Thread Number: 77912  /  Tag: Detergents and Additives
Introducing Cascade "Pure Essentials"
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Post# 1019455   12/30/2018 at 01:52 by Launderess (Quiet Please, There´s a Lady on Stage)        

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P&G is certainly on a roll with the "pure" campaign. Guess they are all in for the Millennial, natural and so forth market.

About the product

• Pure cleaning for your family
• Formulated with biobased and other thoughtfully selected ingredients.
• Pure Essentials is Cascade's only dye-free liquid top
• No phosphates & no chlorine bleach
• Perfume infused with essential oils


Post# 1019459 , Reply# 1   12/30/2018 at 08:24 by Michaelman2 (Atlanta, GA)        


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Post# 1019462 , Reply# 2   12/30/2018 at 08:30 by combo52 (Beltsville,Md)        
New Cascade ' Pure Essentials '

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Well it looks like you still can't eat them, LOL


John L.

Post# 1019463 , Reply# 3   12/30/2018 at 08:37 by kenwashesmonday (Haledon, NJ)        

This "Pure" business reminds me of Breyers "all natural" Ice Cream. Loads of sugar, and pitiful cream content.

Post# 1019507 , Reply# 4   12/30/2018 at 16:40 by DADoES (TX, U.S. of A.)        

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Perfumes infused with essential oils.

:-/  I'd rather my dishware not be scented.

Post# 1019514 , Reply# 5   12/30/2018 at 17:27 by LordKenmore (The Laundry Room)        

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I, too, would rather have zero scent on my dishes. I don't like scents, as those who remember my rants about scented laundry detergents will attest. But they can be tolerated, say, on a shirt. I do not tolerate them on dishes.

Although, my cooking the way it is, maybe the scent of the Cascade would be more appealing than a serving of my "Just What Is This Slop Surprise." LOL

Post# 1019516 , Reply# 6   12/30/2018 at 17:29 by LordKenmore (The Laundry Room)        

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Although maybe Cascade will have an unscented version at some point. I recall the Tide purclean being only available with scent when new (and a lot of people hated that fact, either because they hated the scent, or else they didn't want any scent). A short period later, an unscented version came out.

Post# 1019518 , Reply# 7   12/30/2018 at 17:40 by Launderess (Quiet Please, There´s a Lady on Stage)        
It must be a plot

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Because cannot find neither Tide Purclean nor Simply Clean in unscented formulas. Checked every supermarket/shop for miles; none have either in stock.

Worse my local Rite Aid seems to no longer carry Tide Free and Gentle liquid. If this is true am going to be really upset as count on the frequent sales to stock up.

Want to try Tide SC in unscented as it is the one version from P&G that doesn't have OBAs. A bit of a feat since every other version of Tide is loaded with brightening agents.

Post# 1019520 , Reply# 8   12/30/2018 at 17:48 by LordKenmore (The Laundry Room)        

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Unscented Tide purclean is still available out here. I got a bottle in late August. I just checked, and they supposedly carry it--perhaps even if a local store doesn't have it, it can be ordered "ship to store." Also, AFAIK, this stuff has no OBAs.

Post# 1019521 , Reply# 9   12/30/2018 at 17:56 by Launderess (Quiet Please, There´s a Lady on Stage)        

launderess's profile picture
Actually a Target is supposed to be opening in our neck of woods soon, so guess will have to wait. They've been on tear lately opening smaller versions to Target can expand in the NYC market.

If things get truly serious there is a new Target in East Village can pop into.

Post# 1019754 , Reply# 10   1/1/2019 at 19:09 by lakewebsterkid (Dayton, Ohio)        
Cascade Pure

I’m looking forward to the product, but it will probably be priced higher than the standard product. I prefer the no dyes no added perfumes. Essential oils are more than fine for me.

Post# 1019758 , Reply# 11   1/1/2019 at 19:29 by combo52 (Beltsville,Md)        
New Cascade ' Pure Essentials '

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There are generally no dyes or perfumes in DW detergents other than the silly lemon scented detergents that are pretty much gone.


John L.

Post# 1019759 , Reply# 12   1/1/2019 at 19:34 by Maytagbear (N.E. Ohio)        
I looked for it

at, and it was not listed there. Is it at P & G's other site, ?

Is Seventh Generation, Bi-o-kleen, etc cutting into Cascade's sales that much?


Post# 1019762 , Reply# 13   1/1/2019 at 19:54 by DADoES (TX, U.S. of A.)        

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Checking Cascade's web site, they offer various products in scents of Lemon, Fresh, and Citrus Breeze.

Finish lists Lemon, Orange, Fresh, and Baking Soda (maybe that's neutral?).

Post# 1019764 , Reply# 14   1/1/2019 at 20:27 by IowaBear (Cedar Rapids, IA)        

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I use the Cascade pacs, either the Complete or Platinum, whatever's on sale as they both seem to work equally well for me.


According to the "Smart label" at P&G, both formulations contain perfume and colorants.  The line of powders contain perfumes but not colorants.


According to P&G this "Adds Scent To Your Dish Washing Experience" 


Also interesting that the marketers insist on making the liquids in the pacs colorful (and therefore more appealing to children.)   Maybe the next move will be to market "Free and Clear" dishwasher pacs.  Gotta cover every base.

Post# 1019774 , Reply# 15   1/1/2019 at 21:58 by combo52 (Beltsville,Md)        
New Cascade ' Pure Essentials '

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I probably should have worded my response differently, yes there are some colorants in the tablets, but it does not color your dishes and if your DW rinses properly they do not leave a sent on the clean dishes, regular Platinum Cascade is a great product that dose not harm either the user, the DW or the environment.


I would not take chances with a more expensive product that might not work as well or damage your dishes or DW.


John L.

Post# 1019784 , Reply# 16   1/2/2019 at 00:29 by thomasortega (We have a famous sign, earthquakes, bushfires and weed)        

Or we could just stick to the Cascade commercial fryer boil out, which is nothing more than the vintage Cascade.

Post# 1019855 , Reply# 17   1/2/2019 at 19:11 by IowaBear (Cedar Rapids, IA)        

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The concern I have is that the dishwasher pac perfumes will get stronger until they actually become a problem leaving scents and/or taste on the dishes.


There seems to be a love for strongly scented everything among the masses and the technology has improved to give it to them.

Post# 1019859 , Reply# 18   1/2/2019 at 19:20 by LowEfficiency (Iowa)        

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I suspect that’s because strong scents would mask ineffective washing, be that from a lousy machine, or from sub-par detergents... leading the consumer to believe that the scented product was “more effective” than other unscented varieties, even if that wasn’t actually true.

Post# 1019964 , Reply# 19   1/3/2019 at 10:39 by mrboilwash (Munich,Germany)        

mrboilwash's profile picture
"Perfume infused with essential oils" could mean anything like a drop per gallon of perfume oil.
Wonder how many fall for it thinking it`s all natural.

Post# 1020167 , Reply# 20   1/5/2019 at 05:12 by superocd (PNW)        

I'm a millennial and I actively avoid any "eco" or "pure" cleaning products.

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