Thread Number: 91451  /  Tag: Ranges, Stoves, Ovens
Swedish kitchen adverts part 2
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Post# 1159685   9/17/2022 at 02:59 (581 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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We start with another Electrolux ad, this one is about the Electrolux home service.










Post# 1159697 , Reply# 1   9/17/2022 at 06:09 (581 days old) by gizmo (Victoria, Australia)        

Thanks for posting Louis, that is a great video.

At 5:45 the washing machine is branded Elux-Miele!


Post# 1159698 , Reply# 2   9/17/2022 at 06:33 (580 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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It appears that I posted this same video a few weeks ago to in part 1. There are two channels with Swedish ads, Teknik 2000 and Svensk Nostalgi. Totally forgot about that while I watched the full video back then. Age and Nutrasweet! lol

Yes, an Elux-Miele indeed. Nowadays Electrolux is the much bigger company, back then not yet I guess.



Post# 1160229 , Reply# 3   9/23/2022 at 15:07 (574 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
One year later

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With the "DISK o TVÄTT o MAT".






Post# 1160230 , Reply# 4   9/23/2022 at 15:14 (574 days old) by bradfordwhite (central U.S.)        
lol

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When your dishwasher breaks.

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Post# 1160288 , Reply# 5   9/24/2022 at 08:08 (573 days old) by vacerator (Macomb, Michigan)        
My grandma used to say

"You need double the dishes with a dishwashe". Back then only one aunt had one, and they had 7 kids, so they needed double sets anyway. Her early 60's Kitchen Aid wasn't that big. Her Tappan 400 double gas ovens had as much space. It'd take the woman in the video a week to wash all those with a small machine.

Post# 1160964 , Reply# 6   10/2/2022 at 18:44 (565 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Milda Margerine

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"I Love Mondays"





Loving the double Electrolux fridge/freezer :)


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Post# 1161019 , Reply# 7   10/2/2022 at 22:57 (565 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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Possibly two fridges. I know newer kitchens had two double door fridges next to eachother.

I like the stove/cooker too.


Post# 1161159 , Reply# 8   10/5/2022 at 02:50 (563 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
Husqvarna 1965

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The two frontloaders and the twin tub are all relabelled AEG products, but I'm not sure what company made the compact set.

The other machines are automatics, the compact set semi-automatic.







Post# 1161180 , Reply# 9   10/5/2022 at 12:10 (562 days old) by appnut (TX)        

appnut's profile picture
Oooh, I like the twinnie with the H-axis rather than impellar or agitator based washing compartment.

Post# 1161214 , Reply# 10   10/6/2022 at 08:01 (561 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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I have a soft spot for them too Bob. Especially for the automatic one in the shop window that is a bit bigger than the compact set that has the leading part in this video. The one in the shop window is a Husqvarna relabelled AEG Turnamat, a machine I mentioned on this site rather often. lol

Post# 1161315 , Reply# 11   10/8/2022 at 01:27 (560 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        


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There was so much to like in that video, and great to see the "Twosome" that we had discussed before with the washer paired with the slightly differently sized spin dryer. In some ways this could be argued as the best of all worlds, the convenience of an automatic (or perhaps in this case semi automatic) with a high efficiency spin dryer

Post# 1161316 , Reply# 12   10/8/2022 at 01:31 (560 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Turnamat

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This is what out Which magazine had to say about it in 1973. They rated it good value for money, I would love to find one someday although they are a rarity in the UK to say the least of it

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Post# 1161317 , Reply# 13   10/8/2022 at 01:38 (560 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Two products Dual and Comfort

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We also had Dual floor cleaner and polish in the UK although the bottle was different. As I recall it was better on linoleum or vinyl tiled floors than ceramic tiles.

And Comfort remains a big brand of Fabric Softener, in 1965 it was pretty much unheard of. Hard to tell what brand the top loading H axis machine is but there is a good, if brief view of the Husquvarna branded AEG washer






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Post# 1161322 , Reply# 14   10/8/2022 at 05:32 (560 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
Turnamat

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The Turnamat S was the second generation one. It was more efficiently (or somewhat cheaper if you want) than the first generation Turnamat we see in the window of the shop in the video. It was the Turnamat S that made an automatic washing machine reachable for a lot of people. Despite AEG's price policies (a set price for them) a lot of dealers sold them for a lot less than AEG wanted.

Post# 1164215 , Reply# 15   11/18/2022 at 14:11 (518 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
Elektrohelios 1966

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Post# 1164283 , Reply# 16   11/19/2022 at 04:44 (518 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Volta Vacuum Cleaner

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1966 film - Volta was an Electrolux brand. In this country they were, generally, variations on the standard Electrolux model line of this time but this one is rather different, with various design features which would not be seen on their Electrolux line for several years. This cleaner, or variations of it have appeared in several other films we have posted






Post# 1164849 , Reply# 17   11/25/2022 at 14:15 (511 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
Radion 1966

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The washing machine is a Bosch.






Post# 1166772 , Reply# 18   12/16/2022 at 16:05 (490 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
Philips 1968

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The white bowls shown at the end are new to me. Never saw those sold overhere in the Netherlands.


Post# 1167046 , Reply# 19   12/19/2022 at 19:11 (487 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Kitchen Furnishings From 1967

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This is a long film, but lots of great shots of appliances. As we have discussed before the Husqvarna washer and dryer are "badged" AEG products. I wonder what the older washing machine which appears earlier in the film was?






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Post# 1167047 , Reply# 20   12/19/2022 at 19:16 (487 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
I recognized "mother" straight away

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I was sure we had discussed this particular advert early on in the previous thread but I could not find it. Anyway, six years on she appears very different and the kitchen styling has changed to be very much of the 1970s where the earlier one is very clearly 1960s style. Anyway, it will do no harm to see it again :)






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Post# 1167051 , Reply# 21   12/19/2022 at 20:45 (487 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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Is that a washer in the 1967 film? Or a spin dryer? It looks rather small for a washer, but not sure.

The stove in the 1973 film has ring heating elements in contrary to what we see in other films, in those the stoves have solid elements.


Post# 1167074 , Reply# 22   12/20/2022 at 03:17 (487 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        


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I think it must be a washer, its a bit tall for a spin dryer. And its right beside a wringer that they must have raided a museum to get LOLOL

Well spotted on those radiant rings, I had not noticed that at all. They look somewhat different to those we had in the UK, which were very common in the 1960s and 70s, ours were much more like US rings, or at least those used in GE appliances for example


Post# 1167107 , Reply# 23   12/20/2022 at 14:33 (486 days old) by Davey7 (Chicago)        

PLAST! Love the love of plastics in '67.

Yeah, solid burners were the standard in Nordic kitchens. That double fridge-freezer is the suburban (and even often apartment) standard there.


Post# 1170002 , Reply# 24   1/21/2023 at 02:13 (455 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
Corall

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Post# 1170006 , Reply# 25   1/21/2023 at 06:12 (454 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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Here’s an add for a Skandiluxe washing machine, a top loader like we have seen more in the videos here. From the early 80’s so 40 years old.

link.marktplaats.nl/m1928100745Q...



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Post# 1170102 , Reply# 26   1/22/2023 at 10:45 (453 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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A commercial about lighting with a few nice kitchen shots too. Including a countertop dishwasher I've never seen before at 4.53 into the video.







Post# 1170926 , Reply# 27   2/2/2023 at 03:07 (443 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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We arrived in the year 1968 with a Comfort commercial.







Post# 1172182 , Reply# 28   2/14/2023 at 02:13 (431 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1968

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These Philips stand mixers turn up now and then. Handmixers even more, also older models. I still love the design.






Post# 1172278 , Reply# 29   2/15/2023 at 02:02 (430 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1969

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Bio Luvil detergent






Post# 1172512 , Reply# 30   2/18/2023 at 01:59 (427 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1969

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Inspirational commercial for fitted kitchens. I love the comment from someone who says 54 years later the kitchens shown are more modern than their kitchen now. lol







Post# 1172527 , Reply# 31   2/18/2023 at 10:17 (426 days old) by gansky1 (Omaha, The Home of the TV Dinner!)        

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Thanks, again, Louis.  Always enjoy seeing the kitchens and appliances from the day.  When I was in high school, I used to sit at the public library downtown paging through the home magazines from all over and was always excited to see the sleek European designs and modern rooms in comparison to the heavy, dark wood and colonial styles popular here. 


Post# 1172649 , Reply# 32   2/19/2023 at 05:13 (426 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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You're welcome Greg, I too loved looking at modern design already at a young age. Scandinavian design was really fascinating to me and still is. I never understood the trend to heavy dark interiors either. Felt like it was going backwards.

Post# 1173373 , Reply# 33   2/28/2023 at 10:16 (416 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1968

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This is a commercial for the "Handelsbanken". But between the 7th and the 12th minute we get to see some nice details of the Asea Skandia appliances. Especially the inside of the dishwasher I find fascinating. It's from 2 weeks ago, I don't know how I missed this one. lol







Post# 1173388 , Reply# 34   2/28/2023 at 15:56 (416 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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BTW, 1968 and the door opens automatically. Take that Miele! ;-)

Post# 1173590 , Reply# 35   3/3/2023 at 15:16 (413 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1969 Asea Skandia

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Almost the same commercial as in the previous video but this one doesn't show the dishwasher door that opens automatically, but it does show the under counter topload washer at the end of this commercial. I think they say that it spins at 600rpm. Makes sense considering the model is 600 too.

Asea Skandia was renamed a few times, we know it nowadays as Asko.









Post# 1174000 , Reply# 36   3/7/2023 at 05:04 (410 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1969

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Commercial for a house being built. I think this is a kind of catalogue house, but not sure. Great modern interior, very significant for that time. The kitchen is not very spectacular. Notice the two single beds in the master bedroom. More or less a standard back then and often still is.






Philips first vacuum cleaner with automatic cord rewinder.







Post# 1174021 , Reply# 37   3/7/2023 at 14:01 (409 days old) by Davey7 (Chicago)        
Ytong

Yes, Ytonghus was a 'catalogue' house producer (or in English, prefab). Ytong is lightweight concrete, sometimes called AEC for autoclaved aerated concrete - i.e. concrete with air bubbles in it. It's a Swedish invention. It's light, easy to cut and a decent insulator.

That house has white Mexi-tegel veneer - the epitome of Swedish Suburban Chic in the 70's, with dark brown/black stained windows and wood trim.


Post# 1176531 , Reply# 38   3/30/2023 at 04:34 (387 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1970

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Futurum hoods, drying cabinets, shower units and bathroom furniture.








Post# 1176535 , Reply# 39   3/30/2023 at 05:29 (387 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Philips Steam Iron, Mixer & Freezers

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The fridge part of the combo fridge freezer looks incredibly high, even for me and I am 6ft 4in tall!






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Post# 1176544 , Reply# 40   3/30/2023 at 10:15 (386 days old) by ozzie908 (Lincoln UK)        
@vacbear58

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I would need to have a ladder built into the kitchen to get anything out that fridge .....lol



Post# 1176545 , Reply# 41   3/30/2023 at 10:35 (386 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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Yes, amazing. A separate fridge and freezer side by side would make more sense.

And look! There’s the anemic mixer again.


Post# 1180171 , Reply# 42   5/9/2023 at 01:36 (347 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1972

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Bio Luvil detergent.

Very colourful duvet covers!

And the man has very 70’s hair ;-)






Post# 1180173 , Reply# 43   5/9/2023 at 02:25 (347 days old) by appnut (TX)        

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Louis, what was the washer brand in the 1969 commercial next to the drying cabinet as well as the washer in the 1972 commercial? I thought the 1969 kitchen wasa quite unctional and nice, it even appeared to have a dishasher in it.

Post# 1180179 , Reply# 44   5/9/2023 at 05:10 (347 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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Bob, those washers are Asea Skandia machines, the brand that devellopped into Asko.

Post# 1182653 , Reply# 45   6/15/2023 at 08:59 (309 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1973

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Not a kitchen appliance but an Electrolux vacuum cleaner







Post# 1182670 , Reply# 46   6/15/2023 at 12:33 (309 days old) by donprohel (I live in Munich - Germany, but I am Italian)        
Electrolux Z320 is an old friend...

That's exactly the vacuum we had at my parents' home, really built like a tank, with a chassis made of die-cast aluminium

Post# 1183967 , Reply# 47   7/2/2023 at 04:56 (293 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1973

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Kalmarkök, a fitted kitchen with harvest gold appliances and interchangeable fronts.






Post# 1184037 , Reply# 48   7/3/2023 at 02:45 (292 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1973

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Same kitchen, but this commercial is about the appliances. Brand is Kockums. The dishwasher looks like a Husqvarna.








Post# 1184040 , Reply# 49   7/3/2023 at 08:34 (291 days old) by jamiel (Detroit, Michigan and Palm Springs, CA)        

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That cookstove is cool--never have seen the vertical separator. It actually looks like a North American stove width-wise.

Post# 1184041 , Reply# 50   7/3/2023 at 08:35 (291 days old) by appnut (TX)        

appnut's profile picture
I like that stove with the rench door double doors.

Post# 1184222 , Reply# 51   7/5/2023 at 14:28 (289 days old) by Davey7 (Chicago)        

Yeah, that range looks wide. I've never actually seen a coil cooktop in Scandinavia - only solid plates (dang, can't remember the name right now) or halogen - show's how long it's been since I was there. That fridge is pretty much the standard size there. And boy did they go for the trendy colors and dark edges. I've got to find some of the dark green and poppy that there popular.

I think that the mid-70's is when the cooktop and wall oven started being more and more popular - but the 90's a wall oven and microwave were pretty much standard in new construction. Not so much in apartments, but it was common.


Post# 1184259 , Reply# 52   7/6/2023 at 02:14 (289 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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I think I’ve seen a coil cooktop before in one of the commercials but indeed the solid burners were the standard just like in Germany and the Netherlands.

Post# 1187284 , Reply# 53   8/10/2023 at 16:03 (253 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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Found this Asea washing machine for sale on a Norwegian auction site. It hasn't been used in a long time hence the low price. Because it's far away I thought it was better to post it here with all the other Scandinavian material.

www.finn.no/bap/forsale/a...

Here are some pictures of the Asea Scandia Elektra 800T.



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Post# 1187289 , Reply# 54   8/10/2023 at 18:42 (253 days old) by Davey7 (Chicago)        

Two hundred kronor is practically free! OK, exaggerating a bit there. But still cheap.

When I lived in Norway as a kid our washer broke and the LL bought a new Zanussi with a funky formica top. Front loader obviously.


Post# 1187291 , Reply# 55   8/10/2023 at 18:47 (253 days old) by Davey7 (Chicago)        

Right below it was an English Electric washing machine which was manufactured in Canada!

Love the multiple labels with the Norwegian importer at Stortingsgaten 18...

www.finn.no/bap/forsale/a...


Post# 1187303 , Reply# 56   8/10/2023 at 22:01 (253 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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That English Electric was manufactured by John Inglis co. limited from Toronto. Is that machine related to the Whirlpool Inglis then?

Post# 1187316 , Reply# 57   8/11/2023 at 02:27 (253 days old) by vacbear58 (Sutton In Ashfield, East Midlands, UK)        
Wash And Rinse

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The EE machine is certainly a strange one. Compared to the UK manufactured version much of the machine has been reversed, note the controls and I don't recall ever seeing a power wringer with the drive post on the right hand side of the machine - the picture does not appear to be reversed as the English Electric wording appears correctly. The wringer appears different from the UK version but that is no surprise as it would have been sourced from Canada. I wonder why it was imported from Canada rather than the UK, it was even manufactured with European voltage components and a heater - very strange for a US or Canada manufacturer.

English Electric had a long association with Westinghouse rather than Whirlpool manufacturing FL automatics based on the Spacemates and later Westinghouse machines.

Here is a video of the UK version lovingly restored by our friend Darren (Slowspin66)






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Post# 1187340 , Reply# 58   8/11/2023 at 11:08 (252 days old) by chestermikeuk (Rainhill *Home of the RailwayTrials* Merseyside,UK)        
English Electric wash & Rinse

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Funny seeing it reversed and the wringer mechanism is rounded not squared like ours, probably probably built under license by John Inglis & Co , Toronto. Great to see these washers around the world !!

CLICK HERE TO GO TO chestermikeuk's LINK


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Post# 1187341 , Reply# 59   8/11/2023 at 11:22 (252 days old) by Chestermikeuk (Rainhill *Home of the RailwayTrials* Merseyside,UK)        
Asko Asea Top Loading Washer

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We have the later Asko 1200 series h-axis top loading washing machine , great machine , handles all the guest towels great , 1300 rpm spin does the job and Asko quiet as well .

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Post# 1187376 , Reply# 60   8/11/2023 at 22:08 (252 days old) by Davey7 (Chicago)        

Norway gets a lot, or used to, of weird appliance brands. We had an ITT fridge. Don't remember the other brands - fridge and stove.

Post# 1187377 , Reply# 61   8/11/2023 at 23:10 (252 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        

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IIRC a great great aunt here in the NL had a bar fridge from ITT.

Post# 1187819 , Reply# 62   8/17/2023 at 03:26 (247 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1975

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Husqvarna whitegoods. Awkward that in a commercial the colour of the fridge and the freezer don’t match exactly.









Post# 1187955 , Reply# 63   8/19/2023 at 05:46 (245 days old) by foraloysius (Leeuwarden, Friesland, the Netherlands)        
1975

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A commercial for Husqvarna laundry appliances (relabeled AEG except for the drying cabinet I think). Funny that they named the compact toploader Ballerina, because it performs a little dance when it spins.









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