Thread Number: 26961
Maytag Merchandiser - 1974!
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Post# 414287   2/10/2010 at 19:52 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Hey Gang -

I've been keeping a low profile lately due to a busy work schedule and other hectic tasks, but I did take a moment last month to scan a copy of the 1974 Maytag Merchandiser for Todd (varicyclevoice) out of Davenport. He spied the copy when he and Mike came up to Waterloo last fall.

I thought I'd post it here for the group to enjoy as well. Fun stuff like reviewing how they filmed a Maytag dishwasher commercial, highlighting the finalists for the Oldest Maytag washer program, as well as profiling a Maytag dealer out of KC.

From what I can tell the Maytag Merchadiser is the successor to Maytag News - a publication that both Geoff Delp and I have published articles on here in the past. What I am unsure of is when the switch happened - guessing late 60's or early 70's.





Post# 414288 , Reply# 1   2/10/2010 at 19:53 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414289 , Reply# 2   2/10/2010 at 19:54 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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What I wouldn't give for that display model!

Post# 414290 , Reply# 3   2/10/2010 at 19:54 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414291 , Reply# 4   2/10/2010 at 19:55 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414292 , Reply# 5   2/10/2010 at 19:55 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414293 , Reply# 6   2/10/2010 at 19:56 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414294 , Reply# 7   2/10/2010 at 19:57 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Anyone remember this commercial?

I've often wondered what the producer was really looking at....


Post# 414295 , Reply# 8   2/10/2010 at 19:57 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414296 , Reply# 9   2/10/2010 at 19:59 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Great avitars on this page!

Post# 414297 , Reply# 10   2/10/2010 at 19:59 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414298 , Reply# 11   2/10/2010 at 20:00 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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YES! My dream Maytag.....

Notice it was rusting a little bit on the bottom lip.


Post# 414299 , Reply# 12   2/10/2010 at 20:01 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414300 , Reply# 13   2/10/2010 at 20:03 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Definitely, not a Bob Load.

Post# 414301 , Reply# 14   2/10/2010 at 20:04 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Oh yes, this wouldn't be complete without our Holiday Helper, JAN!

Post# 414302 , Reply# 15   2/10/2010 at 20:05 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414303 , Reply# 16   2/10/2010 at 20:05 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414304 , Reply# 17   2/10/2010 at 20:06 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414305 , Reply# 18   2/10/2010 at 20:07 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Wasn't the center photo used in a sales brochure as well? I dare anyone to try and forget that wallpaper!

Post# 414306 , Reply# 19   2/10/2010 at 20:08 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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I'm sure these are really nice guys - but the profile pictures certainly aren't doing them any justice.

Post# 414307 , Reply# 20   2/10/2010 at 20:08 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Love that house!

Post# 414308 , Reply# 21   2/10/2010 at 20:09 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414309 , Reply# 22   2/10/2010 at 20:10 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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Post# 414310 , Reply# 23   2/10/2010 at 20:10 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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The end!

Post# 414311 , Reply# 24   2/10/2010 at 20:17 (5,188 days old) by pulsator (Saint Joseph, MI)        

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The things I would do for a Maytag set!!!

Post# 414314 , Reply# 25   2/10/2010 at 20:29 (5,188 days old) by toploader55 (Massachusetts Sand Bar, Cape Cod)        
Wow Ben

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Thanks for taking the time to scan that. Fantastic. Eddie

Post# 414325 , Reply# 26   2/10/2010 at 21:20 (5,188 days old) by gyrafoam (Wytheville, VA)        
Hey, Ben---

Thanks for going to the trouble to scan all this stuff.
Interesting reading. I have a DU600 I used for quite a while when I was living back home in Atlanta. I did not re-install it here in Roanoke.

It did a great job of washing dishes, however, I would take Maytag's advertising department to task about it's load capacity. I found it would not hold large bulky stock pots and my KAids will. Also, the KAids have the forced-air drying which is a feature that I really like.

I was amused that every single time the machine finnished a load, the spray arm was always in the exact same position, parallel to the front of the machine!


Post# 414328 , Reply# 27   2/10/2010 at 21:28 (5,188 days old) by danmantn (Tennessee)        

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Awesome! I love seeing vintage ads like these.

Post# 414333 , Reply# 28   2/10/2010 at 21:40 (5,188 days old) by peterh770 (Marietta, GA)        

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The Merchandiser is still around, but it is for coin-op owners and comes out about 4 times a year.

Post# 414336 , Reply# 29   2/10/2010 at 21:55 (5,188 days old) by tomturbomatic (Beltsville, MD)        

So that Dan Krumm was president of Maytag. What happened to the Maytag family? Was Fred the last one to run the company? Did the family OD on Maytag Cheese? Was somebody not able to have children? What caused the family to lose the company?

Post# 414341 , Reply# 30   2/10/2010 at 22:12 (5,188 days old) by swestoyz (Cedar Falls, IA)        

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I have a copy of a Merchandiser from 98 or 99, right around the time the Neptune came out. The major story was 'Cleaning up Wall Street. My, how things changed in 10 years! :D

Tom - IIRC Fred Maytag II died suddenly in 1962 or 1963. He was the last Maytag to run the business - shortly after he died it fell into the hands of the board and the company was never the same. I think Geoff did some further research and found out that Fred II isn't even buried in Newton? I'm sure there are stories full of lore just waiting for the asking down in Jasper County.

Ben


Post# 414343 , Reply# 31   2/10/2010 at 22:18 (5,188 days old) by a440 ()        

Ben,

Thanks so much for the scans! Fun reading! Man it is hard to get over what happened to the Maytag name over time. So Sad.

Here is a fun 1970's Maytag Dishwasher commercial. Love the accent. Steve I think this is your machine.

Brent





type=application/x-shockwave-flash allowscriptaccess=always allowfullscreen=true width=425 height=344>




Post# 414346 , Reply# 32   2/10/2010 at 22:36 (5,188 days old) by circlew (NE Cincinnati OH area)        

Interesting reading. I remember when Maytag had the contest for the oldest working Maytag. The winning machine for the Cincinnati area was on display in Swallen's Wooster Pk. store for some time. Hard to believe it was as long ago as 1974; time just goes by too quickly.

Post# 414350 , Reply# 33   2/10/2010 at 22:48 (5,188 days old) by cfz2882 (Belle Fourche,SD)        

wouldn't mind adding that '49 washer to my collection!

Post# 414353 , Reply# 34   2/10/2010 at 22:49 (5,188 days old) by peteski50 (New York)        
Maytag!

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Yes hard to believe that 1974 was 36 years ago!
What is so sad is that a company that held such high quality and standards is absolutly nothing now.
Peter


Post# 414356 , Reply# 35   2/10/2010 at 22:55 (5,188 days old) by rp2813 (Sannazay)        

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Ah, I really miss the FC5 disposer we left behind when we sold our other house. If I find another one, I'm going to grab it.

Post# 414365 , Reply# 36   2/10/2010 at 23:25 (5,188 days old) by aldspinboy (Philadelphia, Pa)        

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Ben that dishwasher with the door kit is freaken me out ...
I would have to say that i would give up some of my machines to have one... that's how much i like it the machine is too cool it is sickening.
Thanks for posting i will be looking here for a while.




Darren k.


Post# 414378 , Reply# 37   2/11/2010 at 00:24 (5,188 days old) by spankomatic (Ukiah,CA)        

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That was great!

Post# 414390 , Reply# 38   2/11/2010 at 02:19 (5,188 days old) by chestermikeuk (Rainhill *Home of the RailwayTrials* Merseyside,UK)        
Maytag

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Hi Ben, thanks for a little glimpse into Maytag life they certainly covered all bases with appliances, merchandising & literature,really glad we had a final visit in the hallowed place before its demise!!!

Dont suppose anyone will be "Gift Wrapping Fur Coats" anymore as well...LOl


Post# 414403 , Reply# 39   2/11/2010 at 06:13 (5,188 days old) by mayfan69 (Brisbane Queensland Australia)        
Great scans

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Great scans Ben

I have stacks of Maytag stuff i got from ebay in the US ages ago...will have to post sometime

By the way...i picked up another TOL Wilkins Servis with a stainless steel bowl...just needs a little TLC and into the laundry it will go.

Leon


Post# 414405 , Reply# 40   2/11/2010 at 06:35 (5,188 days old) by gyrafoam (Wytheville, VA)        

Yeah, Brent, that one is just like it. I notice that there is NO large "spaghetti pot" in view! Too funny.

Post# 414407 , Reply# 41   2/11/2010 at 07:12 (5,188 days old) by gansky1 (Omaha, The Home of the TV Dinner!)        

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Mrs. Johnson's jar on the counter must be full of Valium if she thought that dishwasher was quiet!

Thanks, Ben, these are great!


Post# 414414 , Reply# 42   2/11/2010 at 07:56 (5,188 days old) by turquoisedude (.)        
Great stuff!!

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Ben, thanks for sharing this merchandising info! Love the shots of the storefronts featuring Maytag appliances. Some other cool 'accessories' in the user kitchen shots, too! I remember the big Eaton's store in downtown Montreal had the clear plastic demo dishwasher as part of their Maytag display area. I used to play with it until the sales people chased me out... What great information and memories it brings back!

Post# 414419 , Reply# 43   2/11/2010 at 08:27 (5,188 days old) by combo52 (50 Year Repair Tech Beltsville,Md)        
MAYTAG DW NOISE LEVELS

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The first MT DWs were a little quieter until they went to the unique but ill fated belt drive system. If they hadn't been so cheap and put a real V-belt drive with a spring loaded pivoting motor for proper belt tension they would have been much quieter and much more durable.

Post# 414433 , Reply# 44   2/11/2010 at 09:30 (5,188 days old) by polkanut (Wausau, WI )        

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In 1949 the Fair Appliance Co. of Wausau sponsored an oldest Maytag contest for Marathon County. My mom's aunt and uncle submitted the 1917 Maytag that my great-grandparents bought new. Aunt Adela won 1st prize, she had a choice of either a new AMP, or a wringer. She choose an E2L because an automatic was considered a "water waster". She hated it, and traded it a year later for a Speed Queen wringer instead. I wish I had that 1917 Maytag today.




Post# 414469 , Reply# 45   2/11/2010 at 12:46 (5,188 days old) by mikes ()        
Thanks For The Scan

I found the information about Maytag's television advertising very interesting--especially the programs the company bought time on. "Mary Tyler Moore;" "M*A*S*H;" "Maude;" the various movie nights--a wonderful snapshot of a time when the three big networks still dominated television viewing.
By the way, my grandmother had a Maytag AMG washer; it ran for years without a problem. In the late 1960's, she replaced the Maytag with a Kenmore 500; it continued to give good service after we inherited the washer when my grandparents died. Loved it--best washer we ever owned (and we owned a Westinghouse Laundromat and a Kenmore 800 push-button series from the early 1960's that needed repairs all too often).


Post# 414576 , Reply# 46   2/11/2010 at 19:01 (5,187 days old) by bajaespuma (Connecticut)        

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Thank you for posting that! I forgot all about "the dry look"! I still think those reverse-rack Maytag dishwashers were among the best ever made. And it's true, the best designed diswashers, in my experience, never needed adjustable racks.

Post# 414623 , Reply# 47   2/11/2010 at 22:23 (5,187 days old) by tlee618 ()        

Ben, thanks so much for posting this. It has been a lot of fun reading through it.

Post# 414634 , Reply# 48   2/11/2010 at 23:02 (5,187 days old) by mickeyd (Hamburg NY)        
Those S&S dudes, and the guys in ad before "The End&quo

mickeyd's profile picture
Some of us older coots used to look like that--the sideburns. the hairdos, and we had girlfriends like the Jan Cooper "The Holiday Helper."

Speaking of being old, the scans are so big and clear--didn't even need the magnifier;'> My favorite is the 122 Tags from 1949 and the contest. Awesome.

I saved this for bedtime. What a great read. Thanks. Would love to read the articles that you and Geoff Delp published. Imagine two published washermen right here at Aworg.

How cool is that?!


Post# 414659 , Reply# 49   2/12/2010 at 03:45 (5,187 days old) by alr2903 (TN)        

Thanks Ben, for a great scan, what a great idea :-) A family business that sells a quality product, and they provide service IF you ever need it, with one simple phone call. alr2903

Post# 414735 , Reply# 50   2/12/2010 at 10:47 (5,187 days old) by swestoyz (Cedar Falls, IA)        

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LOL - Mike, Geoff and I didn't actually publish our own works, IIRC he and I posted scans from the older Maytag News a few years ago. Check the archives out. Cool stuff!

Ben


Post# 414737 , Reply# 51   2/12/2010 at 11:01 (5,187 days old) by mickeyd (Hamburg NY)        
a publication that both Geoff Delp and I have published arti

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"on here" in the Imperial Forum not in Maytag News. I got it. Too funny. As Emily Litella of old SNL would say, "Never Mind!"

Laughing hard and it's barely noon--a good day on the way, Ben.


Post# 414790 , Reply# 52   2/12/2010 at 16:12 (5,186 days old) by goatfarmer (South Bend, home of Champions)        

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Nice job, Ben! I remember entering my great aunt's A2MP in the Oldest Maytag Automatic contest.


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