First off, there is a suspicious lack of evidence of splashing on the machine. I wonder if it was wiped down before the last picture was taken, but the clothing line designed by Phyllis Berens was very high end so it definitely had some draw with ladies from high income homes. I found this:
"Gay Sprites (girls) and Merry Mites (boys) were top quality brands sold at high end department stores like Neiman Marcus, B. Altman and Saks 5th Ave. These brands are what "society ladies'" children wore when out and about and Merry Mites was featured on a child on the cover of Times Magazine. One thing that made these brands unique was "the tricky use of seams, suspenders and tabs, which allow them to be let out easily so the clothes can "grow" with the wearer."
How many of us can recall having new clothes bought with the idea that we would "grow into" them?