Thread Number: 89377  /  Tag: Modern Automatic Washers
If Speed Queen sold through Kenmore
[Down to Last]'s exclusive eBay Watch:
scroll >>> for more items --- [As an eBay Partner, eBay may compensate if you make a purchase using any link to eBay on this page]
Post# 1139873   1/20/2022 at 12:33 (825 days old) by chetlaham (United States)        

chetlaham's profile picture
If Sears was still around, would they ever have considered doing business with Alliance? If Sears carried Speed Queens under their own name, would that help get Speed Queen into more homes? I think their top load and front load platform are perfect and could be sold from single knob classic cleans to MOL dual action AWN-542s, all the way up to an wifi enabled perfect wash machines.

There is something about people having luxurious build quality, metal inner and outertubs, reliability, durability, dependability and a long warranty.

Yes Speed Queen machines are more difficult to service, but with longer life a low manufacturing defects Sears could easily afford to replace lemons and push for a new washer (vs repair) after 25 years of service.

Imagine if 80% of new washers in the US were Speed Queens. Imagine if Whirlpool had to go back to the drawing board to compete.

Post# 1139874 , Reply# 1   1/20/2022 at 12:44 (825 days old) by Repairguy (Danbury, Texas)        

repairguy's profile picture
The majority of consumers view only price when making a purchase and it has been this way for many years now.

Post# 1139895 , Reply# 2   1/20/2022 at 17:17 (824 days old) by Combo52 (50 Year Repair Tech Beltsville,Md)        
Speed Queen laundry at Sears

combo52's profile picture
Alliance laundry systems does not sell through big box stores and that would include places like Sears

Itís not part of their marketing strategy.

Most repairs on speed queen washers and dryers are actually much easier than just about any other brand.

Yes doing a transmission on a speed queen Toploader is harder than a direct drive but itís no more difficult than a Maytag or GE or many others.

And Speed Queen front loaders are far and away the easiest front loader to work on just about ever built. Speed Queen being commercial equipment at heart is designed to be repaired easily.

John L

Post# 1139896 , Reply# 3   1/20/2022 at 17:25 (824 days old) by wayupnorth (On a lake between Bangor and Bar Harbor, Maine)        

wayupnorth's profile picture
Speed Queen is doing what Maytag did years ago. Dealers have a protected area that no other store can sell their brand. Today with big box retailers, Small Mom and Pop dealers have an advantage being able to sell Speed Queen.

Post# 1139900 , Reply# 4   1/20/2022 at 18:09 (824 days old) by chetlaham (United States)        

chetlaham's profile picture
Right, but are these strategies just keeping Speed Queen out of people's laundry rooms? The average consumer does not know the difference between mom/pop and Best Buy, the buying selection is done on the store's site or on the show room floor- in fact there is an assumption that big box has a wider selection hence why people go there in addition to lower prices. I've seen Bosch and Miele at big stores, and there is a market for high priced goods at the bulk retail level.

I have to disagree, Whirlpool is made for service. Thats one reason why Whirlpool dominates. From the no-tools-to-open hinged control panel to the caulk free tub seal assembly to the motor bracket not being a gillete razor makes service just a bit less involved.

Post# 1139904 , Reply# 5   1/20/2022 at 18:38 (824 days old) by DADoES (TX,†U.S. of A.)        

dadoes's profile picture

Some smaller towns don't have a mom-and-pop appliance dealer.† The only choices here are a Sears Home Store, and a home improvement "tiny-box" store (not more than 50 total locations across multiple states) with very limited selection.† And a couple rent-to-own outfits if those can be counted as retailers.† The closest big-box stores and possible mom-and-pops are 40 to 55 miles distant ... and folks from here are much more likely to hit the big-boxes than seek the mom-and-pops.

My home town and the next town over from it (the county seat) have nothing.

Post# 1139924 , Reply# 6   1/20/2022 at 23:45 (824 days old) by askolover (South of Nash Vegas, TN)        

askolover's profile picture
Electronic express sells SQ here

Post# 1139933 , Reply# 7   1/21/2022 at 06:08 (824 days old) by Pierreandreply4 (St-Bruno de montarville (province of quebec) canada)        
july last year when washer dryer was replace

pierreandreply4's profile picture
last year when washer dryer needed to be replace i tryed to convince my mom the best choice was speed queen but we went with maytag and speaking of sears i wonder how much sears would of sell speed queen washers and dryers

Post# 1139967 , Reply# 8   1/21/2022 at 11:59 (824 days old) by vacerator (Macomb, Michigan)        
If is too

little too late, but anything could have been possible. The demise of Sears was as much orchestrated as the rest of the retail/industrial downsizing schemes.

Post# 1140001 , Reply# 9   1/21/2022 at 17:07 (823 days old) by panasonicvac (Northern Utah)        

panasonicvac's profile picture
Honestly as much as I like SQ and the Kenmore brand, it would seem strange to have SQ make machines for Kenmore. I thought it was already strange that SQ made machines for both Amana and Maytag.

Post# 1140018 , Reply# 10   1/21/2022 at 19:28 (823 days old) by bradfordwhite (central U.S.)        

bradfordwhite's profile picture

SQ is a niche market machine.  Especially in todays market place.  SQ is today what Maytag or Kitchenaid was in the  70s & 80s.

Post# 1140027 , Reply# 11   1/21/2022 at 20:30 (823 days old) by Repairguy (Danbury, Texas)        

repairguy's profile picture
I believe Sears did sell the Amana line in the late nineties and were basically Speed Queens during the period when Speed Queen was not producing washers and dryers for the residential market.

Post# 1140028 , Reply# 12   1/21/2022 at 20:32 (823 days old) by GELaundry4ever (Nacogdoches, TX, USA)        
kenmore owned by speed queen

It would be nice if speed queen sold to kenmore. Their perfect wash system can have recirculating pumps and windows in the lid. In addition to that, it could have bulk detergent, softener, and bleach dispensers.

Post# 1140609 , Reply# 13   1/29/2022 at 00:29 (816 days old) by panasonicvac (Northern Utah)        

panasonicvac's profile picture
The other day I just noticed that Speed Queen also made machines for GE which I didn't know about. This now makes me wonder if SQ ever did sold machines under the Kenmore brand before? I'd be very curious to know.

Post# 1140641 , Reply# 14   1/29/2022 at 12:16 (816 days old) by thatwasherguy (Kentucky)        

thatwasherguy's profile picture
Speed Queen was sold through sears in the early 90ís. It appears they had to be special ordered though. Hereís a picture of a page from the 1991 fall-winter catalog.

  View Full Size
Post# 1140645 , Reply# 15   1/29/2022 at 13:30 (815 days old) by fan-of-fans (Florida)        

Yeah I've wondered what the small towns do as far as appliances. I remember the town I lived in first as a child had only a Royal's furniture store that sold appliances, and a Sears catalog store. I'm not sure the catalog store even stocked appliances, or if rather you just ordered them in. I don't have any recollection of going there.

I know even the smallest towns here in Florida tend to have the Badcock "Furniture and More" stores. If you look at their circulars you see that the appliances are marked up pretty high. Like almost $600 for a very BOL Whirlpool electric range with no oven window or even a clock/timer. Now I know how they get away with it - 1) easy financing, and 2) in many places, no competition.

I have seen those Speed Queens in the 90s Sears catalogs too. No, I don't believe Sears ever branded Speed Queens as Kenmore. They would be too expensive, Kenmore mostly branded middle of the road stuff like Whirlpool or GE, and sometimes lesser quality even.

Post# 1140646 , Reply# 16   1/29/2022 at 13:34 (815 days old) by fan-of-fans (Florida)        

Most people I know in small towns just drive to the nearest town with a Lowes or Home Depot, or before they mostly all closed, a mall store Sears.

We do have two appliance stores here, and one of them has Speed Queen. I remember when my parents replaced their washer a few years ago, the store had one set left of the last traditional style top load Speed Queen washer and dryer.

Post# 1140671 , Reply# 17   1/30/2022 at 02:19 (815 days old) by chetlaham (United States)        

chetlaham's profile picture
How much more expensive was the Speed Queen design when compared to Whirlpool BD, Whirlpool DD and GE Filter Flo? I honestly have no idea.

I always assumed the Filter Flo was the most expensive design because of the of weight and amount of metal used in the machine.

One can wish though. It would have been so sweet to see the design at 20:00 sold in the millions. <3


Post# 1140717 , Reply# 18   1/30/2022 at 16:26 (814 days old) by Maytag85 (Sean A806)        

maytag85's profile picture
Reason why premium brands like Speed Queen donít sell at big box stores is because they cater to small businesses and not greedy corporations. Like John Lefever said itís not really their marketing strategy. Itís like if Kirby were to sell their vacuums at big box stores (not to bring up the subject of vacuum cleaners lol) since they like Speed Queen cater to small independent stores and dealers rather than big box stores since again they are owned by greedy corporations.

Post# 1140808 , Reply# 19   1/31/2022 at 13:43 (813 days old) by panasonicvac (Northern Utah)        
Also not related to the topic but...

panasonicvac's profile picture
Actually I have a Sears Kenmore hand vac which was made by Douglas, a division of Scott & Fetzer which also owned Kirby at the time. So it is technically a Kirby sold through Sears along with the Sears Craftsman version as well.

Post# 1140826 , Reply# 20   1/31/2022 at 19:13 (813 days old) by Maytag85 (Sean A806)        
Reply #19

maytag85's profile picture
I believe hose hand vacs were the Kirby Vacuette or something.

Post# 1140868 , Reply# 21   2/1/2022 at 00:55 (813 days old) by panasonicvac (Northern Utah)        

panasonicvac's profile picture
Yes they're rebranded Kirby Vacuettes. I posted a thread on if you wanted to take a closer look at it.

Anyways, I really like that Speed Queen is mainly sold through independent retailers. That's one of the reasons why I think SQ is so special and why I would buy them to use for myself personally. I'd rather buy a SQ through a dealer and help a dealer save up to buy a present for someone they're close to for Christmas than buy a SQ through a department store and help a CEO save up to buy another vacation home. However, I do agree with Glen that not alot of areas have SQ dealers. You'd have to drive tens or hundreds of miles to go over to a laundry dealer store than rather drive less over to a discount store. And I would hate to have a dealer come drive out far away to have my SQ fixed or serviced versus having a Sears Parts & Service Center nearby. That would be my only exception of buying a SQ through Sears or have it repaired by them instead.

Post# 1140881 , Reply# 22   2/1/2022 at 10:07 (813 days old) by chetlaham (United States)        

chetlaham's profile picture
You make a good point about small dealers, however the way I view it is that I want a real washer accessible to every family. There are plenty who will pay a little more for a no gimmicks washer, especially those with heavily soiled clothes.

Post# 1140887 , Reply# 23   2/1/2022 at 12:09 (813 days old) by RP2813 (Sannazay)        

rp2813's profile picture

Melvin, I can attest to Sears selling Amana badged SQ washers in the late '90s.  That's where we got our '97 Amana pair.  I remember checking out the Maytag Atlantis first and seeing that it didn't bear any resemblance to a real Newton machine.  The WP/Kemore machines were flimsy DD types.  I wanted no part of either of them.  The Amanas were on sale, they had shiny stainless tubs and were quite sturdy in comparison, so that was that.


Little did I know that the tinny lightweight DD machines would be less trouble, but I'm a sucker for build quality and long stroke agitation.  There was no AW site back then.  I subscribed to CR and used their ratings as my guide.  At that time the Amanas were top rated (live and learn).  I know I would have been really pissed as soon as a new WP/KM/MT began agitation if we had bought one of those, and certainly would have returned it. 


Forum Index:       Other Forums:                      

Comes to the Rescue!

The Discuss-o-Mat has stopped, buzzer is sounding!!!
If you would like to reply to this thread please log-in...

Discuss-O-MAT Log-In

New Members
Click Here To Sign Up.

Discuss-o-Mat Forums
Vintage Brochures, Service and Owners Manuals
Fun Vintage Washer Ephemera
See It Wash!
Video Downloads
Audio Downloads
Picture of the Day
Patent of the Day
Photos of our Collections
The Old Aberdeen Farm
Vintage Service Manuals
Vintage washer/dryer/dishwasher to sell?
Technical/service questions?
Looking for Parts?
Website related questions?
Digital Millennium Copyright Act Policy
Our Privacy Policy