Thread Number: 73860  /  Tag: Other Home Products or Autos
Dutch-o-rama, advertising in the Netherlands Part 2
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Post# 975670   12/27/2017 at 02:20 (299 days old) by foraloysius (Leeuwarden, the Netherlands)        

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Time for part two on the subject of Dutch advertising.

Here is part 1:

Post# 975673 , Reply# 1   12/27/2017 at 02:32 (299 days old) by foraloysius (Leeuwarden, the Netherlands)        
Bosch 1963

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Bosch didn't advertise as much as Miele did, but they often had small ads on the front page of a newspaper. This is an ad for the large capacity Bosch with keyplate system. "Be boss of the laundry in your own home" These machines came with two keyplates so it was possible to have 15 programmes. (I have no idea what the 16th side of those plates was for). Spinspeed of this machine was 720rpm, which was pretty fast for 1963. Capacity was 5.5 kg which is 12 lbs. The price of F1925.- was enormous!

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Post# 975679 , Reply# 2   12/27/2017 at 05:25 (299 days old) by foraloysius (Leeuwarden, the Netherlands)        
Bosch 1965 and 1966

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Bosch was apparently not spending more on ads than necessary. In December 1965 they advertised the twintub in picture #1. Then in February 1966 they advertised the new model in picture #2. Same ad only a new picture.

Both twintubs had the keyplate system (both were available in a cheaper three dial version too).

You could move it around by 1 finger. The speed of the spin dryer was 3000 rpm. Again 15 programmes by using the keyplates. The capacity is 60 liters, back then they rated it for 5.5 kg (12 lbs), just like the frontloader.

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Post# 975680 , Reply# 3   12/27/2017 at 05:38 (299 days old) by foraloysius (Leeuwarden, the Netherlands)        
Ruton 1966

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Just one more twintub because I like them so much. :-)

This is a Ruton, from before the time Ruton was totally taken over by Philips and Ruton machines were just relabeled Philips products.

Trading old appliances in gave a big discount. Some manufacturers didn't want their products to be sold cheaper, the retailers solved the problem by giving those trade in discounts.

"When you choose a washing machine, choose a real Ruton!"

The top and the inner and outer drums are all made of stainless steel. It looks like the little drum of the spindryer is also stainless. The controls are simple, a continuous varialble temperature dial and some push buttons for basically 3 cycles. The timer is a rapid advance one like many TOL washing machines had back then.

The spindryer does 2800 rpm and there are two pumps. The machine stops when the lid is opened and resumes washing when the lid is closed again. Washing and spinning at the same time is possible.

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Post# 975746 , Reply# 4   12/27/2017 at 12:39 (299 days old) by foraloysius (Leeuwarden, the Netherlands)        
Vendomatic 1984

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Vroom & Dreesmann (or V&D) was one of the department stores in the Netherlands. They had their own appliance label called Vendomatic. They had several manufacturers making these products for them. This is a relabeled Italian Bendix.

"This perfect washing machine helps you keeping the costs of laundry low. And it's now cheaper than ever".

The two dials are the timer and the temperature control. There were several pushbuttons, i.e. a button for spinspeed reduction from 1000 down to 500. There was a small load button. Inner and outer drum made of stainless steel.

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Post# 975900 , Reply# 5   12/28/2017 at 15:27 (298 days old) by foraloysius (Leeuwarden, the Netherlands)        
Ruton 1966 additional information.

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I was contacted by a German acquaintance, who is following this thread. He thought the Ruton twintub looked familiar. It's possible that the Ruton was made by Lepper in Germany. In Germany a similar washing machine was sold by Quelle under the Matura label.

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