Thread Number: 18150
New Electrolux Front Loading washer and matching Dryer
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Post# 295305   8/7/2008 at 13:23 (3,357 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
Electrolux will be unvailing their new front loading 4.5 cu ft washer and its matching 7.6 cu ft matching dryer next month. I spoke to one of their reps in Georgia who is supposed to send me some pics via email.I'll try to download them as soon as they arive. I may need some assistance since I have never done that b4. Thanks.Yes,everybody,their new models are made right here in America!




Post# 295307 , Reply# 1   8/7/2008 at 13:35 (3,357 days old) by tuthill ()        

Don't really know much about Electrolux, but will these be sold as Frigidaires in America??

Post# 295314 , Reply# 2   8/7/2008 at 14:26 (3,357 days old) by nmaineman36 ()        

7.6 for the dryer??? Now I am no size queen but gawd thats huge!. Why dont they just head to 8.0 cuft and be done with it. You know that Sears wont sit still until they say they have a the Largest drum available to the homeowner. I am so curious to what it will look like.

Post# 295315 , Reply# 3   8/7/2008 at 14:35 (3,357 days old) by thomasortega (Los Angeles - CA)        
I'm not sure but...

...Probably it is the "Icon series" washer and dryer.
It was designed in Brazil, planned to be made in Augusta, USA or in Sao Carlos, Brazil and exported to the world.

The project is a little bit old (9 years of project and it got ready 1 year ago) and I was in it when I decided to quit my job at Electrolux.

The last definitions we had was design to match the Icon Series and they're ultra TOL (and expensive) appliances.

Honestly I don´t believe that series will be a big success because they're really expensive.

If they didn´t make any changes, I'm sure that will be a great washer, with a lot of new programs and functions, and the first "2nd generation" of HE washers.
It spends less water than previous TOL models and is considered one of the best washers Electrolux ever made.

There will be also a washer-dryer combo


Post# 295316 , Reply# 4   8/7/2008 at 14:39 (3,357 days old) by thomasortega (Los Angeles - CA)        

The dryer is really huge.
but the swedish lady also has an 8.5 cu ft dryer project, waiting for the competitors to launch their 8.0 cu.ft. toys.


Post# 295350 , Reply# 5   8/7/2008 at 18:21 (3,357 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
We'll see.The girl who was helping me emailed me today(thursday)around 4PMCDT apologizing for taking so long.She promised I'll have the info tomorrow(Friday)for sure. Meanwhile, The info requested will also arive to my home via USMail.I'll probably receive that next friday(08/15/08).I am as excited as Lucy was on the episode where she finds out she's having a baby.I am hoping maybe they got smart and will posibly re-introduce the "Weigh to Save"hamper style doors with a square or rectangular window!!

Post# 295376 , Reply# 6   8/7/2008 at 20:43 (3,357 days old) by frigilux (The Minnesota Prairie)        

frigilux's profile picture
I was wondering when we'd finally get Electrolux laundry products on this side of the pond. Looking forward to checking them out. Thanks for the heads-up!

Post# 295678 , Reply# 7   8/9/2008 at 15:51 (3,355 days old) by sudsman ()        
4.5 cu ft washer and 7.6 cu ft dryer

That will make the washers a 25 lb model. getting into commerical area now.. some of the smaller commerical dryers are not 7.6 cu ft. These I will be looking forward to seeing.

Post# 295693 , Reply# 8   8/9/2008 at 17:52 (3,355 days old) by frigilux (The Minnesota Prairie)        

frigilux's profile picture
Nothing about these XX-large beauties at their website, yet. Who did you call to get the brochures, Chuck? I may do the same.

Post# 295697 , Reply# 9   8/9/2008 at 18:21 (3,355 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
I emailed then phoned them.Now they're having trouble sending it via email and are willing to fax it to me on monday.I'm also being mailed a brochure via US Postal Service.I should receive that no later than next thursday.I will keep everyone posted!

Post# 295735 , Reply# 10   8/9/2008 at 22:25 (3,355 days old) by sudsmaster (East of SF, West of Eden)        

sudsmaster's profile picture
Perhaps the new Icon 4.5 cu ft washer is based on this "Professional" 25 lb model 4105H from Electrolux?



CLICK HERE TO GO TO sudsmaster's LINK


Post# 296116 , Reply# 11   8/11/2008 at 18:41 (3,353 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
Well,I'm impressed! I got the info emailed to me but have no clue on how to send them here.I sent them out to some members of this club and asked them to try and send them here.I tried using the email here and the response was email address unknown?Anyway,If one or more of the guys here I sent the pix to could be so kind as to email the info here,I'd be more than thankfull.P.S.They come in a so called turquoise color!!!!

Post# 296126 , Reply# 12   8/11/2008 at 18:58 (3,353 days old) by peterh770 (Marietta, GA)        

peterh770's profile picture
That's the soft mount Wascomat... With a $5K price tag...

Post# 296132 , Reply# 13   8/11/2008 at 19:28 (3,353 days old) by thomasortega (Los Angeles - CA)        

No, that's not the Icon Washer and it's not even close to be the Icon washer.

btw, talking about professional washers, did you see there's a new washer-dryer combo?


Post# 296134 , Reply# 14   8/11/2008 at 19:30 (3,353 days old) by thomasortega (Los Angeles - CA)        

let me try...


Post# 296136 , Reply# 15   8/11/2008 at 19:34 (3,353 days old) by thomasortega (Los Angeles - CA)        

OMG
the files are too heavy


Post# 296137 , Reply# 16   8/11/2008 at 19:35 (3,353 days old) by thomasortega (Los Angeles - CA)        

other...

Post# 296138 , Reply# 17   8/11/2008 at 19:37 (3,353 days old) by thomasortega (Los Angeles - CA)        

and last one...

Post# 296155 , Reply# 18   8/11/2008 at 20:43 (3,353 days old) by decodriveboy (FL, US)        
Whoa!

Finally. The return of turquoise! Though its not nearly as fabulous as the 1950s hue--this one is more like a 21st century "reimagining" of turquoise.

Sadly, as nice as these washers look, I'd still pass on buying them. Not until we see proven quality and durability built back into American appliances (think early Maytag) and manually adjustable water levels. Regretfully I'm afraid this is never going to happen.


Post# 296165 , Reply# 19   8/11/2008 at 21:30 (3,353 days old) by laundromat (Hilo, Hawaii)        
Specifications

laundromat's profile picture
Please note.the specifications printed are for the EIFLW55 washer and he EIED/EIGD55H electric or gas dryer.for some reason,the specifications for the EWFLW65H washer and the EWMED/EWMGD65H electric or gas "Perfect Steam'dryers did not come through from Electrolux.I emailed a note regaeding that and am hoping they'll respond asap.

Post# 296187 , Reply# 20   8/11/2008 at 23:59 (3,353 days old) by pulsator (Saint Joseph, MI)        

pulsator's profile picture
WOW!!!! I like these!!!!! If only they had Miele interiors..... A turquoise Miele, what could be better? I wonder how much these will go for? Considering 3.8-4.0 cubic foot machines are already $1,800 for just the washer and 4.5 cubic feet is as big as the Oasis machines... Yikes, these might exceed Miele prices!!!!

Post# 296211 , Reply# 21   8/12/2008 at 08:13 (3,352 days old) by frigilux (The Minnesota Prairie)        

frigilux's profile picture
Why on earth aren't they playing up the 4.5 cubic-foot tub? I don't see it mentioned anywhere in the literature. They're trying to sell these things to Americans for Christ's sake; We're all about bigger-is-better/mine is bigger than yours!

You can bet any other manufacturer would have the 4.5 c.f. stats plastered all over their brochures, LOL!

They look like great machines---very stylish. And finally, a dryer from Electrolux with a jumbo drum. Yay!


Post# 296227 , Reply# 22   8/12/2008 at 09:45 (3,352 days old) by thomasortega (Los Angeles - CA)        

What will happen to the Frigidaire brand in the future?

Will it be just like the brazilian Prosdocimo?


Post# 296243 , Reply# 23   8/12/2008 at 11:53 (3,352 days old) by rayjay (Carteret, New Jersey)        
Electroluxappliances.com

Hi Thomas. I went to the website in the ad above, but I guess they do not have the Virtual Laundry room set up yet.

Thanks for the nice pics

Ray


Post# 296251 , Reply# 24   8/12/2008 at 13:55 (3,352 days old) by thomasortega (Los Angeles - CA)        

Ray

I just posted the photos I received by email because our friend had some troubles to post them.
---------------------------------------------
As I can see, Electrolux USA is making the same mistake they did here in Brazil...

This silly competition with other brands made the directors forget the consumer for a few minutes.

They just want to make the washers bigger and bigger, but they forget the consumers live in ordinary houses and ordinary apartments with ordinary doors.

I don't know in the USA, but here in brazil an standard door is 90cm wide.

Consumers have a huge problem when they buy a Side by side refrigerator. They need to remove the appliance's doors (and void the warranty)or remove their home's doors until reach the kitchen.

with those huge washers will be the same.


worst of all? The consumers NEVER check it BEFORE choosing the model.


When I purchased my affinity washer and dryer pair, they passed by the front door almost scratching. there was only a few milimeters between the machine and the door. I had to unpack it in the elevator's hall and remove both washer and dryer´s door and dial.

For a few minutes I started to believe it wouldn´t pass.

These new models, I´m completelly sure they will never pass, only if I remove the door and break the walls.

Other thing is... Who washes a 15kg load? Huge families? Ok, how many huge families do you know? (with 10 members or more)

Most people do the right thing. they separate the laundry in several loads (whites, light colors, jeans, towels, bed sheets, etc)... 15kg of bed sheets? it means almost 25 king size sheets OMG is it a hotel?

While that... those single consumers who lives in flats, small apartments or lofts have no options but buy a huge washer, much bigger than their needs or use the building´s laundry and maybe find the neighbour´s underwear.


Post# 296258 , Reply# 25   8/12/2008 at 14:28 (3,352 days old) by rayjay (Carteret, New Jersey)        

Hi Thomas,

I know these were just photos you had posted, but I saw in the photo that they tell you to go to their website for a virtual laundry tour. They probably do not have the site updated yet. But......thanks for the nice photos.

I America, most front doors are 32 or 36 inches wide, and kitchen back doors 32 inches. Not good at converting. SO let me know what that converts to in metric. lol I have an LG washer, dryer which is 27 inches wide. The machine was bought almost 5 years ago. Great machine. It does hold a lot of clothes, and large down comforters. But....I know what you are saying in that the most times it is filled is when it is doing a large load of towels of dark clothes. I think the difference is that Americans do not like to wash clothes every day, (unless they have a large family). So.....they let ie pile up a do large loads. I do have to agree, the manufacturers are gettng carried away with size. What will be next??? A commerical size? YIKES.


Post# 296292 , Reply# 26   8/12/2008 at 17:54 (3,352 days old) by thomasortega (Los Angeles - CA)        

Ry

I'm also terrible at conversions (Somebody please help us!)

Well, I believe these new models are a little bit bigger than Affinity or Gallery washers (I said a LITTLE)

Maybe our doors are the same size. Here in brazil the kitchen's door is a little bit bigger than the other doors and the bathroom's door is a little bit smaler.




Post# 296294 , Reply# 27   8/12/2008 at 18:25 (3,352 days old) by golittlesport (California)        
wow

according to the spec listing, BOTH the washer and dryer have reverable doors...that is a cool feature.

Post# 296299 , Reply# 28   8/12/2008 at 19:33 (3,352 days old) by frigilux (The Minnesota Prairie)        

frigilux's profile picture
90 cm=35.4 inches

Here's an online conversion tool.


CLICK HERE TO GO TO frigilux's LINK


Post# 296301 , Reply# 29   8/12/2008 at 19:51 (3,352 days old) by thomasortega (Los Angeles - CA)        

Thank you, Eugene!
:-)


Post# 296347 , Reply# 30   8/13/2008 at 00:56 (3,352 days old) by sudsmaster (East of SF, West of Eden)        
Yaaay! Reversible Washer Door!

sudsmaster's profile picture
FINALLY a front loader mfg beside Maytag has come out with a front loader washer with a reversible door. In the past I've commented here and over on That Home Site that technically I don't see any reason why a glass washer door couldn't be made reversible. Although the feature undoubtedly adds some cost to the product, it is probably made up for by allowing more customers to accomodate the washer in situations where it must be positioned to the right of the dryer.

Like others here I think a 4.5 cu ft washer is a bit of an overkill. However with water levels tailored to the load, it's probably just as efficient with medium size loads as most other smaller washers are. And I could certainly fill that big drum up with a week's worth of bath sheets. Currently the Neptune struggles with six and seven is really pushing it. Also have a big old sleeping bag that won't fit in the Neptune - it would be nice to be able to give it a wash at home as well.



Post# 296379 , Reply# 31   8/13/2008 at 07:37 (3,352 days old) by rayjay (Carteret, New Jersey)        

Thanks, Thomas and Eugene.

Ray


Post# 296390 , Reply# 32   8/13/2008 at 08:06 (3,352 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
I'm anxious to actualy see these in person.I was glad that the young lady I spoke to there at Electrolux's customer service number was open and willing to send me the literature posted here.Thank you,Thomas for sending the pix I emailed to you! Some of the questions I myself have are probably similar to other members here regarding other "special"features I myself like to see in front loaders. "Is there an interior drum light? Can the light be turned on with the door closed?Are the arms perferated?Are the arms polypropaline or stainless steel?Does it spin clockwise or counterclockwise?Is it belt driven or direct drive? Does it have a recirculating spray during the wash and rinses?"Enquiring minds want to know!lol

Post# 296395 , Reply# 33   8/13/2008 at 08:27 (3,351 days old) by jetcone (Schenectady-Calrods,Monitor Tops,Toroid Transformers)        
Definetly

jetcone's profile picture
on my "Desire to AquireŽ" list and these will find a nice spot in my "Basement PosseŽ"!

I can't wait to hear what our beloved webmaster has to say about these!!!!



Post# 296406 , Reply# 34   8/13/2008 at 09:45 (3,351 days old) by thomasortega (Los Angeles - CA)        
Chuck

Some of it´s details I can tell (if they didn´t change the project after I quit)

It´s nothing more than an enhanced affinity washer. It does have an interior drum light (LEDs) and the paddles are the same affinity´s design, but a little bigger and they are perforated.

It´s planned to spin counterclockwise and has an enhanced balance system, to avoid those horrible delays trying to balance a small load.

I don´t know it it´s DD or BD. Probably the max spin speed is 1200 or 1300 rpm (Maybe there´s the spin speed on the specs above)

It doesn´t have recirculation spray, but the paddles act as an inverted scoop, injecting the water inside the drum.

Also, as this washer is the first of the 2nd generation of HE washers, the gap between the inner and outer drum was reduced to only a few milimeters to save water.

Also, it has the AWS- Automatic Weighting System, which really senses the load and select proper water level, instead of the traditional "automatic water level activated by the clothes absorving water", which means more than "2 tablespoons or water" when necessary.

It also has an ecoball (detergent recovery system)

This washer was inspired at the 18kg professional model with aquaclean (Lagoon) technology.

Both dryer and dryer programs were copied from the professional "Clarus" control.

The dryer combines two different moisture sensors, to be more accurate just like the professional RMC - Residual Moisture control and also offers the option of multiple temperatures during the same cycle, like Affinity.

I don't know if the washer communicates with the dryer, but it was one of the topics being discussed when I quit.


Post# 296458 , Reply# 35   8/13/2008 at 13:44 (3,351 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
Why,I wonder,are consumers even considering replacing their old or making their first self-owned washers an agitator type top loader?Hasn't everybody seen that now, more than ever before,the quality,popularity,performance,energy eficiency,low water usage,price,availability and versatility of front loaders has well surpassed any predicted forecasts ever placed on their sales?Over 90%of the people I either know or have aquainted that own them are extreamly pleased with their performance.Style is another reason they've soared in sales.I don't see where price has benn as much of an issue as features including the versatility and ability to be free standing,built under a counter or stacked.My preferance is to have them built in with the risers/storage drawers underneath.I am almost as excited as I was when the Jet Action 1-18's were released in 1969!I wonder if there's a red shade on their list of new ideas???I do miss my 1-18's

Post# 296462 , Reply# 36   8/13/2008 at 13:49 (3,351 days old) by thomasortega (Los Angeles - CA)        

Chuck,

HOW OLD ARE YOU?!?!


Post# 296516 , Reply# 37   8/13/2008 at 18:19 (3,351 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
Well,since I adore Lucille Ball as well as Betty Davis and both of them refused to tell their age,"I ain't tellin'nobody" my real age but I can say I pass for 35!those who know or hear my true age never believe me and I'd rather be seen as the age I look as aposed to my real age.So,I'm 35.I have true blond hair on my head and eybrows,eye lashes,arms and legs,light complected and my eyes are normaly turquoise but have actualy changed to blue,green and brown.After I had major brain surgery back in '89,they were brown for two and a half years and when I wear dungarees,the ge bluer than normal.I now have frizzy,long,wavey hair that can look as severe as "Little Orphan Annie"or "Carrot Top"with blonde hair.The only other "hint"on my age I will provide is that my Mom went into labor on a Thanksgiving day at the dinner table and had me the next day.Friday November 23rd,19--.LOL

Post# 296525 , Reply# 38   8/13/2008 at 18:51 (3,351 days old) by thomasortega (Los Angeles - CA)        

LOL

Just like me...
I'm "oficially" 28
The REAL age is a secret that only my mom and my plastic surgeon knows.


Post# 296766 , Reply# 39   8/14/2008 at 21:41 (3,350 days old) by jetcone (Schenectady-Calrods,Monitor Tops,Toroid Transformers)        
what the heck is this??

jetcone's profile picture
washing with artificial sunshine??



CLICK HERE TO GO TO jetcone's LINK


Post# 296771 , Reply# 40   8/14/2008 at 21:54 (3,350 days old) by toggleswitch2 ()        
1 inch = 2.54cm and yes 2 inches makes a big difference.

A "standard" U.S. door tends to be 30" (figure 75cm) for rooms within a house. [Not the entries, which are larger].
The jamb ("molding") on each side (against which the door closes) takes off 1+1 inch (2 inches total) so that leaves 28" total clearance. I believe this is why a U.S. washer has (had?) a 27 x 27 footprint.

Bathroom doors and linen closet doors tend to be 24" (60cm) wide. TRUE compact/portable washers and/or dryers have one dimension at or near 24" and another that is usually LESS than 24" to get into these spaces/rooms via narrow doorways.



Post# 296784 , Reply# 41   8/14/2008 at 22:16 (3,350 days old) by thomasortega (Los Angeles - CA)        

Jon.

Just ignore it...

It's one of the wierd Electrolux's projects.

It has no chance to be launched
It's basicly a mix of a washer, a toaster and an artistic sculpture.

The idea was to make a washer that can wash WITHOUT WATER.

They only reinvented the "technology" of burning something using a magnifier and sunlight (or a strong artificial light)

The project became a cold case but the design will be used in a few years as a HE top loader.


Post# 296822 , Reply# 42   8/15/2008 at 08:01 (3,350 days old) by jetcone (Schenectady-Calrods,Monitor Tops,Toroid Transformers)        
oh wow thanks Thom

jetcone's profile picture
I thought it looked weird!
Dry dirty clothes is all you'll get out of that thing.



Post# 296867 , Reply# 43   8/15/2008 at 09:44 (3,349 days old) by thomasortega (Los Angeles - CA)        

I think you´re supposed to mean "Dirty clothes BBQ is all you get out from that thing"

Post# 296869 , Reply# 44   8/15/2008 at 09:47 (3,349 days old) by thomasortega (Los Angeles - CA)        
Sorry, I forgot...

to post the specs. sheet...

I received it by mail a few days ago, from a member...

I´m really sorry! Here it is.


Post# 296911 , Reply# 45   8/15/2008 at 12:35 (3,349 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
Thanks,Thomas for sending that for me! Guys(and gals) this is the specification/feature pack for the higher end model with the 1300 rpm spin speed as well as the steam/dry features. (The 65's)this clerifies the differences in all the models.

Post# 296937 , Reply# 46   8/15/2008 at 14:43 (3,349 days old) by jetcone (Schenectady-Calrods,Monitor Tops,Toroid Transformers)        
It still doesn't tell

jetcone's profile picture
if we're at 4.5 cu ft wash capacity yet!!

Oh the waiting is ridiculous!



Post# 297059 , Reply# 47   8/15/2008 at 22:36 (3,349 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
I know.I even tried calling them today and ask.I was quickly told they were ,unfortunately,unable to release that as of yet apologising emensely.The girls atitude was that of curiosity wondering why I wanted to know so much about those specific models.I tried to explain my interest and where it stems from but she was still clueless as far as where my excitement and interest in appliances was going.

Post# 297092 , Reply# 48   8/16/2008 at 07:38 (3,349 days old) by jetcone (Schenectady-Calrods,Monitor Tops,Toroid Transformers)        
I pumped my source at Gray's yesterday!

jetcone's profile picture

I found out two things!
One they are holding so tight onto the specs that the factory rep only showed the plans to Grays and then took them right back! Usually they leave the information for the sales staff to read over!
Two the washer capacity is supposed to be HUGE and it is NOT based on the Affinity tub.
Three he is going to try to get me into the training session on these machines!
Ooooh my mouth is watering just thinking about it!


Post# 297112 , Reply# 49   8/16/2008 at 08:36 (3,348 days old) by thomasortega (Los Angeles - CA)        

Jon

You´re absolutelly right!

This washer is NOT related to AFFINITY or Gallery models.

Both drum and tub are similar to affinity model, but they are not the same. this new washer's drum and tub are much bigger and they have some design differences.


Post# 297201 , Reply# 50   8/16/2008 at 16:23 (3,348 days old) by laundromat (Hilo, Hawaii)        
Training session

laundromat's profile picture
Jon,that's F.A.B.U.L.O.U.S!! I have a feeling you're going to have a blast and also become quite fond of these.My discouragement,if any,is why the hell is there no customer/owner access to the "button trap"from the outside? I love being able,as a front loading washer owner/user,to clean that sucker out once a month.It realy makes a difference.Not that I myself am one who doesn't check pockets and clumps of wash for loose debre but,things happen and aluminum foil your gum is wrapped in does not disolve as easily and makes weird noizes as it's going through the pump.

Post# 297272 , Reply# 51   8/16/2008 at 20:28 (3,348 days old) by jetcone (Schenectady-Calrods,Monitor Tops,Toroid Transformers)        
We'll

jetcone's profile picture
if the GE's have 4.2 cuft then I think we can be pretty sure that the E'lux's will be atleast 4.5! wHOOO HOO!


Post# 297307 , Reply# 52   8/16/2008 at 21:53 (3,348 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
I think the girl I spoke to slipped and said 4.7.

Post# 300838 , Reply# 53   9/2/2008 at 12:28 (3,331 days old) by thomasortega (Los Angeles - CA)        

an ex colleague just told me something like 4.8 because they changed the hatch's design on last second.

Post# 300862 , Reply# 54   9/2/2008 at 15:00 (3,331 days old) by andrewinorlando ()        

Pretty soon, the washer's drum will be as large as the dryer's drum.

Post# 300884 , Reply# 55   9/2/2008 at 16:24 (3,331 days old) by autowasherfreak ()        
ALMOST DIDN'T FIT

I didn't think about measurements at all when I got my Frigidairs. They came in through a basement garage, but when it came time to bring them into the laundry room they had to go through two other doors, and they just barely fit. The timer knob on both the washer and dryer had to be taken off in order for them to fit through the doorways. I didn't think of the doorways until a couple of days before they were to be delivered.

Post# 301283 , Reply# 56   9/3/2008 at 21:43 (3,330 days old) by thomasortega (Los Angeles - CA)        

this is a HUGE problem...

Post# 301287 , Reply# 57   9/3/2008 at 21:58 (3,330 days old) by laundromat (Hilo, Hawaii)        

laundromat's profile picture
yep!just as I thought.4.7 cu ft washer capaciy!!

Post# 301305 , Reply# 58   9/3/2008 at 22:52 (3,330 days old) by thomasortega (Los Angeles - CA)        

there is 0.1 cu ft burning my brain.

They worked nights and nights to make it 0.1 cu ft bigger, after everything was ready and now they decided not to use it?

It sounds stupidity... or maybe something very clever, related to marketing.

Well, Electrolux is used to do this kind of wierd things...


Here in Brazil, after 9 years in a project and millions of dollars spent, after everything ready for the launch, production started to make the first stock, tv ads ready to go on air, website update ready to be loaded, all service centers across the country trained... they decided to abort the project 1 hour before launching it. And it was forgotten for almost two years.

Stupidity, right? WRONG! It was one of the most brilliant things they did.

When the competitors relaxed, they launched it. IN OTHER COUNTRY, without any notice... booo! surprise! we have a new product. Consumers, enjoy it! Competitors, I'm sorry, you don't have time to copy it this time.

The internal staff (and a possible spy) just knew it only when the marketing campaign started in Argentina. At the same time, the containers with the moulds and other production equipments arrived in Turkey and the first lot we had in a warehouse left the plant in Curitiba to the Buenos Aires port.

I suspected when I received the test protocols. Everything has to be made using Skip and Ariel. (we don't have Skip in Brazil) I was so fucused on the tight schedule that I ignored it 10 seconds later.





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