She's shilling frozen direct to the oven meals and drumsticks and such.

Here's a video for the "Idea House" from '75 - sponsored by the magazine "Vi i Villa" (essentially "we in villas" - in Swedish terminology a villa is a single-story ranch house, which most Swedes who live in a newer house live in, a house with be more compact and maybe older and a floor and a half, though both are fairly interchangeably used). Its an old house in a Stockholm suburb renovated through sponsors so it's the latest in trendy furniture and appliances (notice the glass free-standing fireplace in one room). "Check your local paper for listings, entry is free!"

Here's one for "Andy" a cleaning product:

And one for "Witch" metal polish:

T-spirit (looks like it's for everything - from window washing to car windshield washer fluid):

And Florence Hendersons little know post "Song of Norway" scandinavian tv work?


Post# 1095174 , Reply# 22   10/30/2020 at 11:07 by vacerator (Macomb, Michigan)        
Tv air time

in Sweden must have been inexpensive for such long commercials. Befoe Husqvarna was quired by Electrolux too.

Post# 1095228 , Reply# 23   10/30/2020 at 21:49 by Davey7 (Chicago)        
No TV ads back in the 70's...

No TV time, they didn't have ads on tv back them. These were all "cinema" ads (or instructional films/reports in some cases). Sweden had two channels, Kanel 1 (channel 1) and TV 2, yes, that's what they are called. TV adverts didn't come until TV3 & TV4 (commercial channels) circa 1990+/- which was cable and broadcast.

Here's another for cheese! "Mail in the coupon for recipes"

This one will probably interest you cleaning product lovers; quasi-reportage style ad showing the MEN doing the housework!

Meat at Konsum (Consume - the cooperative grocery store - Domus is their department store/hypermarket brand) - the party at the end is groovy

OK Bensin (OK Petrol) - portraying the advantages of self-service gas stations

And Jazz legend Monica for Lux Soap

And the best for last, about ten years earlier, at the start of the 60's with Sweden's biggest pop-star (the Beatles opened for HER on their first tour of Sweden), cover-girl for Swedish tabloids and one time girlfriend of James Garner, Lill-Babs, aka Barbro Svensson.

Post# 1095752 , Reply# 24   11/4/2020 at 06:46 by vacbear58 (Sutton In Ashfield & London UK)        

vacbear58's profile picture
Interesting to see an ad for a product I actually recognise.

These are still sold in the UK althugh I tend to buy the mini versions which are not as healthy as the traditional version.

Forum Index:       Other Forums:                      

Comes to the Rescue!

The Discuss-o-Mat has stopped, buzzer is sounding!!!
If you would like to reply to this thread please log-in...

Discuss-O-MAT Log-In

New Members
Click Here To Sign Up.

Discuss-o-Mat Forums
Vintage Brochures, Service and Owners Manuals
Fun Vintage Washer Ephemera
See It Wash!
Video Downloads
Audio Downloads
Picture of the Day
Patent of the Day
Photos of our Collections
The Old Aberdeen Farm
Vintage Service Manuals
Vintage washer/dryer/dishwasher to sell?
Technical/service questions?
Looking for Parts?
Website related questions?
Digital Millennium Copyright Act Policy
Our Privacy Policy