Translation Request - Old Persil Commercial

Launderess, as you may know many vintage machines like the AEG in question were based on earlier machines, when biological detergents were not a thing.
But starting from the late 60s early 70s you started to see enzymes being implemented in detergents
Before "complete" detergents you had enzymatic presoaks to do a separate procedure eventually.
AEG machines, I mean the real actual AEG's (not Zanussi) such as Clara, Regina, Bella and so forth were still based on machines of old that actually relied more on temperatures hence oxygen (perborate) in detergents, many house makers still relied in a good oxygen laden "kochwäsche" rather than those fancy modern enzymes, those machines have a multiple series of elements pulling 3kwh, my claras both Clara of the 70s and the later Clara SL would heat water to 90°c in a matter of 20-25 minutes tops, and the actual main wash progress mostly at the hot temperature, and pretty quickly, they start heating and just progress.
That is if non bio button is activated.
If activated, the bio button exclude one series of elements until it reaches the program number 3 IIRC, meaning that you get an actual slow increment in temperature and a pretty long enzymatic phase, until a certain point when it starts using all the elements and reaches the desired temperature.
The BIO button started being included only from late 60s.
Other machines like my Zerowatt instead had a very long prewash. A Bio prewash.
Others like Candy SA98 had an automatic biological soak as part of the wash, it could be timed up to 12hrs, she would start and heat to 45°c and then based on how much soak time you set she would stay on soak and then proceeded with the wash.
That is how the prewash became just a thing to remove the biggest soil, but all the action now shifted to the main wash only.
AEG though were very versatile, they would adapt to every washing habit.

Pre wash in AEG was always very brief, beside the bio button AEG such as those we are talking about also had a separate soak program. They would fill at a very high level, they would heat water to 40 tumble for awhile and then just stay there, until you put in on spin and proceed with the desired program
That gave whoever was charged with the laundry total freedom of doing things the way they wished.
You could get a eparate presoak and proceed with the normal fast heating boilwash.
You could do just a brief prewash and go on with the fast heating boilwash.
Or use a product like Ariel and do just one main wash with an enzyme phase by pressing the bio button.
Very versatile machines


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Post# 1103368 1/6/2021 at 07:33 (1,198 days old) by Launderess (Quiet Please, There´s a Lady on Stage)
Checkrate/Likes My German isn't this good, but am dying to know what those penguins are singing. LOL While we're at it... What are all these dirty and unhappy household furnishings going on about? Hauptwaschgang?

Post# 1106786 , Reply# 1 2/4/2021 at 18:46 (1,169 days old) by Kenmoreguy89 (Valenza Piemonte, Italy- Soon to be US immigrant.)
Checkrate/Likes Hauptwäschgang, main wash cycle, meaning that you don't need prewash with Ariel. Lady says you don't need to pre soak or prewash. Indeed it shows a dispenser from an AEG, like the one I have, and she puts the powder in thee upper section that holds the powder for the main wash, powder for prewash is put in the other section that is a direct funnel-hole to the tub and fill for prewash is made thanks to a pipe directly connected to the outer tub. Of what the penguins are singing I just understand a few words.

Post# 1106825 , Reply# 2 2/5/2021 at 01:24 (1,169 days old) by Launderess (Quiet Please, There´s a Lady on Stage)
Checkrate/Likes And I thank you! Once won a NOS huge canister of Ariel on eBay from a German seller years ago now. Sadly cost to ship was so high he backed out of sale saying it was just too much bother, so that was that. With a profile wash that began with cold and gradually heated to warm, hot or boiling can see why Ariel was recommended for main wash. That is how we do things today. In fact most European front loaders seemed to have removed pre-wash as part of "normal" cycle some time ago. Pre-wash or soak may be an option, but there too think it is going way of Dodo. Thanks again!

Post# 1106829 , Reply# 3 2/5/2021 at 03:58 (1,169 days old) by mrboilwash (Munich,Germany)
Checkrate/Likes IIRC the first generation of Ariel in Germany was marketed as a prewash or presoak product only just like Burnus (a pancreas based enzyme soak patented in 1914). Hence the emphasis on "Hauptwäsche" in the commercial because now it was possible to use Ariel for the whole washing process. It was still limited to 60 °C for a long time. I think it wasn`t before the early 1980s when Ariel was aggressively advertised for the whole wash, from now on you didn`t have to buy a separate product for boil washing anymore. Don`t know why they were so obsessed with 60 °C in their early days, of course the enzymes denature at hotter temperatures but it really doesn`t matter in cold start washers which were the norm here.

Post# 1106830 , Reply# 4 2/5/2021 at 04:14 (1,169 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)
Checkrate/Likes Perhaps it has to do with the British market where hot and cold fill machines were available. Filling for a boil wash would be done with hot water I presume, which would kill the working of the enzymes immediately.

Post# 1106834 , Reply# 5 2/5/2021 at 06:45 (1,168 days old) by Kenmoreguy89 (Valenza Piemonte, Italy- Soon to be US immigrant.)
Checkrate/Likes *Prewash on older machines.* Launderess, as you may know many vintage machines like the AEG in question were based on earlier machines, when biological detergents were not a thing. But starting from the late 60s early 70s you started to see enzymes being implemented in detergents Before "complete" detergents you had enzymatic presoaks to do a separate procedure eventually. AEG machines, I mean the real actual AEG's (not Zanussi) such as Clara, Regina, Bella and so forth were still based on machines of old that actually relied more on temperatures hence oxygen (perborate) in detergents, many house makers still relied in a good oxygen laden "kochwäsche" rather than those fancy modern enzymes, those machines have a multiple series of elements pulling 3kwh, my claras both Clara of the 70s and the later Clara SL would heat water to 90°c in a matter of 20-25 minutes tops, and the actual main wash progress mostly at the hot temperature, and pretty quickly, they start heating and just progress. That is if non bio button is activated. If activated, the bio button exclude one series of elements until it reaches the program number 3 IIRC, meaning that you get an actual slow increment in temperature and a pretty long enzymatic phase, until a certain point when it starts using all the elements and reaches the desired temperature. The BIO button started being included only from late 60s. Other machines like my Zerowatt instead had a very long prewash. A Bio prewash. Others like Candy SA98 had an automatic biological soak as part of the wash, it could be timed up to 12hrs, she would start and heat to 45°c and then based on how much soak time you set she would stay on soak and then proceeded with the wash. That is how the prewash became just a thing to remove the biggest soil, but all the action now shifted to the main wash only. AEG though were very versatile, they would adapt to every washing habit. Pre wash in AEG was always very brief, beside the bio button AEG such as those we are talking about also had a separate soak program. They would fill at a very high level, they would heat water to 40 tumble for awhile and then just stay there, until you put in on spin and proceed with the desired program That gave whoever was charged with the laundry total freedom of doing things the way they wished. You could get a eparate presoak and proceed with the normal fast heating boilwash. You could do just a brief prewash and go on with the fast heating boilwash. Or use a product like Ariel and do just one main wash with an enzyme phase by pressing the bio button. Very versatile machines

Post# 1106835 , Reply# 6 2/5/2021 at 07:03 (1,168 days old) by Kenmoreguy89 (Valenza Piemonte, Italy- Soon to be US immigrant.)
Checkrate/Likes

Post# 1106841 , Reply# 7 2/5/2021 at 08:21 (1,168 days old) by Kenmoreguy89 (Valenza Piemonte, Italy- Soon to be US immigrant.)
Checkrate/Likes I guess that the 60°c advice was a way to make sure Ariel worked as supposed no matter what machine type you had. It's from 1968 so sure would have ended up in homes of people owning am older model or a constructa k3- k5 etc... all those machines of old heat up so quickly and have 3-4kwh heating element and no bio of any sort. In my opinion that was not the best way to advertise but they should have mentioned that if your machine offer a bio function you should use it...

Post# 1106844 , Reply# 8 2/5/2021 at 08:41 (1,168 days old) by Kenmoreguy89 (Valenza Piemonte, Italy- Soon to be US immigrant.)
Checkrate/Likes En Français 1969 View Full Size

Post# 1106933 , Reply# 9 2/5/2021 at 17:36 (1,168 days old) by Launderess (Quiet Please, There´s a Lady on Stage)
Checkrate/Likes Enzymes require time to work effectively. This is one reason why industrial or commercial laundries often still stick with tried and true use of chemicals to remove soils and stains. When total cycle time is 30-40 minutes which includes five or more changes of water there isn't time for waiting for enzymes to work. On premises laundries and or where a place decides they would rather go with enzymes (thus need to program machines to increase bath times for the stuff to work) is another matter. One thing about using enzymes is that they allow effective soil and stain removal at lower temperatures. Places doing hospital laundry in UK long got out blood by using nothing more than soap, perborate bleach and silicates. Of course they did washing at temps at or > 160F to get things going, but there you are... In USA many of the first enzyme products for laundry were pre-soak products. Biz and Axion were most commonly known, but Amway had Tri-zyme and there were others. Axion pretty much vanished (but IIRC it has come back as a bargian brand detergent). Biz morphed into an "all fabric" bleach what was "energized" and could be added to wash. For tough stains you still were advised that pre-soaking might be best.

Post# 1107089 , Reply# 10 2/7/2021 at 03:24 (1,167 days old) by mrboilwash (Munich,Germany)
Checkrate/Likes Did some research on first generation "Vollwaschmittel" with enzymes. Not all of them were restricted to 60 °C. Henkel`s first one with enzymes called "Fakt" also from 1968 the same year as Ariel transformed form a soak to a complete detergent was advertised as particularly strong at 60 but it was an all temperature detergent (back then 30-60-95) right from the beginning. Two years later "Persil 70" got enzymes, too. Henkel allegedly waited until they could improve the new technology to perfection to introduce it in their TOL brand. Persil 70 was intended for all temperatures just like any Persil version before. Here`s an Ariel spot at 7:10 when they finally gave in to the German market conditions, from then on it was an all temperature detergent: The washer in the background seems to be a Zanussi sourced Privileg. This Persil spot emphasizes their product as an ideal solution for everything: