Capacity is the #1 consumer driver since the inception of automatic washers.

And behind the death of all good, long lasting washers.

The dual action agitator is what made Whirlpool so popular, the super capacity was what got model Ts into so many homes, larger capacity tubs are what put Maytag out of business, the relatively small tub ended the Frigidaire Unimatic, giant loads are what made FLs a common buy. 

Every time I've been on the sales floor of an appliance store I've overheard people make their final decision based on capacity.

Little do people know that you can only put in so large a wash tub before you sacrifice every other component of the machine and its ability to actually clean. 

If what the vid is saying is true Speed Queen is trying to compete with Whirlpool, GE, LG, ect which I can see ending the way it did for Maytag. Large capacity washers but with many downfalls because people are to vapid to realize nothing good comes out of reinventing the wheel. 

If everyone was like me the Maytag DC would dominate and everyone would agree all the extra capacity is just not worth it.

I sort clothes, and I wash in divided loads. I can fit a comforter in my Queen and it washes well. I have never had a need for a larger wash tub.

@Neptunebob-

Jerome has worded it better than I can. But I think it boils down to the fact people hate doing laundry and let everything pile up until there aren't any clean clothes, towels and bed sheets available. They then stuff everything into one load, dry everything in one load, then repeat the cycle.

If it all fits, and it all appears reasonably clean, then the average consumer doesn't see anything wrong to get bothered by.

Me- I sort loads into bed sheets, delicates, undergarments, comforters, rags, jeans/shirts/socks, hang dry, ect.

Each load gets its own cycle and temperature.

Bed sheets go on warm (colored) or hot (allergy, white sheets). Washed in the Permanent press cycle because of the first spin being slow.

Rags, very dirty towels, soiled underwear, and socks are washed in hot. Heavy time, regular cycle, two or three Tide pods. 

Jeans in warm wash, regular cycle.

Shirts, average towels, pants, ect warm wash regular cycle. 

Undergarments, dresses, panties, cold or cold topped with warm, delicate cycle, Woolite detergent.

Nightgowns, casuals, ect warm wash delicate cycle.

Comforters washed in hot water, delicate cycle then set to one final spin on the regular cycle before being put into the dryer. 

Soak cycle as a prewash for heavily soiled items, will pause the timer if extra soak time is needed.

Water level set to match the load size.

Extra rinse if needed. Softener added to the final rinse if desired.

One Tide pod works 90% of the time, two or three if the load is soiled enough.

It works. No larger tub necessary. 

I have a feeling Speed Queen is trying to go into serious competition with the residential market. Depending how they play it out this could be really really good or go really really bad IMO.

If they offer good products with features that consumers look for but are also durable/long lasting this would finally force Whirlpool to improve their durability. The laundry market as a whole will finally improve for the better in at least 40 years.

On the other hand if their new design does not meet market expectations Speed Queen will end up with a huge loss.

Though, my biggest fear is an extensive laundry offering that makes it into big box stores but is not any better longevity or durability wise than its competitors. The last thing the market needs is another name attached to a chintzy machine designed to break after 5-10 years.