Thread Number: 9112
Soap Companies and Washer Companies |
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Post# 169979 , Reply# 3   11/27/2006 at 07:35 (6,353 days old) by jamiel (Detroit, Michigan and Palm Springs, CA)   |   | |
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These are pretty clearly promotional tie-ins which are governed more by a contract between the soap company and the washer co. P&G and Tide pretty much locked up the automatic washer space except for frontloaders, which went with All (which was part of Monsanto until about 1957, when they sold it off to Lever Brothers---too expensive to sell when that was your only product...AstroTurf was another 15 years away!). Monsanto had developed the low-foaming surfactants which worked well in the f/l, and it allowed Lever to dominate a small subset of the detergent market (i.e. controlled suds)...so Lever dominated controlled suds and liquid (Wisk) and was an also-ran in heavy duty powders (Rinso), P&G dominated heavy duty powders (Tide/Cheer), and Colgate-Palmolive only had Fab until mid-60s when they did Cold Power and cornered that side of the market. |
Post# 169999 , Reply# 4   11/27/2006 at 10:16 (6,353 days old) by northwesty (Renton, WA)   |   | |
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If that is the same Monsanto as that synthetic bovine growth hormone and nutra-sweet, they have been busy. Didn't know they did soap too. |