Without Whirlpool producing the Kenmore major appliance line anymore, the brand's reputation for quality and reliability, along with Sears backing their products and providing fast repair service, is long gone.   Now Kenmore = Korean, which is no match for Whirlpool, and parts & service availability is abominable. 

Uninformed buyers of a certain age may still assume that Kenmore is a smart buy, but that demographic is shrinking with each passing day.  I don't think Kenmore will disappear, but it will never again reach the level of popularity it enjoyed for many decades, particularly without a strong merchandiser like the Sears of old standing behind it. 

Tom, I knew somebody was going to call me out on that blanket statement!  Still, I think the uncertainty around who makes what with regard to the Kenmore brand alone -- parts/service/warranty issues notwithstanding -- is enough to diminish its market share potential compared to what it used to be.

The Sears Hometown store next to another favorite merchant was open last month. Two days ago when I pulled in to park in front of the store I noticed only a few displays left in the back of the otherwise empty space.

I wonder who is managing the online aspect of Sears / Kmart?

My guess is someone owns the site(s) but is farming out webspace for affiliate marketers.  Be that good or bad.  Similar to how Walmart is doing it.  I mean anyone (with some experience) can sell stuff under the Walmart name, taking full advantage of their coverage.