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Thread Number: 70634
/ Tag: Recipes, Cooking Accessories
ALDI "xeroxes" their logo. |
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Post# 936010 5/3/2017 at 10:43 (2,550 days old) by joeekaitis  (Rialto, California, USA) |
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 If no one else has used the term "xerox" as a pejorative verb, i.e.: replacing a potentially timeless and universally recognizable logo with something patently forgettable as Xerox did a few years ago with the red X-ball, let me be the first. Behold the old and new ALDI logo. The vibe I get: a conversation in the Art Department at the dawn of desktop publishing, circa 1980s . . . "Larry's not gonna like this. He's our best airbrush artist but now we can do gradients on the computer! And without the fumes!" The puffy stylized A wouldn't look out of place on an athletic shoe, while the font suggests a make of car from a former Soviet Bloc country. Won't make me stop shopping there. Your thoughts, world?
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| Post# 936025 , Reply# 1 5/3/2017 at 12:54 (2,550 days old) by cycla-fabric (New Jersey (Northern)) | ||
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Post# 936107 , Reply# 2 5/3/2017 at 19:44 (2,549 days old) by GusHerb (Chicago/NWI) |
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The old one looks more modern. The new one feels simplified in a bad way i.e. dumbed down. | ||
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