Thread Number: 34954
Do you like the new Whirlpool logo?
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Post# 523255   6/8/2011 at 00:59 (4,568 days old) by danmantn (Tennessee)        

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I noticed it on plain like the new Kenmore logo. meh.


Post# 523257 , Reply# 1   6/8/2011 at 01:04 (4,568 days old) by danmantn (Tennessee)        

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Well, apparently I'm late to the party...been out since November.


Post# 523259 , Reply# 2   6/8/2011 at 02:34 (4,568 days old) by spiralator60 (Los Angeles)        
100th Anniversary Logo

This is the first that I have heard about Whirlpool redesigning its logo. Boring and uninspired are the terms that come to mind when seeing it. No, I don't like the new logo.

Post# 523268 , Reply# 3   6/8/2011 at 05:17 (4,568 days old) by pierreandreply4 (St-Bruno de montarville (province of quebec) canada)        

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me i love this new logo and i am wondering since whirlpool owns amd ,ake inglis appliance if the will redesing the inglis logo as well?

Post# 523272 , Reply# 4   6/8/2011 at 06:21 (4,568 days old) by mrb627 (Buford, GA)        
New Font?

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It is simply a font change, right?


Post# 523275 , Reply# 5   6/8/2011 at 06:39 (4,568 days old) by DanManTN (Tennessee)        

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I think the whirlpool graphic changed as well.  Anyone seen this on an actual appliance yet?

Post# 523285 , Reply# 6   6/8/2011 at 08:13 (4,568 days old) by searsbest (Attleboro, Ma)        
Whirlpool logo

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Looks kinda cheap.....

Post# 523290 , Reply# 7   6/8/2011 at 08:28 (4,568 days old) by mtn1584 (USA)        
Whirpool's new logo

Hate it!!!!!!!!!!

Post# 523306 , Reply# 8   6/8/2011 at 09:23 (4,568 days old) by georgect (Fairfield, CT)        

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Maybe they wanted to change the look to a "modern" update but it lacks character now.
Even the whirlpool spiral over the W is lacking punch (it's sparse looking).
It doesn't move me at all and don't see the point of the change.
Side be side comparison link below.


Post# 523326 , Reply# 9   6/8/2011 at 10:12 (4,568 days old) by mtn1584 (USA)        
I really, really dislike it.........................I hate c

What was wrong with the old one???? The whirlpool over the 'W' looks incomplete. The old logo looked modern, and a million times better. Hate the new font, hate the new "whirlpool" above the "W." .....another overly paid, top-executive decision. It was the same with Frigidaire, the script logo, had class I thought. The new logo is also plain and boring. I hope GE doesn't change their "meatball" logo, as my GE Capital friend calls it.

Post# 523356 , Reply# 10   6/8/2011 at 13:30 (4,568 days old) by AutowasherFreak ()        

I like the old one better!


Post# 523361 , Reply# 11   6/8/2011 at 13:54 (4,568 days old) by Maytagbear (N.E. Ohio)        
I like it.

I look at it multiple times a day on my refrigerator and range.

Honestly, I don't care very much, as long as the appliance does what I want it to do. Keep my food safe and cold, and cook my food. Which they do, very well.


Post# 523370 , Reply# 12   6/8/2011 at 14:22 (4,568 days old) by joe_in_philly (Philadelphia, PA, USA)        

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After looking at them side-by-side, I have to say I like the old logo better. I find the new logo a bit generic looking.

Post# 523374 , Reply# 13   6/8/2011 at 15:05 (4,568 days old) by pierreandreply4 (St-Bruno de montarville (province of quebec) canada)        
the point is

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me i think the logo is just a brand name the most important fact is that the appliance is working well me i don't mind the logo change at all.

Post# 523377 , Reply# 14   6/8/2011 at 15:18 (4,568 days old) by arbilab (Ft Worth TX (Ridglea))        

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Vote no. Pointless change. What were they thinking, saving 3% on ink?

Post# 523380 , Reply# 15   6/8/2011 at 15:22 (4,568 days old) by StrongEnough78 (California)        

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What's with everyone turning to plain looking logo's these days. At least Maytag's still looks as it should, well, I guess until Whirlpool decides to change it if they haven't already.

Post# 523392 , Reply# 16   6/8/2011 at 16:07 (4,568 days old) by Maytagbear (N.E. Ohio)        

as long as it "looks pretty," you don't give a hoot how something works?


Post# 523397 , Reply# 17   6/8/2011 at 16:40 (4,568 days old) by whirlpolf ()        
hm, kay....

Not so much of a difference to the old one. (quote: "font change")
Ok, the whirl is somewhat cheaper and the yellow orbit doesn't look as "electronic" or "spacey" as it did.
But honest, it is still recognizable (cheaper yes, disgusting no, but): The very old one with the horizontally stretched-out W under the whirlpool, wasnt that the most cheesy one?
That one was a real "rape" to a font to me.

A bit cartoon-like, yet Whirlpool. Worse than the last one, that is for sure.

Post# 523398 , Reply# 18   6/8/2011 at 16:51 (4,568 days old) by washmeup (scottsdale)        

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Once again a great logo has been replaced! The dumbing down of branding!

Post# 523418 , Reply# 19   6/8/2011 at 18:17 (4,568 days old) by DanManTN (Tennessee)        

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I hadn't noticed that the "spark" was gone as well.  Hmmm...  Interesting that the Whirlpool itself looks like a rubber stamp - and some of the lines didn't form completely.  Oh well.  Now that it is forever change, we can enjoy the old one even more.

Post# 523461 , Reply# 20   6/8/2011 at 23:34 (4,567 days old) by neptunebob (Pittsburgh, PA)        

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Also the "orbit" looks like Whirlpool is in the atomic energy business.  If any name should have an orbit today it should be Westinghouse - Now they are overdue for a new logo.

Post# 523464 , Reply# 21   6/8/2011 at 23:49 (4,567 days old) by tolivac (greenville nc)        

Like the old better as well.the new one looks--cheap.

Post# 523635 , Reply# 22   6/9/2011 at 19:57 (4,567 days old) by whirlcool (Just North Of Houston, Texas)        

Pointless change. What were they thinking, saving 3% on ink?

The bean counters are at it again. Sheesh. The Whirlpool graphic doesn't even look like a Whirlpool anymore and the new font looks cheap.

Post# 523650 , Reply# 23   6/9/2011 at 20:57 (4,567 days old) by spinmon (st. charles mo )        

I guess they're showing us what to expect from them & their products;less performance(weak whirpool)& less customer loyalty/interaction/service(weak/generic/classless lettering).

But,compared to the state of the World in general,a non-issue.

Post# 523752 , Reply# 24   6/10/2011 at 12:40 (4,566 days old) by mistereric (New Jersey (Taylor Ham))        

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What a boring typeface. And what is up with the kerning between the "hi" and the "lp"? Also, any time a ligature dies, i'm sad (Wh).

The old logo looks like it was designed by a designer. The new looks like it was selected from the built-in font pack of Windows XP.

What a shame. Things must be rough when ya can't afford a serif.

Post# 523771 , Reply# 25   6/10/2011 at 13:44 (4,566 days old) by arbilab (Ft Worth TX (Ridglea))        

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Things must be rough when ya can't afford a serif.

Clever way to put it. :))

Post# 523774 , Reply# 26   6/10/2011 at 14:28 (4,566 days old) by aquarius8000 ()        
just a minuite...

Its the same exeept it says 'Whirlpool appliances '

Post# 523782 , Reply# 27   6/10/2011 at 15:12 (4,566 days old) by JoeEkaitis (Rialto, California, USA)        

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It seems to incorporate appearance hints from European brand logos. What's wrong with an American company having an American-looking logo? A logo can be updated and modernized without trying to tone down its heritage.

Post# 523805 , Reply# 28   6/10/2011 at 18:31 (4,566 days old) by roto204 (Tucson, AZ)        

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There's a love-affair on with sans-serif fonts these days.  I knew what was coming when Apple vaunted Myriad Pro to the forefront, and suddenly, placards in Wal-Mart leveraged the typeface.  It was novel before everyone adopted it.  Now I wish Apple would go back to Apple Garamond.


The thing that makes me wince about this new logo (emaciated appearance aside) is the whirlpool over the 'W' itself.  The line art is sloppy and asymmetrical, and incomplete.  The swirls of the whirlpool no longer connect.  Usually logo graphics simplify by reducing line complexity, but never completeness.  I'm really, truly surprised that this struck people as the best.  (Makes me wonder what the runners-up were.)  My eye is immediately drawn to the "lump" caused by the off-kilter swirl.  Yucky.

Post# 523806 , Reply# 29   6/10/2011 at 19:01 (4,566 days old) by danmantn (Tennessee)        

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Apple Garamond set the standard in the 90s as well...only recently did I realize how much (watching old commercials on YouTube). I loved that font.

Post# 523834 , Reply# 30   6/10/2011 at 22:45 (4,565 days old) by rp2813 (Sannazay)        
There's a love-affair on with sans-serif fonts these day

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I was going to say likewise, so am glad I read through all posts!  Anything sans serif strikes me as governmental and institutional, which has a logic behind for those uses, but there is nothing stopping a corporation from using a distinctive logo or font with some personality. 


It's been a steady downhill spiral for creativity and originality in design since the height of the MCM period.  Perhaps we've finally hit bottom because this is a love affair of which I highly disapprove. 

Post# 523854 , Reply# 31   6/11/2011 at 05:08 (4,565 days old) by Frigilux (The Minnesota Prairie)        

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It isn't quite as uninspired as Frigidaire's new one, which is certainly the nadir of logo designs.  I think calling it 'designed' is probably assuming a bit too much.


Interesting that Whirlpool is using its prior logo in the video for their high-tech Vantage laundry pair.  I'm with Nate on this one.  The 'whirlpool' graphic above the W is annoying in its poor execution.


Who the hell approves these cold, soulless logos---and how awful must the runners-up be if these are the best of the portfolio?

Post# 523855 , Reply# 32   6/11/2011 at 05:16 (4,565 days old) by mrcleanjeans (milwaukee wi)        

NO!!! Plain,bare-boned,uninspiring!

Post# 524032 , Reply# 33   6/12/2011 at 01:30 (4,564 days old) by pierreandreply4 (St-Bruno de montarville (province of quebec) canada)        
i don't see anything wrong in a logo change over the yea

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well me in my case i do not see anything wrong with a logo change over the years if you look at the inglis logo they cut the g so it would look like a q and in a second post i will post a pic of the inglis logo today

Post# 524033 , Reply# 34   6/12/2011 at 01:32 (4,564 days old) by pierreandreply4 (St-Bruno de montarville (province of quebec) canada)        
Pic number 2 and how it look on 70 appliance

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here is picture number 2 and in my next post picture number 3 of how it look on appliance during the 70

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